# Digital Out-of-Home Market to register a CAGR of 11.0%
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-03-02
Category: Research Reports
Category URL: https://financedigest.com/category/research-reports
Meta Title: Global Digital-Out-of-Home Market Forecast 2018-2028: Key
Meta Description: Discover the latest trends and market projections for the global digital-out-of-home market, with FMI's comprehensive analysis and forecasts.
URL: https://financedigest.com/digital-out-of-home-market-to-register-a-cagr-of-11-0html

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The [**global digital-out-of-home market**](https://www.futuremarketinsights.com/reports/digital-out-of-home-market) is expected to register a CAGR of 11.0% during 2018 – 2028 with SEA and Others of APAC, Western Europe and North America accounting for significant market value shares by the end of the forecast period.

FMI delivers key insights on the global digital-out-of-home market in its report entitled ‘Digital-Out-of-Home market: Global Industry Analysis 2013 – 2017 and Opportunity Assessment 2018 – 2028’ The market value growth of the global digital-out-of-home market will remain attractive as the market is expected to grow continuously at a CAGR of 11.0% in terms of value during the forecast period 2018–2028. On the basis of the platform, the Digital Billboards & Signages (DBB) segment is expected to register attractive growth over the forecast period. Based on industry, the retail segment in the global digital-out-of-home market is expected to [gain market share](https://www.financedigest.com/bayer-shares-gain-on-prospect-of-second-activist-pushing-for-change.html "Bayer shares gain on prospect of second activist pushing for change") penetration during the forecast period.

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The [global annual](https://www.financedigest.com/toyotas-july-global-vehicle-output-drops-again-puts-annual-target-in-doubt.html "Toyota’s July global vehicle output drops again, puts annual target in doubt") revenue from the digital-out-of-home market has been valued at US$ 3,905.3 Mn by the end of 2017, and it is expected to grow at a steady pace over the forecast period. The dominating regions, i.e., North America, SEA & Others of APAC and Western Europe are expected to collectively [account for a majority share in the global digital-out-of-home market](https://www.financedigest.com/opec-meeting-to-take-into-account-market-conditions-iraqi-official.html "OPEC+ meeting to take into account market conditions – Iraqi official"). These regions are likely to dominate the global digital-out-of-home market over the forecast period.

The digital media landscape is undergoing drastic changes due to the introduction of [advanced](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising") digital technologies. Over the past few years, various media owners have entered the digital-out-of-home [market with an objective to offer cross-network advertisement delivery reports in centralized online](https://www.financedigest.com/fmi-finds-the-market-is-fuelled-by-rising-internet-usage-and-explosion-of-digital-payments-india-online-grocery-market-is-to-register-a-32-7-of-cagr-through-2032.html "FMI Finds, The Market is Fuelled by Rising Internet Usage and Explosion of Digital Payments; India Online Grocery Market is to Register a 32.7% of CAGR Through 2032") dashboards similar to the capabilities of ad servers in the online space. The measurement of digital-out-of-home media is improving due to the adoption of interactive technologies that enable advertisers to [gain customer insights using mobile device location data](https://www.financedigest.com/stocks-u-s-dollar-gain-despite-surprise-weak-china-data.html "Stocks, U.S. dollar gain despite surprise weak China data"). [Mobile location data is utilised to validate the location of a device and brand exposure by analysing whether the consumer was standing closer to the digital](https://www.financedigest.com/fraud-in-a-mobile-digital-world.html "FRAUD IN A MOBILE DIGITAL WORLD") screen when the advertisement was displayed. As the [digital industry](https://www.financedigest.com/matching-digital-adoption-with-cybersecurity-in-the-financial-services-industry.html "Matching digital adoption with cybersecurity in the financial services industry") continues to evolve, there has been a rise in the adoption of digital-out-of-home screens across various verticals. Moreover, the emergence of cloud-based [digital platforms and the introduction of programmatic digital-out-of-home advertising](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") are among factors expected to contribute to the growth of the digital-out-of-home market.

On the basis of FMI analysis, the Digital Place-Based Networks (DPN) in the platform segment will dominate the digital-out-of-home [market due to the introduction of location-based advertising at various venues and increase](https://www.financedigest.com/edutainment-market-will-increase-at-a-healthy-cagr-of-16-1.html "Edutainment Market will increase at a healthy CAGR of 16.1%") in smartphone penetration. On the basis of industry, the retail segment will be a dominating segment due to the widespread adoption of [digital billboards & digital place-based networks by brand marketers](https://www.financedigest.com/choosing-a-freelance-digital-marketing-consultant.html "Choosing A Freelance Digital Marketing Consultant") at malls, roadsides, bus shelters, airports and other high dwell-time venues to generate huge customer traffic.

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**Key Segments Covered in Digital-Out-of-Home Market**

**Platform**

- Digital Billboard & Signage (DBB)
- Digital Place-based Networks (DPN)

**Industry**

- Retail
- Corporate & Government
- Healthcare
- Hospitality
- Transportation
- Entertainment
- BFSI
- Education
- Others

The North America digital-out-of-home market is [expected](https://www.financedigest.com/non-dairy-creamer-market-is-expected-to-observe-a-cagr-of-6-4-over-2021-2031-fmi.html "Non Dairy Creamer Market is expected to observe a CAGR of 6.4% over 2021-2031 | FMI") to dominate the global digital-out-of-home market due to the large presence of media owners in the U.S. The digital-out-of-home market has huge potential in [China owing to major technological advancements](https://www.financedigest.com/stocks-advance-u-s-dollar-retreats-as-china-drops-quarantine-rule.html "Stocks advance, U.S. dollar retreats as China drops quarantine rule") in the retail and entertainment market. The SEA and Others of APAC digital-out-of-home market will be a [target market](https://www.financedigest.com/spains-santander-reaffirms-targets-in-face-of-recent-market-turmoil.html "Spain’s Santander reaffirms targets in face of recent market turmoil") for market participants looking to penetrate the BFSI and corporate & government segment. Latin America is estimated to grow at a moderate CAGR over the forecast period. Brazil is expected to hold a major [revenue share](https://www.financedigest.com/ubisoft-shares-slump-20-after-french-video-game-maker-warns-on-revenue.html "Ubisoft shares slump 20% after French video game maker warns on revenue") in the Latin America digital-out-of-home market over the forecast period.

According to FMI analysis, long-term contracts with business partners help increase revenue and new innovation [strategies enable digital-out-of-home vendors and media owners to reach new growth markets](https://www.financedigest.com/beyond-the-pill-strategy-to-be-the-centerpoint-of-facial-skincare-market.html "“Beyond the Pill” Strategy to be the CenterPoint of Facial Skincare Market"). Some of the market participants in the global digital-out-of-home market report include JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.

**Significant Contributions of the Report**

- Key Trends and Challenges: Detailed analysis on the ‘ins and outs’ of the [market with qualitative research and quantitative insights](https://www.financedigest.com/frozen-pizza-market-will-register-a-cagr-of-6-0-during-2031-to-reach-about-us-32-89-bn-future-market-insights-inc.html "Frozen Pizza Market will register a CAGR of 6.0% during 2031 to reach about US$ 32.89 Bn | Future Market Insights Inc. ")
- Recent Drivers and Opportunities: Detailed assessment on the key growth drivers, technological developments, and factors affecting the market over the forecast period.
- Segmental Analysis: Extensive research on each segment and sub-segment, compiled by expert research analysts of FMI
- Regional [Market Forecast: Thorough analysis of each regional market to provide market players with real-time data and reliable statistic to gain a competitive](https://www.financedigest.com/5-digital-marketing-tips-to-keep-insurance-companies-competitive.html "5 digital marketing tips to keep insurance companies competitive") edge in the industry

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