# DAS Announces New Alexa Skill for Amazon Echo Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-01-30 Category: TECHNOLOGY Category URL: https://financedigest.com/category/technology Meta Title: DAS UK Group Launches Innovative Alexa Skill for Legal Meta Description: Discover how DAS UK Group is revolutionising the legal expenses insurance industry with the world's first Alexa skill for Amazon Echo users. Get answers to URL: https://financedigest.com/das-announces-new-alexa-skill-for-amazon-echohtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd300118-7-1-1736843029494-compressed.jpg) DAS UK Group has become the world’s first legal expenses insurer to launch an innovative new Alexa skill for the Amazon Echo. DAS customers and the general public will be able to ask Alexa, Amazon’s virtual personal assistant, a variety of questions regarding legal expenses insurance and a range of common legal issues such as disputes with neighbours, employment tribunals and redundancy. The new DAS Alexa skill will provide a question and answer structure that will be regularly updated throughout the year with new additional content based on popular legal themes and emerging trends such as cyber insurance. The [technology will be available](https://www.financedigest.com/advertys-multi-patented-and-industry-leading-in-game-viewability-technology-brainimpression-now-available-within-oracle-moat.html "Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat") to anyone who has an Amazon Echo and will be free to download from the Amazon store. DAS will also be looking to [work with its strategic business](https://www.financedigest.com/are-businesses-using-cybersecurity-as-a-scapegoat-for-a-desperate-return-to-office-working.html "Are Businesses Using Cybersecurity As A Scapegoat For A Desperate Return To Office Working?") partners and brokers to create bespoke white-labelled versions of the Alexa skill, enabling partners to promote their own proposition to their customers. The launch of the Alexa skill is also part of a wider programme of innovation that has been [developed by DAS as a continuation of its award-winning 2017 Customer Understanding Project which analysed the trends](https://www.financedigest.com/automotive-mems-sensor-market-key-manufacturers-development-trends-and-competitive-analysis-2028.html "Automotive MEMS Sensor Market Key Manufacturers, Development Trends and Competitive Analysis 2028") and behaviours of thousands of brokers and consumers. James Henderson, Managing Director Insurance UK & Ireland, DAS UK Group, said: “We have undertaken a great deal of work to understand our customers’ needs and the launch of the Alexa skill is a direct result of that. “ **Amazon’s** **Echo [products were highly popular gifts over the Christmas period and the Alexa app was actually the most downloaded app for iPhones](https://www.financedigest.com/apple-plans-to-cut-iphone-14-production-lag-between-china-india-bloomberg.html "Apple plans to cut iPhone 14 production lag between China, India – Bloomberg") and Androids on Christmas Day.** As more and more people rely on a virtual assistant to help with their daily lives, we wanted to take this [important step](https://www.financedigest.com/eu-u-s-step-up-russian-aluminium-nickel-imports-since-ukraine-war.html "EU, U.S. step up Russian aluminium, nickel imports since Ukraine war") to help improve people’s understanding of legal expenses insurance and the benefits it offers. “The legal expenses [insurance industry](https://www.financedigest.com/automated-cyber-risk-quantification-saving-the-insurance-industry.html "Automated Cyber Risk Quantification: Saving the Insurance Industry") needs to work much harder to help brokers and consumers understand the value of its products. Therefore it is vital that we are at the forefront of technical innovations that will digitise our [business and provide us with opportunities](https://www.financedigest.com/title-gallium-68-market-research-methodology-business-opportunities-and-analysis-report-by-2031.html "Gallium-68 Market Research Methodology, Business Opportunities and Analysis Report by 2031") to reach potentially vast new audiences. As a company we have begun a process of constant innovation and we have a number of other exciting developments planned for the [coming](https://www.financedigest.com/food-fiber-market-to-exhibit-increased-demand-in-the-coming-years.html "Food Fiber Market to Exhibit Increased Demand in the Coming Years") year.” Kevin Neal, Head of [Strategy & Innovation](https://www.financedigest.com/poly-p-phenylene-2-6-benzobisoxazole-pbo-market-future-innovation-strategies-growth-profit-analysis-forecast-by-2029.html "Poly-p-phenylene-2, 6-benzobisoxazole (PBO) Market: Future Innovation Strategies, Growth & Profit Analysis, Forecast By 2029"), DAS UK Group, said: “We’re always looking for innovative solutions that benefit our business partners and their customers. Alexa is our first foray into the world of smart voice assistants, and it will be interesting to see how customers use this tool to help understand their cover and how it might be of use to them. “We’ll be [developing further content as we learn more about how customers interact with Alexa and the type](https://www.financedigest.com/turbo-compounding-systems-market-development-status-competition-analysis-type-and-application-2026.html "Turbo Compounding Systems Market Development Status, Competition Analysis, Type and Application 2026") of information they’re looking for. In particular, we’ll be educating both brokers and consumers about the emerging cyber [insurance market](https://www.financedigest.com/insurance-marketing-is-more-targeted-with-the-single-customer-view.html "Insurance marketing is more targeted with the single customer view") which is set to be a major area for growth in 2018.” --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---