# Cavai appoints Kate Lyons as VP, US East
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-03-30
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Cavai Appoints Kate Lyons as VP Amid International Expansion
Meta Description: Join us in welcoming Kate Lyons to Cavai! Her expertise will drive conversational ad technology across the East Coast, benefiting brands and clients alike.
URL: https://financedigest.com/cavai-appoints-kate-lyons-as-vp-us-easthtml

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_The appointment accompanies significant international expansion at the leading conversational advertising cloud_

![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/03/kate-lyons-Cavai-headshot-354x354.jpeg)

Kate Lyons as VP, US East Coast, Cavai

**London, UK, 29th March 2022:** [Cavai](https://cavai.com/), the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of productive partnerships with both agencies and publishers.

Based out of New York, Kate will work closely with Matt Gauthier, VP, West Coast, to introduce conversational technology to a range of clients; [building out Cavai’s US clients up and down the East Coast of US and benefitting a range of brands](https://www.financedigest.com/how-sonic-branding-can-build-trust-and-confidence.html "How sonic branding can build trust and confidence").

Previously Director of Supply, North America at JustPremium, a [GumGum](https://www.gumgum.com/) company, where Kate spent five years helping to build the number one brand-safe and scalable US publisher network for programmatic high impact ads; Kate signed a number of major partnerships with top digital publishers and channel partners whilst monetizing inventory and scaling publisher sales teams to new budget levels with JustPremium’s SaaS high impact creative platform.

Her career within the media industry has spanned more than a decade, and encompassed working with a huge range of clients across a number of industries, in key [business development roles from publisher and account management to ad operations and sales](https://www.financedigest.com/the-ultimate-excel-sales-tracking-templates-for-businesses.html "The Ultimate Excel Sales Tracking Templates For Businesses").

Steffen Svartberg, Founder and CEO, Cavai, comments: _“We are so excited to [welcome Kate to our growing](https://www.financedigest.com/nexo-standards-welcomes-ten-new-members-growing-membership-base.html "nexo standards Welcomes Ten new Members to Growing Membership Base") team. She is_ _genuinely passionate about transformative and [strategic partnerships](https://www.financedigest.com/token-inc-announces-strategic-partnership-with-virtusapolaris.html "Token, Inc. Announces Strategic Partnership with VirtusaPolaris") and her energy, resolve and depth of knowledge stand us in great stead in this critically important region.”_

Kate says: _“I’m thrilled to join Cavai’s  [growing team](https://www.financedigest.com/snaptrip-com-continues-to-expand-its-growing-team-with-two-senior-hires.html "Snaptrip.com continues to expand its growing team with two senior hires"). Conversational ad_ technology is _a_ _gamechanger for everyone and brings advertising into the modern_ _age_. Driven by the consumer, Cavai’s approach enables individuals to tailor their own solutions, whilst [offering incredible brand insights](https://www.financedigest.com/opus-trust-marketing-publishes-a-report-to-offer-insightinto-the-changing-face-of-customer-communications.html "Opus Trust Marketing publishes a report to offer insight into the changing face of customer communications") and unrivalled performance metrics to brands.

_“A_ _t a time when appetite for conversational marketing efforts is – rightly – [growing fast](https://www.financedigest.com/determination-and-innovation-the-key-for-fast-growing-uc-firm.html "Determination and Innovation the Key for Fast Growing UC Firm"), and with a fantastic range of clients already on board, I’m so excited to help drive Cavai’s expansion, whilst helping clients to deliver ground-breaking campaigns across a variety of formats, media types, and industries.”_

This news follows last year’s announcement that Cavai [raised over £6.5m to drive significant international expansion](https://www.financedigest.com/ride-hailing-app-cabify-raises-110-million-for-expansion-in-latam-spain.html "Ride-hailing app Cabify raises 0 million for expansion in LatAm, Spain"). As marketers [move away from interruptive formats and seek solutions](https://www.financedigest.com/vias-cloud-based-solutions-ensure-painless-office-move-for-insurance-body.html "VIA’S CLOUD-BASED SOLUTIONS ENSURE PAINLESS OFFICE MOVE FOR INSURANCE BODY") which personalise communications and generate insights, conversational advertising efforts have helped Cavai’s clients to stand out from the competition and drive ROI whilst enabling true interactivity and bringing much-needed humanity to brand communications.

**For more information:** hello@cavai.com

**About** [**Cavai**](https://cavai.com/) **:**

[Cavai](https://cavai.com/) is the leading global conversational advertising cloud working closely with brands, publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology.

Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social [buys in the same way](https://www.financedigest.com/5-top-ways-to-buy-ethereum.html "5 Top Ways to Buy Ethereum") as they would normally deliver banners and video ads. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Barcelona, London, New York, Seattle, Montreal and Singapore, [Cavai supports leading global brands and publishers in conversational](https://www.financedigest.com/cavai-and-azerion-deliver-industry-first-with-conversational-in-stream-video.html "Cavai and Azerion deliver industry first with conversational in-stream video") advertising.

For more information on how to make advertising great again and be a part of creating the future of [conversational](https://www.financedigest.com/cavai-and-mediamath-announce-global-partnership-to-deliver-conversational-advertising-programmatically.html "Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically") advertising, contact the Cavai team at hello@cavai.com.

www.cavai.com

**This is a Sponsored Feature.**


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