# Community Giving: An Investment That Really Matters Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-10-19 Category: INVESTING Category URL: https://financedigest.com/category/investing Meta Title: Strengthen Your Community Impact: 3 Ways to Make a Difference Meta Description: Discover how your business can show a seriousness-of-purpose with community investments that have a lasting impact. From sponsoring events to employee service URL: https://financedigest.com/community-giving-an-investment-that-really-mattershtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/istock-1367610372-1736815000919-compressed.jpg) ![Gary S. Lesser, President of The Florida Bar and Managing Partner of Lesser, Lesser, Landy & Smith, PLLC](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/gary-s-1736815000956-compressed.jpg) _By_ **_Gary S. Lesser_** _, President of The Florida Bar and Managing Partner of_ [_Lesser, Lesser, Landy & Smith, PLLC_](http://www.lesserlawfirm.com) Let’s face it. A business can only be as strong as the community it serves. That is why our 95-year-old [personal injury](https://www.financedigest.com/double-taxation-of-personal-injury-plaintiffs.html "Double Taxation of Personal Injury Plaintiffs") law firm has a long tradition of investing in the people, places and organizations that surround us. From serving in leadership positions on the boards of nonprofits to organizing fundraising [events](https://www.financedigest.com/corporate-events-in-the-post-corona-world-how-to-organize-them-at-best.html "Corporate events in the post-Corona world, how to organize them at best") and volunteering with charitable organizations, our mission to protect and rebuild lives while enhancing our community isn’t something we just say; it is what we do. Most recently, our firm donated $10,000 to help the [Sounds of Success Community Marching Band](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsoswarriors.com%2F&data=05%7C01%7Csslatergoldfuss%40lesserlawfirm.com%7Cb389c84f85c049c6f22708daabbfcb50%7Cb250ddbe15ad409da30b3a3b9b0fe571%7C1%7C0%7C638011137497103358%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=e4lUJ%2BJy4%2FgVHEvyI5WO3eL%2FtGbHkExbTLazzQOCkDA%3D&reserved=0) with their goal of performing at London Band Week in the summer of 2023. We wanted to recognize and [invest in this nonprofit](https://www.financedigest.com/invest-in-infrastructure-to-escape-the-starvation-cycle-warns-leading-nonprofit-sector-strategist.html "Invest In Infrastructure To Escape The ‘Starvation Cycle’, Warns Leading Nonprofit Sector Strategist"), which introduces youth to music while reinforcing learning and teambuilding skills. It is our hope that other businesses and individuals will follow our lead, [invest in the next](https://www.financedigest.com/cepsa-to-nearly-double-investments-over-next-3-years-as-profit-soars.html "Cepsa to nearly double investments over next 3 years as profit soars") generation of our community to make a difference in the lives of these youth. Below are three [ways your company can demonstrate a seriousness-of-purpose with community investments](https://www.financedigest.com/10-ways-to-put-together-a-killer-investment-pitch.html "10 WAYS TO PUT TOGETHER A KILLER INVESTMENT PITCH") that will have meaningful and long-lasting impacts. 1\. **Sponsoring Annual Fundraising Events.** Often, this will be an annual walk or run but it can also be a gala dinner or even a yard sale. This type of event is a great way to [support the cause and build awareness for it by promoting it to your clients](https://www.financedigest.com/bny-mellon-strengthens-support-for-treasury-services-clients-in-germany-with-appointment-of-gungor-taner.html "BNY MELLON STRENGTHENS SUPPORT FOR TREASURY SERVICES CLIENTS IN GERMANY WITH APPOINTMENT OF GÜNGÖR TANER") or customers. If you are a walk-in business, you can display [marketing materials and provide information](https://www.financedigest.com/the-radiology-information-systems-market-shall-be-growing-unabatedly-in-the-future.html "The Radiology Information Systems Market shall be growing unabatedly in the future") on their research, patient-care services, scholarship funds, etc. It is also an opportunity to encourage your employees to participate by [generating pledges or volunteering at the event](https://www.financedigest.com/cardstack-launches-application-to-simplify-access-to-token-generation-events.html "Cardstack Launches Application to Simplify Access to Token Generation Events"). **2.Having an Employee Service Day.** Giving back isn’t just about writing a check – it is about paying it forward in other ways. Establish a day of community [service](https://www.financedigest.com/home-start-lincolnshire-implements-flexible-unified-communications-service-to-reduce-costs.html "HOME-START LINCOLNSHIRE IMPLEMENTS FLEXIBLE UNIFIED COMMUNICATIONS SERVICE TO REDUCE COSTS") by giving your employees a paid day off so that they can volunteer with the community organization of their choice. Not only will it be genuinely helpful to the organization needing the extra hands, but it is a meaningful step that will have a positive [impact on how your workforce values your brand](https://www.financedigest.com/first-listener-wide-study-reveals-brand-impact-of-radio-livestream-and-podcasts.html "First listener-wide study reveals brand impact of Radio, Livestream, and Podcasts"). **3.Make it part of leadership.** We all get busy and have more on our plates than we can handle, which is why it’s important your C-suite and manager-level teams [build in time to give back](https://www.financedigest.com/reckon-one-builds-momentum-with-strong-backing-from-accountants-joining-the-cloud-advisor-programme.html "Reckon One builds momentum with strong backing from accountants joining the Cloud Advisor Programme") to the community. Service of self has the organic ability to energize and invigorate. Strongly encourage your [leadership teams](https://www.financedigest.com/tailify-bolsters-leadership-team-with-addition-of-julia-burton-brown-as-commercial-director.html "Tailify bolsters leadership team with addition of Julia Burton Brown as Commercial Director") to join a community committee or local nonprofit board. Set the expectation by doing so yourself. This level of commitment shows the rest of the company, your clients and the community that you are emblematic of your company’s mission. Not only will it support the cause, but it will be a [clear demonstration](https://www.financedigest.com/new-ozone-study-demonstrates-clear-link-between-quality-of-attention-to-content-and-quality-of-attention-to-accompanying-ads.html "NEW OZONE STUDY DEMONSTRATES CLEAR LINK BETWEEN QUALITY OF ATTENTION TO CONTENT AND QUALITY OF ATTENTION TO ACCOMPANYING ADS") to all stakeholders that your company is a positive, caring and open-hearted workplace. Make sure your giving is evolving because [communities change](https://www.financedigest.com/talk-to-me-the-changing-face-of-customer-communications.html "TALK TO ME :THE CHANGING FACE OF CUSTOMER COMMUNICATIONS") and grow. Communicate with your employees so they know their suggestions and ideas are always welcomed for consideration. Most importantly, take pride in your community outreach. This investment is one that matters [today and tomorrow](https://www.financedigest.com/in-planning-for-today-dont-lose-sight-of-tomorrow-avoiding-short-termism.html "In planning for today, don’t lose sight of tomorrow – avoiding short-termism"). **_Author Bio:_** _Gary S. Lesser is President of The Florida Bar and Managing Partner of_ [_Lesser, Lesser, Landy & Smith, PLLC_](http://www.lesserlawfirm.com) _, a third-generation law firm with 95 years of dedication to helping people who have experienced life-changing trauma due to the negligence of others. A native of West Palm Beach, he is one of Florida’s foremost personal injury attorneys, leading a team of skilled trial lawyers who practice law with professionalism, integrity, ethics and a commitment to personal [client service](https://www.financedigest.com/dimension-data-introduces-next-generation-managed-services-offering-accelerate-client-innovation.html "Dimension Data introduces next-generation managed services offering to accelerate client innovation"). A dedicated community servant, having held leadership positions in numerous legal, nonprofit and civic-oriented organizations, Gary Lesser can be reached at glesser@lesserlawfirm and on_ _LinkedIn_ _._ --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---