# Cigna Appoints Alison Meckiffe as Chief Marketing Officer for Global IPMI
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-03-11
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Alison Meckiffe appointed as Cigna Global IPMI CMO
Meta Description: Alison Meckiffe brings 17+ years of experience to lead Cigna's high quality private medical insurance for global mobile individuals. Joining at a key
URL: https://financedigest.com/cigna-appoints-alison-meckiffe-as-chief-marketing-officer-for-global-ipmihtml

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Cigna have appointed Alison Meckiffe as Chief Marketing Officer (CMO) for their Global Individual Private Medical Insurance business (Global IPMI). Alison joins Cigna with over 17 years’ experience of strategic marketing and customer insight, and brings a wealth of knowledge developed within the insurance industry, as well as other global, customer-focused sectors in the consumer leisure and goods market.

This newly created role reflects the significant growth of Cigna’s IPMI business area, providing high quality private medical insurance to globally mobile individuals.

“I am delighted to be joining Cigna at such an important time,” said Alison.

Customer focus is [key to all growth opportunities](https://www.financedigest.com/aluminum-cans-market-tremendous-growth-opportunity-trends-with-key-players.html "Aluminum Cans Market Tremendous Growth, Opportunity, Trends With Key Players"). At Cigna, we wish to establish a ‘one customer focus’ so that we can provide a seamless [sales and service](https://www.financedigest.com/automobile-shortages-spending-shift-to-services-hurt-u-s-retail-sales.html "Automobile shortages, spending shift to services hurt U.S. retail sales") experience, delivering this to customers and partners in their channel of choice.

We plan to design our services around what customers buy, how customer [buy and the way they use our insurance](https://www.financedigest.com/buying-life-insurance-after-a-diabetes-diagnosis.html "Buying Life Insurance After a Diabetes Diagnosis") solutions, based on insights from both inside and, increasingly, outside of the insurance industry.  I am keen to [share my experience from different sectors to bring a wider view which will help design Global](https://www.financedigest.com/global-share-markets-rise-bonds-fall-on-u-s-jobs-data.html "Global share markets rise, bonds fall on U.S. jobs data") IPMI customer solutions of the future.

Alison joins Cigna from AXA insurance where her most [recent role was Chief Operating Officer with responsibility for marketing](https://www.financedigest.com/homewares-market-recent-industry-developments-and-growth-strategies-adopted-by-players.html "Homewares Market: Recent Industry Developments and Growth Strategies Adopted by Players"), analytics, sales & service operations – all with a digital focus. Before AXA, Alison worked for TUI Travel for almost 11 years in various roles, including [Digital Strategy](https://www.financedigest.com/can-ai-supercharge-your-banks-digital-transformation-strategy.html "Can AI supercharge your bank’s digital transformation strategy?") & Business Development Director and Global CRM.

Cigna [Global IPMI’s vision for 2020 includes its mission ‘to be the first place customers](https://www.financedigest.com/soaring-airline-customer-complaints-push-global-legislators-to-act.html "Soaring airline customer complaints push global legislators to act") turn to for their health and wellbeing solutions. This is supported by offering a one-stop-shop for health and wellbeing, with omni-channel connectivity and first class customer service. The recruitment of a new CMO will help accelerate Cigna’s innovation in its [digital service](https://www.financedigest.com/financial-services-need-a-digital-transformation.html "Financial services need a digital transformation") provision – enabling a seamless, global customer experience.

ArjanToor, Director of Cigna Global IPMI, welcomed Alison’s appointment:

“I am delighted to welcome Alison on board. She has a proven [track record](https://www.financedigest.com/norway-on-track-for-record-gas-export-will-be-ready-for-winter-gassco-ceo.html "Norway on track for record gas export, will be ready for winter -Gassco CEO") in business development through a ‘customer journey’ mind set and extensive knowledge of multi-channel marketing strategies on an international level. We will be working [closely with our broker partners to make Cigna Global](https://www.financedigest.com/touch-screen-display-market-projected-to-close-on-us-121-1-bn-by-2027-covid19-impact-and-global-analysis-by-tmr.html "Touch Screen Display Market Projected to Close on US$ 121.1 Bn by 2027 – COVID19 Impact and Global Analysis by TMR") IPMI both their, and their customers’ brand of choice and I am convinced that we will benefit tremendously from Alison’s expertise.


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