# Cavai, global leader in conversational Advertising, announces innovative launch of conversational video to maximise engagement and impact Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-02-08 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Drive Optimal Attention with Conversational Video | Cavai Meta Description: Discover the groundbreaking format by Cavai that combines the power of moving images with interactive conversation to drive optimal attention and engagement. URL: https://financedigest.com/cavai-global-leader-in-conversational-advertising-announces-innovative-launch-of-conversational-video-to-maximise-engagement-and-impacthtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/istock-1040872968-1736816253561-compressed.jpg) _![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/cavai-2021-logo-2-1736816253511-compressed.png)_ _The unique format combines the power of moving images with the interactivity of one-to-one dialogue to drive optimal attention_ [Cavai](https://cavai.com/), the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising. The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement. Steffen Svartberg, Founder and CEO, Cavai, explains: _“With the continued rise of video, this is what our advertisers have been asking for. We are using the power of moving images and [conversation to engage](https://www.financedigest.com/how-conversational-commerce-can-help-banks-engage-with-millennials.html "How conversational commerce can help banks engage with Millennials") people with advertising messages. It has been proven [time and again that video grabs attention online](https://www.financedigest.com/why-its-time-to-adapt-to-the-virtual-world-how-to-master-online-negotiations.html "Why it’s time to adapt to the virtual world: how to master online negotiations"). We also [know](https://www.financedigest.com/interested-in-international-banking-in-belize-faqs-you-should-know.html "Interested in International Banking in Belize? FAQs You Should Know!") that short-form triggers interest; making this a natural starting point for powerful interactions, which is Cavai’s core.”_ The [video](https://www.financedigest.com/cavai-and-azerion-deliver-industry-first-with-conversational-in-stream-video.html "Cavai and Azerion deliver industry first with conversational in-stream video") suite includes video with a conversational layer as well as in-conversation video, which makes interactivity the main element while serving a video as part of a conversation. These [innovative formats are ideal for a number of use cases – from providing context for products](https://www.financedigest.com/innovative-new-dealcancellation-product-from-easymarkets-to-democratise-trading-like-never-before.html "Innovative new dealCancellation product from easyMarkets to democratise trading like never before"), to showcasing services, enhancing storytelling, creating positive brand experiences and for lead generation through conversation. Interaction can, for instance, [open up a conversation or provide an option](https://www.financedigest.com/nexi-open-to-options-as-banco-bpm-seeks-partner.html "Nexi open to options as Banco BPM seeks partner") to watch a longer video; always giving a sense of personal choice. Tommy Torjesen, Founder and [Chief Product Officer](https://www.financedigest.com/impact-com-appoints-new-chief-people-officer-to-lead-people-growth-and-excellence.html "impact.com Appoints New Chief People Officer to Lead People Growth and Excellence"), adds: _“Conversational and video are the perfect combination. Our experienced team is here to help advise [clients on how to keep audiences engaged](https://www.financedigest.com/redpalm-enhances-client-engagement-with-vias-advanced-call-routing-solution.html "REDPALM ENHANCES CLIENT ENGAGEMENT WITH VIA’S ADVANCED CALL ROUTING SOLUTION ") for longer, and select the optimal format for each campaign in order to drive results.”_ _“The [steps for successful](https://www.financedigest.com/ten-steps-to-a-successful-start-up.html "Ten steps to a successful start-up") use of conversational video are relatively simple,”_ he continues. _“As always, the process starts with defining the KPIs and goals. Our Creative Team then designs the interaction and banner format, [delivering tags that can run programmatically the same way as traditional](https://www.financedigest.com/how-can-traditional-banks-deliver-game-changing-innovation-in-the-digital-age.html "How can traditional banks deliver game-changing innovation in the digital age?") banner ads.”_ Adding conversational elements to otherwise passive ad experiences has been shown, time and again, to drive results, and this new [offer is compatible with all buying](https://www.financedigest.com/mfe-offers-to-buy-1-05-stake-in-mediaset-espana-from-vivendi-ahead-of-delisting.html "MFE offers to buy 1.05% stake in Mediaset Espana from Vivendi ahead of delisting") methods and buying platforms. It works with all universal formats, to enable broad distribution. “The advertiser demand for innovative and efficient video solutions is massive and growing, and we see big potential in combining video with interactive elements such as conversational components”, says Frode Sylliåsen, [Director of Growth](https://www.financedigest.com/multilocal-hires-new-directors-as-steep-growth-trajectory-continues.html "Multilocal hires new directors as steep growth trajectory continues") & Development, OMD Norway. This news follows the announcement that Cavai has [raised over £6.5m to drive significant international expansion](https://www.financedigest.com/ride-hailing-app-cabify-raises-110-million-for-expansion-in-latam-spain.html "Ride-hailing app Cabify raises 0 million for expansion in LatAm, Spain"), at a time when its privacy-by-design conversational advertising solutions are recognised by growing numbers globally. As marketers [move away from interruptive formats and seek solutions](https://www.financedigest.com/vias-cloud-based-solutions-ensure-painless-office-move-for-insurance-body.html "VIA’S CLOUD-BASED SOLUTIONS ENSURE PAINLESS OFFICE MOVE FOR INSURANCE BODY") which personalise communications and generate insights, conversational formats have helped Cavai’s clients to stand out from the competition and drive ROI whilst enabling true interactivity and bringing much-needed humanity to brand communications. **About** [**Cavai**](https://cavai.com/) **:** [Cavai](https://cavai.com/) is the leading global conversational advertising cloud working closely with brands, publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology. Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social [buys in the same way](https://www.financedigest.com/5-top-ways-to-buy-ethereum.html "5 Top Ways to Buy Ethereum") as they would normally deliver banners and video ads. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, Cavai supports leading [global brands](https://www.financedigest.com/how-a-british-brand-catered-to-hnwis-can-maintain-its-position-within-the-global-luxury-sphere-and-even-grow-in-these-current-circumstances.html "How a British brand catered to HNWIs can maintain its position within the global luxury sphere, and even grow, in these current circumstances") and publishers in conversational advertising. For more information on how to make advertising great again and be a part of creating the future of [conversational](https://www.financedigest.com/cavai-and-mediamath-announce-global-partnership-to-deliver-conversational-advertising-programmatically.html "Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically") advertising, contact the Cavai team at hello@cavai.com. www.cavai.com #### **This is a Sponsored Feature** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---