# Digital ID Revolutionises End-to End Mortgage and Protection Platform
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-08-18
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Streamlining Mortgage and Protection with Smart365 and
Meta Description: Empowering advisors and home buyers with streamlined digital ID verification for faster onboarding and better financial decisions. Based in London.
URL: https://financedigest.com/digital-id-revolutionises-end-to-end-mortgage-and-protection-platformhtml

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Founded in 2016, Smartr365 is an end-to-end mortgage and protection platform that connects advisors, estate agents and home buyers. Headquartered in London, Smartr365’s technology platform unites financial advisers and state-of-the-art technology to empower better financial decisions and planning for clients.

At an early stage of its evolution, Smartr365 recognised the need for a digital ID partner that could streamline its workflows and complete the required checks reliably, securely and quickly. Following extensive research, Smartr365 chose to partner with Digidentity, Europe’s leading online identity verification company, capable of providing the best [user experience and compliant Know Your Customer (KYC) user onboarding](https://www.financedigest.com/getting-started-with-user-onboarding-tools-in-2022.html "Getting Started with User Onboarding Tools in 2022") process.

**Finding a Viable Solution**

The [digital verification](https://www.financedigest.com/what-is-id-and-verification-and-why-is-it-such-an-integral-part-of-digital-life.html "What Is ID and Verification and Why is it Such an Integral Part of Digital Life?") component that Digidentity provides offers a significant asset to Smartr365’s client base by offering fast, affordable and compliant AML checks. This [proved particularly popular](https://www.financedigest.com/west-drayton-proves-popular-alternative-with-those-priced-out-of-london-market.html "West Drayton Proves Popular Alternative With Those Priced Out Of London Market") with lenders and brokers.

Smartr365 and Digidentity’s collaboration significantly [streamlines the online verification process](https://www.financedigest.com/alzheimers-research-uk-streamlines-cheque-processing-with-checkprint.html "Alzheimer’s Research UK Streamlines Cheque Processing with Checkprint"), reducing a task that can take hours, days or even weeks to mere minutes. Removing the compliance burden for organisations means that brokers have more time to focus on finding the best [deals for their customers](https://www.financedigest.com/yum-beats-sales-estimates-as-customers-flock-to-kfc-taco-bell-deals.html "Yum beats sales estimates as customers flock to KFC, Taco Bell deals").

**Attitude Adjustment**

Though the technology was already proven, there remained a need to shift behaviour patterns and [business cultures among brokers and lenders – who initially doubted the security and reliability of digital](https://www.financedigest.com/3-reasons-why-businesses-get-stuck-at-the-starting-gate-of-digital-transformation.html "3 Reasons Why Businesses Get Stuck At The Starting Gate Of Digital Transformation") ID services. This presented a barrier to long term progress, so in collaboration with Smartr365, Digidentity worked to educate the market to ensure that those consuming the trust were comfortable with the process.

Though Digidentity had exerted a lot of time and effort into educating [customers on the reliability of its services](https://www.financedigest.com/revolutionising-customer-service-three-sectors-that-are-leading-the-way.html "Revolutionising Customer Service: Three sectors that are leading the way…"), the COVID-19 pandemic has provided a helpful catalyst to the sector – forcing organisations to embrace technology at a time where face-to-face interactions were not possible. Success here has enabled Smartr365 to take its partnership with Digidentity to the [next level](https://www.financedigest.com/fime-launches-the-next-generationof-its-emv-level-3-test-platform.html "FIME launches the next generationof its EMV Level 3 test platform").

**Re-Launching with** [App and Full Integration](https://www.financedigest.com/yolt-becomes-first-money-app-to-complete-the-integration-of-all-new-users-via-an-open-banking-api.html "Yolt becomes first money app to complete the integration of all new users via an Open Banking API")

With Digidentity’s solution playing an important role in enabling Smartr365 to streamline its signing and verification services remotely, the organisation recently decided to re-launch its app using Digidentity’s [Software Development](https://www.financedigest.com/reckon-software-goes-from-strength-to-strength-with-appointment-of-new-partner-development-manager.html "Reckon Software goes from strength to strength with appointment of new Partner Development Manager") Kit (SDK).

The SDK gives the service provider (Smartr365 in this case) the ability to incorporate Digidentity’s [offering directly into its own mobile](https://www.financedigest.com/improving-customer-experience-through-broadening-your-mobile-offering.html "Improving customer experience through broadening your mobile offering") app. The SDK is fully customisable, which means Smartr365 gets to not only select the types of checks it wants, but is also able to [change the branding](https://www.financedigest.com/digital-marketing-trends-that-will-change-how-brands-operate-in-2021.html "Digital Marketing Trends that will change how brands operate in 2021").

The [implementation of the SDK has completely](https://www.financedigest.com/synapses-premier-partner-green-light-change-completes-successful-implementation-of-insight-solution-at-ramboll.html "Synapse’s Premier Partner, Green Light Change, Completes Successful Implementation of Insight Solution at Ramboll") redefined the onboarding process, allowing users to go through ID checks before picking brokers. Ultimately this streamlined approach is expected to further [increase digital ID adoption rates](https://www.financedigest.com/how-to-increase-repeat-purchase-rates-in-ecommerce.html "How to increase repeat purchase rates in eCommerce").

**A working partnership**

Digidentity has worked with Smartr365 to [build a service that meets the needs of its user-base and has helped to overcome the initial disjointed workflow processes](https://www.financedigest.com/li-cycle-to-build-french-battery-processing-facility.html "Li-Cycle to build French battery processing facility") that Smartr365 was first facing. As a result of Digidentity’s work with the organisation, the end-to-end mortgage and protection [platform has experienced significantly faster on-boarding speeds – compliant with KYC and AML regulation – as well as optimised customer](https://www.financedigest.com/5-ways-a-ccm-platform-can-help-improve-customer-engagement-in-insurance.html "5 Ways a CCM platform can help improve customer engagement in insurance") experience, and greater cost effectiveness.

Conor Murphy, [CEO at Smartr365 said “One of the major](https://www.financedigest.com/deutsche-telekom-reaches-majority-stake-in-t-mobile-u-s-ceo.html "Deutsche Telekom reaches majority stake in T-Mobile U.S. – CEO") long term goals from the collaboration between Smartr365 and Digidentity was and still is to create an efficient, cost effective service that supports the on-boarding of users for their customers’ services. To date, the [partnership has proven a great success and as the technology](https://www.financedigest.com/technology-partnership-models-in-fm-what-are-they-and-why-do-they-matter.html "Technology partnership models in FM – what are they and why do they matter?") continues to evolve this relationship will no doubt develop further. Over the [last few months](https://www.financedigest.com/fintech-trends-to-look-out-for-during-the-last-six-months-of-2019.html "Fintech trends to look out for during the last six months of 2019"), we have ramped up our activity with Digidentity, and this is a strong indicator of our confidence in the organisation. Digidentity’s software is now fully integrated and can be used seamlessly with our [service](https://www.financedigest.com/why-the-banking-industry-needs-to-offer-more-than-just-enticing-perks-and-subscription-services.html "Why the banking industry needs to offer more than just enticing perks and subscription services") offering.”


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