# Dan Hodgson joins Verasity as Director of Business Development
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-06-08
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Verasity appoints Dan Hodgson as Director of Business
Meta Description: Exciting news as Verasity welcomes industry expert Dan Hodgson to lead their revolutionary ad fraud prevention technology VeraViews, offering transparent and secure solutions for online video advertising.
URL: https://financedigest.com/dan-hodgson-joins-verasity-as-director-of-business-developmenthtml

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Dan Hodgson

**London, UK June 7th, 2022** – [Verasity](https://verasity.io/), a blockchain-based ad tech solution built to prevent ad fraud across online video content through its patented ad stack VeraViews, is delighted to announce the appointment of Dan Hodgson as Director of Business Development.

Hodgson will lead the business development of VeraViews which is removing ad fraud from video advertising in order to increase advertiser trust and value for all in the industry. He brings a wealth of experience to Verasity, having previously co-founded the Independent Publishers Alliance, acting as Publishing Commercial Lead for the Rail Delivery Group, and serving as Agency Account [Manager for the internationally renowned Haymarket Media Group](https://www.financedigest.com/aon-announces-agreement-to-acquire-risk-management-firm-creating-a-comprehensive-cyber-risk-management-advisory-group.html "Aon announces agreement to acquire risk management firm, creating a comprehensive cyber risk management advisory group") for five years. The Independent Publishers Alliance was established in February 2021 to bring together independent publishers with collective strength to educate, collaborate, and [maximise the earning potential of the sector](https://www.financedigest.com/maximising-ai-during-digital-transformation-in-the-financial-services-sector.html "Maximising AI during digital transformation in the financial services sector").

At [Verasity](https://verasity.io/), Hodgson will be tasked with growing commercial partnerships for VeraViews – maximising yields, improving payment terms and advocating its ground-breaking technology. VeraViews is designed to help the adtech industry’s $160B dollar problem with fraud: An end-to-end ad-stack solution, it [combines the transparency and accountability of blockchain with the security](https://www.financedigest.com/emvco-and-pci-ssc-combine-expertise-on-3-d-secure-2-0.html "EMVCo and PCI SSC Combine Expertise on 3-D Secure 2.0") of Verasity’s patented Proof of View technology; all based on unparalleled transparency through the blockchain.

R J Mark, Founder at Verasity, says: _“I’m delighted to [welcome Dan to our growing](https://www.financedigest.com/nexo-standards-welcomes-ten-new-members-growing-membership-base.html "nexo standards Welcomes Ten new Members to Growing Membership Base") team. With 2022 already proving a significant year for us, I have no doubt that Dan will help us to continue to innovate and [welcome new partners](https://www.financedigest.com/veraviews-welcomes-hoopla-digital-as-a-demand-partner.html "VeraViews Welcomes Hoopla Digital as a Demand Partner"). With VeraViews, advertisers only pay for valid engagement on ad campaigns and publishers get paid faster because the attribution [data is real-time](https://www.financedigest.com/real-time-connect-nyc-where-adtech-leaders-come-together-to-redefine-data-strategies.html "Real-Time Connect (NYC): Where AdTech leaders come together to redefine data strategies") and immutable. With his contacts in the industry, Dan will help to [bring this market-leading solution to many more partners](https://www.financedigest.com/onpex-partners-satchelpay-bring-simplicity-efficiency-cross-border-payments-banking.html "ONPEX Partners with SatchelPay to Bring Simplicity and Efficiency in Cross-border Payments and Banking"), ultimately strengthening our industry.”_
Dan Hodgson, Director of [Business Development](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US"), Verasity adds: _“I am thrilled to join the Verasity team. I’m passionate about the opportunities and [challenges of the publishing and technology sectors](https://www.financedigest.com/new-business-launches-to-support-it-professionalsfacing-mission-critcial-sector-challenges.html "NEW BUSINESS LAUNCHES TO SUPPORT IT PROFESSIONALSFACING MISSION CRITCIAL SECTOR CHALLENGES") and have long admired Verasity’s future-facing approach. With a particular focus on VeraViews, I look forward to [introducing this unique solution](https://www.financedigest.com/aon-introduces-new-cyber-solution-in-response-to-eu-regulation-on-data-protection.html "Aon introduces new cyber solution in response to EU regulation on data protection") to more partners, whilst helping to invalidate ad fraud in real-time. Ad fraud hurts both advertisers and publishers. It skews the performance metrics of [advertising campaigns](https://www.financedigest.com/what-is-advertising-the-answer-to-that-question-will-change-your-advertising-campaigns.html "What is Advertising? The Answer to That Question Will Change Your Advertising Campaigns!"), eats into hard won marketing budgets, and causes publishers to lose credibility. We’re on a mission to reverse this problem.”_

Verasity recently announced its attendance at the Cannes Lions Festival, where it will host an exclusive invite-only networking [event bringing together](https://www.financedigest.com/how-to-bring-business-and-charities-together-through-events.html "How To Bring Business And Charities Together Through Events") the brightest minds, policy makers, and account executives in the advertising industry.

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**About Verasity:** Verasity.io is a protocol and product layer blockchain [platform for Esports and digital](https://www.financedigest.com/de-surinaamsche-bank-expands-relationship-with-fiserv-to-upgrade-core-banking-platform-and-add-new-digital-banking-capabilities.html "De Surinaamsche Bank Expands Relationship with Fiserv to Upgrade Core Banking Platform and Add New Digital Banking Capabilities") content. Verasity is committed to [delivering a better user experience for all stakeholders within the digital](https://www.financedigest.com/taming-the-new-wild-west-how-biometrics-can-help-the-ecb-deliver-a-secure-digital-euro.html "Taming the ‘new wild west’: how biometrics can help the ECB deliver a secure digital euro") content space. By offering transparency, security and trust with our patented Proof of View technology, we are working to eliminate online ad fraud and NFT fraud – ultimately [changing how digital advertising](https://www.financedigest.com/uk-watchdog-warns-crypto-firms-to-prepare-for-advertising-rule-change.html "UK watchdog warns crypto firms to prepare for advertising rule change") is done today. Within esports, Verasity promises to dominate the industry with VeraEsports, using superior blockchain [technology and the best gamified viewership experience](https://www.financedigest.com/how-is-modern-technology-shaping-our-in-store-experience.html "How Is Modern Technology Shaping Our In Store Experience?"). Learn more at: https://verasity.io.

**For more information**

[Elliot Hill](https://www.financedigest.com/elliot-hill-joins-verasity-as-communications-director.html "Elliot Hill Joins Verasity as Communications Director"), Verasity

[Elliot@Verasity.io](mailto:Elliot@Verasity.io)

Julia Linehan, The [Digital Voice](https://www.financedigest.com/b2b-specialist-pr-agency-the-digital-voice-announces-three-key-account-wins.html "B2B Specialist PR Agency The Digital Voice Announces Three Key Account Wins")

Julia@thedigitalvoice.co.uk

**This is a Sponsored Feature.**


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