# Could Digital Transformation Break The Banking Industry? Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2019-10-05 Category: BANKING Category URL: https://financedigest.com/category/banking Meta Title: Digital Transformation in Financial Services: The Future Meta Description: Redefine priorities and embrace disruption with Razor Ltd. Discover innovative solutions through technology stacking and customer-centric approach. URL: https://financedigest.com/could-digital-transformation-break-the-banking-industryhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/digital-1736838989426-compressed.jpg) Consumer behaviour and expectations are ever-evolving, forcing not just banks, but the financial services industry, to redefine their priorities. Whilst the industry is well-known for being conservative when it comes to change and the implementation of new technologies, it’s time for the industry to increase their speed of innovation, focusing instead on out-of-the-box thinking, and disruptive technology in order to guarantee a near-flawless execution. ![Jamie Hinton](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/jamie-hinton-450x377-1736838989454-compressed.jpg) Jamie Hinton **Jamie Hinton**, CEO at Razor Ltd, takes us through his thoughts on [Digital Transformation](https://www.financedigest.com/why-digital-transformation-in-finance-is-crucial-for-post-lockdown-success.html "Why digital transformation in finance is crucial for post lockdown success") in the financial sector: With [digital technologies](https://www.financedigest.com/how-banks-can-use-digital-technology-to-become-more-sustainable.html "How banks can use digital technology to become more sustainable") now impacting every aspect of financial services, and digital platforms becoming a crucial mechanism for engaging with existing and potential customers, institutions need to embrace the technologies and leverage the changes to nurture and strengthen a customer-centric approach. 41%\* of financial institution executives state that [digital transformation](https://www.financedigest.com/critical-learnings-in-digital-transformation.html "Critical learnings in digital transformation ") initiatives have only been partially deployed, whilst 27% have managed to execute limited deployment, 11% are still in the design phase and 4% of financial institution executives have no digital transformation strategy in place at all. But what’s the issue here? Is it the leadership that lacks experience? Whilst there are several factors at play here, the primary issue is understanding customer needs. Financial institutions have been focused on [digital transformation since the creation of fintech](https://www.financedigest.com/the-future-of-fintech-forging-ahead-with-digital-transformation.html "The future of fintech: Forging ahead with digital transformation"), but they still have a long way to go before they are truly digital. Essentially, these institutions must face the growing competition from [fintech start-ups](https://www.financedigest.com/how-partnerships-between-fintech-start-ups-and-traditional-banks-herald-a-brave-new-world-of-opportunity.html "How partnerships between FinTech start-ups and traditional banks herald a brave new world of opportunity") and tech giants through continued innovation. This is where we come in, as we have foresight on the [future of digital](https://www.financedigest.com/back-in-barcelona-telecoms-bosses-stake-claim-to-digital-future.html "Back in Barcelona, telecoms bosses stake claim to digital future") transformation. At Razor, we understand that everyone has a different vision, and without a [shared understanding we’ll never get the best results](https://www.financedigest.com/rouble-steadies-near-60-vs-dollar-tcs-m-video-shares-down-after-results.html "Rouble steadies near 60 vs dollar; TCS, M.Video shares down after results"). That’s why when we set out to work with clients, our first step is a [Discovery](https://www.razor.co.uk/what/discovery) process that drives out solutions. It brings our technical experts together with business stakeholders so we can capture, validate and refine [ideas to steer us towards the most appropriate solution in-line with the wider business](https://www.financedigest.com/networking-is-key-to-forming-business-ideas-as-a-college-student.html "Networking Is Key To Forming Business Ideas As A College Student") objectives. Success in digital transformation requires a unique blend of people, technology and data, and we have now reached a point where digital technologies are building on those which have come before them – it’s ‘technology stacking’, creating an exponential increase in the speed of [technological advancement](https://www.financedigest.com/banks-deploy-ai-3-major-technological-advances.html "Banks Deploy AI – 3 Major Technological Advances            "). Implementing digital technologies has the ability to increase [customer confidence](https://www.financedigest.com/instilling-customer-confidence-in-the-pandemic-era.html "Instilling customer confidence in the pandemic era") and engagement, which will enable banks to understand their customers better and develop services which are best suited to them. They also have the ability to reduce operational costs, whilst still complying with increasingly complex and ever-evolving regulations. We understand the conservative attitude traditional financial institutions have to adopting new technologies in the form of transformation, and as such, we developed [The Razor Sprint](https://www.razor.co.uk/the-razor-sprint) – designed for people who believe that technology can enhance their business. It’s focused on making change and taking action by getting the right people in the room, without distractions and producing meaningful prototypes, [tested on real data](https://www.financedigest.com/interoperability-of-data-to-accelerate-the-ventilator-test-systems-market.html "Interoperability of data to accelerate the Ventilator Test Systems Market"), to help you decide what to do next. It’s a sprint through a single project. A proof of concept, developed in isolation, where you can take [risks with a clear and singular focus](https://www.financedigest.com/pizza-group-dp-eurasia-sharpens-turkish-focus-as-russia-risk-high.html "Pizza group DP Eurasia sharpens Turkish focus as Russia risk high"). We find this helps you gain clarity on what is possible. The Razor Sprint [creates sustaining](https://www.financedigest.com/growing-exports-of-non-traditional-jamaican-crops-creating-sustained-opportunities-for-ackee-market-sale.html "Growing Exports Of Non-traditional Jamaican Crops Creating Sustained Opportunities For Ackee Market Sale") innovations – incremental innovations that enable the evolution of an existing product. Think of it like this: all businesses are walking up an escalator that is going in the opposite direction. Each [innovation is a step](https://www.financedigest.com/the-binocular-microscope-market-to-step-up-the-innovative-digitization-ladder.html "The Binocular Microscope Market to step up the innovative digitization ladder") forward. The ones that innovate faster slowly pull ahead, whilst the ones that don’t [fall behind](https://www.financedigest.com/behind-ftxs-fall-battling-billionaires-and-a-failed-bid-to-save-crypto.html "Behind FTX’s fall, battling billionaires and a failed bid to save crypto"). Then there are the ones that leap forward, with their bigger innovations, but the reality is, they need to [keep innovating](https://www.financedigest.com/innovation-based-stability-to-keep-the-ozone-technology-market-going.html "Innovation-Based Stability To Keep The Ozone Technology Market Going") just to maintain that lead. Digital transformation needs to be focused on satisfying the evolving consumer landscape and fast-changing customer needs. Banks and financial institutions need to accelerate now, in order to not only protect but also expand their [market share in this era of digital transformation](https://www.financedigest.com/sales-of-smart-antenna-to-rise-at-8-5-cagr-through-2031-digital-transformation-of-vehicles-computers-factories-fuels-market-growth-tmr.html "Sales of Smart Antenna to Rise at 8.5% CAGR through 2031, Digital Transformation of Vehicles, Computers, Factories Fuels Market Growth: TMR"). Speed is aligned with innovation, and both [banks and financial institutions need](https://www.financedigest.com/what-banks-need-to-prepare-for-eba-pillar3-disclosure-of-esg-risks.html "What Banks Need to Prepare for EBA Pillar3 Disclosure of ESG Risks") to embrace this. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---