# Crowd Reactive acquires Excelerated Apps Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-07-06 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: EventsTag Acquires Excelerated Apps: Enhancing Event Meta Description: EventsTag, part of Mercia Technologies PLC, acquires Excelerated Apps, boosting event technology innovation with RFID platform and augmented reality content for URL: https://financedigest.com/crowd-reactive-acquires-excelerated-appshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd060718-4-1736840304198-compressed.png) National investment group Mercia Technologies PLC is pleased to announce that its direct investment, Crowd Reactive Ltd, which trades under its EventsTag brand, has acquired Excelerated Applications Limited, the developer of a sophisticated radio-frequency identification (RFID) event engagement platform. > EventsTag specialises in creating topical, entertaining and engaging event content for brands and integrating it with social media platforms for maximum reach and engagement with fans. It has an impressive roster of high-profile clients including Nike, Google, Smirnoff and O2, with a range of diverse and dynamic content solutions that include augmented reality GIF booths, 3D posts, social mosaics and cinemagraph effects. ![Crowd Reactive acquires Excelerated Apps](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd060718-4-1736840304198-compressed.png) This acquisition will enable EventsTag to further expand its innovation in event technology and will see the Excelerated Apps team moving into EventsTag’s head office in London, from where it has delivered more than 175,000 event experiences for social media in 121 countries. Combining their specialisms in event technology, EventsTag and Excelerated Apps will provide a full event experience service to brands, from registration and content delivery through to social media amplification and measuring all levels of engagement. Three new roles will also be created at EventsTag as a result of the expansion, including a creative [director in London and a client services director and account manager](https://www.financedigest.com/tmwi-appoints-matt-franceschi-as-deputy-managing-director-to-help-spearhead-the-integrated-media-agencys-ongoing-growth.html "tmwi appoints Matt Franceschi as Deputy Managing Director to help spearhead the integrated media agency’s ongoing growth"), both in its New York office. Sales teams in both offices, as well as partners in Dubai, Sydney and Sao Paulo, will be selling the new technology platform to clients [later this year](https://www.financedigest.com/why-companies-need-to-rethink-retirement-tips-for-ensuring-a-happy-life-in-later-years.html "Why companies need to rethink retirement – Tips for ensuring a happy life in later years"). **![premier league](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/premier-league-450x299-1736840303925-compressed.png)** **Dan Strang, CEO of Crowd Reactive, said:** “EventsTag has always had the vision to become the leader of innovation within live experiences and acquiring Excelerated Apps has taken us a big step closer to this goal. We firmly believe in the [future of seamlessly connected experiences and having an RFID platform at our disposal gives us the opportunity to continue to innovate](https://www.financedigest.com/the-role-of-fintech-in-shaping-innovative-future.html "The Role of Fintech in Shaping Innovative Future") in this space.” ![Lisa Ward](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/lisa-ward-1736840303097-compressed.jpg) Lisa Ward **Lisa Ward, Investment Director at Mercia, said:** “EventsTag’s acquisition of Excelerated Apps [brings together a strong technology](https://www.financedigest.com/the-digital-ir-revolution-how-new-technology-is-bringing-companies-and-shareholders-closer-together.html "The digital IR revolution: how new technology is bringing companies and shareholders closer together") suite and an experienced team, and we see huge potential to take the technology to a wider audience across the globe. We are pleased to continue [backing the business](https://www.financedigest.com/generali-pulls-back-from-russia-intesa-reviews-business.html "Generali pulls back from Russia, Intesa reviews business"), which has experienced significant growth over the last 12 months, increasing revenues by 100%, and placing itself in a strong position to disrupt the market.” **Ramesh Varsani, Co-founder of Excelerated Apps, said:**“We couldn’t think of a better home for Excelerated Apps to develop its huge potential. Our talented team have been dedicated to building the most powerful RFID [platform in the world](https://www.financedigest.com/jetlearn-the-worlds-first-web-3-0-online-academy-for-k-12-raises-e1-2m-in-seed-round-to-launch-its-platform-in-the-uk.html "JetLearn, the world’s first Web 3.0 online academy for K-12, raises €1.2m in seed round to launch its platform in the UK"). Combining this with the EventsTag team’s energy, passion and ideas for creating engaging [social media](https://www.financedigest.com/top-social-media-growth-companies-in-the-uk.html "Top Social Media Growth Companies in the UK") content is a really exciting opportunity for us all.” --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---