# Cavai appoints Mats Persson as CEO Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-06-16 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Cavai Appoints Mats Persson as CEO for Next Growth Phase Meta Description: Don't miss out on the exciting news as Cavai, the leading conversational advertising cloud, welcomes Mats Persson as CEO, ready for the next phase of URL: https://financedigest.com/cavai-appoints-mats-persson-as-ceohtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/istock-8860317042-1736815638163-compressed.jpg) _![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/cavai-mats-persson-rotated-1736815638150-compressed.jpg)_ _![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/cavais-logo1-1736815638119-compressed.jpg)_ _Persson takes the helm as the business readies itself for its next phase of growth_ **London UK 16th June 2022:** [Cavai](https://cavai.com/), the leading conversational advertising cloud, has appointed Mats Persson as CEO. The appointment comes as Cavai’s presence continues to expand globally, with the innovative ad tech company continuing to introduce pioneering products and enjoying ever-growing numbers of top brand clients and partnerships. In a career spanning more than 25 years, Persson was a former partner at PWC Consulting in Stockholm and COO at programmatic specialist, Adform, where he spent more than five years. An experienced entrepreneur and board member, he was most recently Executive Partner, IBM [Global Business](https://www.financedigest.com/bhp-in-talks-to-sell-global-oil-gas-business-to-australias-woodside.html "BHP in talks to sell global oil, gas business to Australia’s Woodside") Services. With a Bachelor’s degree in [Business Economics and a Master’s degree in Computer](https://www.financedigest.com/how-cloud-computing-saves-businesses-money.html "How cloud computing saves businesses money") Science, Persson is well versed in all aspects of leadership, management, IT, and transformation. During his time at Adform, the team grew from 100 to 850 people; with the business [opening 13 new offices](https://www.financedigest.com/barclays-private-bank-opens-new-office-in-verbier-switzerland-for-2022-23-ski-season.html "Barclays Private Bank opens new office in Verbier, Switzerland for 2022/23 Ski Season") around the world. Persson says: _“I have been following Cavai since it was founded in 2018 and I have been impressed by its rapid development and success. Having known Steffen for a decade – including three years [working with him at Adform – we know we are the perfect team](https://www.financedigest.com/finance-teams-have-been-left-in-the-dark-on-the-real-cost-of-working-from-home.html "Finance teams have been left in the dark on the real cost of working from home"). I can’t wait to get to know all the talented individuals in the company and am very much looking forward to joining Cavai and [leading it into its next phase of growth](https://www.financedigest.com/impact-com-appoints-new-chief-people-officer-to-lead-people-growth-and-excellence.html "impact.com Appoints New Chief People Officer to Lead People Growth and Excellence"). I have no doubt that we will have a lot of fun on the [successful journey](https://www.financedigest.com/the-journey-to-cloud-native-overcoming-hurdles-to-drive-modernisation-and-achieve-long-term-success.html "The journey to cloud-native: overcoming hurdles to drive modernisation and achieve long-term success") that lies ahead of us.”_ Persson will be taking over from founder and current [CEO Steffen Svartberg who will still be involved in the business but who will step](https://www.financedigest.com/5-reasons-why-you-need-to-step-into-your-ceo-role-as-a-small-business-owner.html "5 Reasons why you need to step into your CEO role as a small business owner") back from the day to day running of the company, moving into a newly created position as President; a role in which he will focus on new growth and partnerships, supporting Persson as he takes Cavai on the next stage of its evolution. Svartberg adds: _“I know first hand that Mats is a phenomenal manager and an inspiring and motivational mentor. In addition to his outstanding leadership and communication skills, he has broad and deep knowledge of the [online advertising](https://www.financedigest.com/personification-the-new-frontier-of-online-advertising-2.html "Personification, the new frontier of online advertising") landscape. He identifies [opportunities and solutions](https://www.financedigest.com/grain-and-cereal-crop-market-novel-technological-solutions-will-create-lucrative-growth-opportunities.html "Grain And Cereal Crop Market : Novel Technological Solutions Will Create Lucrative Growth Opportunities"), and his visionary mindset, creativity and intuition are second to none._ _We are delighted to see him join our [growing team](https://www.financedigest.com/the-digital-voice-adtech-pr-agency-grows-team-by-eight.html "The Digital Voice Adtech PR Agency Grows Team By Eight") Cavai and have no doubt that we will benefit hugely from his unique set of skills, as he furthers our culture of innovation, collaboration and entrepreneurialism.”_ **For more information:** hello@cavai.com **About** [**Cavai**](https://cavai.com/) **:** [Cavai is the leading global conversational advertising cloud](https://www.cavai.com/) working closely with brands, publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology. Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social [buys in the same way](https://www.financedigest.com/5-top-ways-to-buy-ethereum.html "5 Top Ways to Buy Ethereum") as they would normally deliver banners and video ads. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, Cavai [supports leading global brands](https://www.financedigest.com/tech-amigos-provides-unrivalled-aws-cloud-service-support-for-autorama-groups-leading-brand-vanarama.html "Tech Amigos provides unrivalled AWS cloud service support for Autorama Group’s leading brand, Vanarama") and publishers in conversational advertising. For more information on how to make advertising great again and be a [part of creating the future](https://www.financedigest.com/automotive-exterior-trim-parts-market-size-industry-report-analysis-growth-future-trends-top-manufacturers-and-technology-toyota-boshoku-corporation-plastic-omnium-cie-automotive.html "Automotive Exterior Trim Parts Market Size, Industry Report Analysis, Growth, Future Trends, Top Manufacturers And Technology| TOYOTA BOSHOKU CORPORATION, Plastic Omnium, CIE Automotive") of conversational advertising, contact the Cavai team at hello@cavai.com. www.cavai.com **This is a Sponsored Feature** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---