# Cavai appoints Jonathan Pacey as Commercial Director, APAC Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-03-22 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Cavai Appoints Jonathan Pacey as Commercial Director, APAC Meta Description: Join Cavai as we expand internationally with Jonathan's expertise in conversational advertising. Discover how we're driving ROI and innovation in URL: https://financedigest.com/cavai-appoints-jonathan-pacey-as-commercial-director-apachtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/cavai-logo1-1736815945258-compressed.png) _The appointment comes as the leading conversational advertising cloud enjoys significant international expansion_ ![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/03/Jonathan-headshot-284x354.jpg) Jonathan Pacey as Commercial Director, APAC **London, UK 22nd March 2022:** [Cavai](https://cavai.com/), the leading conversational advertising cloud, has appointed Jonathan Pacey as Commercial Director, APAC. The appointment comes as Cavai’s presence in APAC grows rapidly, with business expanding across the region and as it enjoys growing numbers of productive partnerships with both agencies and publishers. Jonathan is based in Singapore. Previously [Sales Director](https://www.financedigest.com/adnami-appoints-sophie-spencer-as-uk-agency-sales-director.html "Adnami appoints Sophie Spencer as UK Agency Sales Director") at mobile-first advertising company, Kargo, he was also Senior Strategic Advisor at discovery and native advertising platform, Taboola, and Head of Brands and Agencies at web recommendation platform, Outbrain. As part of a career spanning 20 years, Jonathan also worked at some of the [world’s largest media companies](https://www.financedigest.com/kelda-technology-selected-as-one-of-thetop-30-cleantech-companies-in-the-world.html "Kelda Technology selected as one of thetop 30 cleantech companies in the world"), including News Corp Australia and Fairfax Media. He comments: “I’m delighted to head up Cavai’s commercial efforts in the region. This is a truly forward-thinking company, and I join at a [time when privacy-by-design and conversational ad solutions](https://www.financedigest.com/georgias-tbc-bank-slashes-loan-decision-time-with-fico-solution.html "Georgia’s TBC Bank Slashes Loan Decision Time with FICO Solution") are being recognised by growing numbers globally. Last year saw every major market in Asia running conversational ads with Cavai in some shape or form and Cavai will also be [opening an office](https://www.financedigest.com/barclays-private-bank-opens-new-office-in-verbier-switzerland-for-2022-23-ski-season.html "Barclays Private Bank opens new office in Verbier, Switzerland for 2022/23 Ski Season") in Australia this year, following strong demand from the market. _”_ Lars Bjoerge, Cavai’s Commercial Director APAC, adds: _“We are delighted to welcome Jonathan to our [expanding team](https://www.financedigest.com/the-digital-voice-appointed-by-raft-of-new-clients-as-its-team-expands-by-270.html "The Digital Voice™ appointed by raft of new clients as its team expands by 270%") in APAC. A highly experienced Commercial Director, he is genuinely passionate about [digital innovation and well versed in creating and maintaining long-lasting partner](https://www.financedigest.com/veraviews-welcomes-hoopla-digital-as-a-demand-partner.html "VeraViews Welcomes Hoopla Digital as a Demand Partner") relationships. His determination and depth of knowledge stand us in great stead in this critically important region.”_ This news follows the announcement that Cavai has [raised over £6.5m to drive significant international expansion](https://www.financedigest.com/ride-hailing-app-cabify-raises-110-million-for-expansion-in-latam-spain.html "Ride-hailing app Cabify raises 0 million for expansion in LatAm, Spain"). As marketers [move away from interruptive formats and seek solutions](https://www.financedigest.com/vias-cloud-based-solutions-ensure-painless-office-move-for-insurance-body.html "VIA’S CLOUD-BASED SOLUTIONS ENSURE PAINLESS OFFICE MOVE FOR INSURANCE BODY") which personalise communications and generate insights, conversational advertising efforts have helped Cavai’s clients to stand out from the competition and drive ROI whilst enabling true interactivity and bringing much-needed humanity to brand communications. For instance, in recent months, Cavai launched conversational video, a ground-breaking format designed to maximise [engagement by harnessing the established power of moving images and combining it with conversation](https://www.financedigest.com/how-conversational-commerce-can-help-banks-engage-with-millennials.html "How conversational commerce can help banks engage with Millennials"). **For more information:** hello@cavai.com **About** [**Cavai**](https://cavai.com/) **:** [Cavai](https://cavai.com/) is the leading global conversational advertising cloud working closely with brands, publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology. Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social [buys in the same way](https://www.financedigest.com/5-top-ways-to-buy-ethereum.html "5 Top Ways to Buy Ethereum") as they would normally deliver banners and video ads. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, [Cavai supports leading global brands and publishers in conversational](https://www.financedigest.com/cavai-and-azerion-deliver-industry-first-with-conversational-in-stream-video.html "Cavai and Azerion deliver industry first with conversational in-stream video") advertising. For more information on how to make advertising great again and be a part of creating the future of [conversational](https://www.financedigest.com/cavai-and-mediamath-announce-global-partnership-to-deliver-conversational-advertising-programmatically.html "Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically") advertising, contact the Cavai team at hello@cavai.com. www.cavai.com **This is a Sponsored Feature.** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---