# Cavai further bolsters its team with the appointment of a Group Agency Director as it continues upon steep growth trajectory
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-09-10
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Cavai Appoints Attique Rehman as Group Agency Director
Meta Description: Attique Rehman, former Creative Strategy Partner at The Telegraph, joins Cavai as Group Agency Director. Discover how conversational advertising enhances
URL: https://financedigest.com/cavai-further-bolsters-its-team-with-the-appointment-of-a-group-agency-director-as-it-continues-upon-steep-growth-trajectoryhtml

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**London, 9th September 2021**: [Cavai](http://www.cav.ai/) the leading conversational advertising cloud, today announces the appointment of Attique Rehman who joins the business as Group Agency Director.

Attique was most recently Creative Strategy Partner at The Telegraph. Prior to this, he held senior roles at organisations such as ITV, eBay and Reed Business Information.

Cavai has built the world’s leading global [conversational advertising cloud, working closely with brands, publishers and agencies to enable conversational experiences which boost audience engagement](https://www.financedigest.com/how-conversational-commerce-can-help-banks-engage-with-millennials.html "How conversational commerce can help banks engage with Millennials") – with clients experiencing massively increased ROI thanks to these non-interruptive ad formats which enable two-way dialogue.

![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/s2-1736837901177-compressed.jpg)

Attique Rehman

Attique comments: _“_ Conversational advertising is one of the few unexplored territories in media. There is so much potential for [brands to boost](https://www.financedigest.com/sap-boosts-brand-awareness-using-gumgums-high-impact-ad-formats-and-veritytm-gumgums-advanced-contextual-targeting-solution.html "SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution") engagement and connections with their audiences. My goal will be to introduce agencies to Cavai’s unique offer, to help clients understand its value, and to educate the wider [industry on how conversational](https://www.financedigest.com/cavai-and-azerion-deliver-industry-first-with-conversational-in-stream-video.html "Cavai and Azerion deliver industry first with conversational in-stream video") advertising can offer the ultimate in insight, attention and engagement; especially when compared to other, more standard formats.”
Ed Preedy, [Chief Revenue Officer](https://www.financedigest.com/impact-com-appoints-new-chief-people-officer-to-lead-people-growth-and-excellence.html "impact.com Appoints New Chief People Officer to Lead People Growth and Excellence") at Cavai, adds: _“I have no doubt that Attique will help us to deliver optimal experiences that boost engagement for a variety of brands._ _With his energy, professionalism, attention to detail, and work ethic, Attique will be an asset to the team._ _His ability to build rapport with everyone around him is matched only by his awareness of the [media landscape and the importance](https://www.financedigest.com/ad-placement-why-is-media-placement-so-important.html "Ad Placement – Why Is Media Placement so Important?") of creativity in campaigns.”_

The news of this hire comes hot on the heels of the announcement that Cavai has [raised over £6.5million to drive significant international expansion](https://www.financedigest.com/ride-hailing-app-cabify-raises-110-million-for-expansion-in-latam-spain.html "Ride-hailing app Cabify raises 0 million for expansion in LatAm, Spain"), as its privacy-by-design conversational advertising and in-ad ecommerce functionality is recognised by growing numbers globally.

Cavai was founded in Oslo in 2018 and now has over 60 employees globally. As the company [continues its global expansion](https://www.financedigest.com/adnami-appoints-burnett-and-bukholt-to-support-continued-expansion.html "Adnami appoints Burnett and Bukholt to support continued expansion"), it is developing next-generation, user-centric marketing solutions which enable one-to-one dialogue with consumers across a variety of formats, including video. Cavai will also be launching conversational [ecommerce solutions which will integrate with local payment solutions providers and enable in-ad purchases](https://www.financedigest.com/how-to-increase-repeat-purchase-rates-in-ecommerce.html "How to increase repeat purchase rates in eCommerce").

As marketers move away from interruptive formats and seek privacy-by-design solutions to personalise communications and generate insights, conversational formats have helped Cavai’s [clients to stand out from the competition and drive ROI whilst enabling true interactivity and bringing humanity to brand](https://www.financedigest.com/brand-metrics-bolsters-client-services-team-as-brand-lift-measurement-booms.html "Brand Metrics bolsters client services team as brand lift measurement booms") communications.

**About Cavai:**

Cavai is the leading [global conversational advertising cloud working closely with brands](https://www.financedigest.com/how-a-british-brand-catered-to-hnwis-can-maintain-its-position-within-the-global-luxury-sphere-and-even-grow-in-these-current-circumstances.html "How a British brand catered to HNWIs can maintain its position within the global luxury sphere, and even grow, in these current circumstances"), publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology.

Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social [buys in the same way](https://www.financedigest.com/5-top-ways-to-buy-ethereum.html "5 Top Ways to Buy Ethereum") as they would normally deliver banners and video ads. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, [Cavai supports leading global brands and publishers in conversational advertising](https://www.financedigest.com/cavai-and-mediamath-announce-global-partnership-to-deliver-conversational-advertising-programmatically.html "Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically").

For more [information on how to make advertising great again and be a part of creating the future](https://www.financedigest.com/the-radiology-information-systems-market-shall-be-growing-unabatedly-in-the-future.html "The Radiology Information Systems Market shall be growing unabatedly in the future") of conversational advertising, contact the Cavai team at hello@cavai.com.

[www.cavai.com](http://www.cavai.com)

**PR Contact:**

Julia Smith

Cavai PR Director

Julia@thedigitalvoice.co.uk

07799 894184

**For more information**

Steffen Svartberg, Founder & [CEO Cavai](https://www.financedigest.com/cavai-appoints-mats-persson-as-ceo.html "Cavai appoints Mats Persson as CEO")

Phone: +4790999500, Email: steffen@cavai.com

**This is a Sponsored Feature**


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