# Cavai announces partnership with Azerion Italy as it continues on steep growth trajectory Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2021-11-15 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Innovative Conversational Advertising Cloud Boosts Engagement in Italian Market Meta Description: Discover how Cavai's innovative partnership with Azerion is revolutionising conversational advertising in Italy, creating engaging campaigns for top URL: https://financedigest.com/cavai-announces-partnership-with-azerion-italy-as-it-continues-on-steep-growth-trajectoryhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/image-for-cavai-x-azerion-1736837327075-compressed.jpg) _![Cavai](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/cavai-logo-1736837327004-compressed.png)_ _The_ [_conversational advertising cloud_](https://cavai.com/cloud/) _has already generated great results from a number of campaigns in the market_ **London, UK, 16th November 2021:** [**Cavai**](http://www.cavai.com) **,** the leading conversational advertising cloud, has announced an exclusive partnership with Azerion Italy, with the collaboration designed to encourage the adoption of creative, conversational formats at scale within this key European market. Cavai has built the world’s leading global conversational advertising cloud by working closely with brands, publishers and agencies to enable experiences which boost audience engagement. Its clients are experiencing massively increased ROI thanks to these non-interruptive ad formats which enable two-way dialogue between audiences and brands. Meanwhile, Azerion’s local sales presence, strong network and expertise in technology, combined with its wealth of knowledge around technology and advertising will help Cavai to deliver stand out campaigns for clients in the Italian market, with its integration with the premium publisher and technology firm enabling it to support its clients in a local, specific and highly personal way. For instance, [Azerion and Cavai](https://www.financedigest.com/cavai-and-azerion-deliver-industry-first-with-conversational-in-stream-video.html "Cavai and Azerion deliver industry first with conversational in-stream video") recently collaborated with Italo, a private company which operates high speed trains. Together, they created a campaign designed to generate engagement in an innovative way, through the creation of a conversational format to invite the user to rediscover the main tourist destinations in Italy. A conversational path was created that would facilitate the user’s experience of choosing a destination and to aid with the booking of train tickets. Thomas Pepe, Italo’s Digital [Performance Marketing Manager](https://www.financedigest.com/goodbye-excel-spreadsheets-hello-performance-management-tools.html "Goodbye excel spreadsheets, hello performance management tools") comments: _“Italo connects Rome, Florence, Venice, Milan, Naples with new, super fast and secure trains. For this campaign, we chose, once again, to rely on the competence and professionalism of Azerion which, thanks to its highly innovative approach and technology, has helped us to increase the engagement of the brand through Cavai’s ground-breaking format – with the [conversational experience an increasingly effective method to drive engagement](https://www.financedigest.com/how-conversational-commerce-can-help-banks-engage-with-millennials.html "How conversational commerce can help banks engage with Millennials"). It was a perfect brand fit in terms of modernity, dynamism and security.”_ Rogier Lammers, VP, Sales, Central Europe at Cavai, who negotiated and set up the [exclusive partnership](https://www.financedigest.com/adverty-and-yazle-announce-exclusive-in-game-ad-partnership-in-mena-region.html "Adverty and Yazle announce exclusive in-game ad partnership in MENA region"), comments: “Azerion has great advertiser and agency connections in the Italian market. It also boasts the necessary publisher [technology and the network required to access high quality inventory locally at speed](https://www.financedigest.com/nvidia-unveils-latest-chips-technology-to-speed-up-ai-computing.html "Nvidia unveils latest chips, technology to speed up AI computing") and at scale. With this partnership, we are [aiming to rapidly expand](https://www.financedigest.com/geelys-ev-brand-zeekr-aims-to-double-sales-in-2023-expand-in-europe.html "Geely’s EV brand Zeekr aims to double sales in 2023, expand in Europe") our business in Italy. Together with Azerion, a number of campaigns have already been set up and are raring to go. I am hugely excited to [work](https://www.financedigest.com/finance-teams-have-been-left-in-the-dark-on-the-real-cost-of-working-from-home.html "Finance teams have been left in the dark on the real cost of working from home") closely with Nicolò and his team.” Nicolò Palestino, Azerion’s Country Manager, Italy, adds: “We seek to [offer the ultimate in advanced audience buying](https://www.financedigest.com/mfe-offers-to-buy-1-05-stake-in-mediaset-espana-from-vivendi-ahead-of-delisting.html "MFE offers to buy 1.05% stake in Mediaset Espana from Vivendi ahead of delisting") solutions for advertisers, agencies and publishers. Today’s complex marketplace requires in-depth knowledge of each market, at a time when [consumer behaviour](https://www.financedigest.com/gumgum-powers-into-europe-as-new-research-shows-consumers-reject-behavioural-ads.html "GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads") is changing more rapidly than ever – both on and offline. As such, we are delighted to be working for Italo, alongside Cavai, as we [continue on our mission to offer appropriate content that inspires and engages](https://www.financedigest.com/different-employee-engagement-outcomes-for-u-s-and-canadian-companies-amidst-continued-economic-growth-pressures.html "DIFFERENT EMPLOYEE ENGAGEMENT OUTCOMES FOR U.S. AND CANADIAN COMPANIES AMIDST CONTINUED ECONOMIC GROWTH Pressures"), in a privacy-compliant way. Together, we will offer the ultimate in brand-safe [creative](https://www.financedigest.com/playground-xyz-shines-a-light-on-the-nuanced-interplay-between-context-creativity-and-attention-for-advertisers-in-new-study.html "Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study") advertising.” This news comes hot on the heels of the news that Cavai has [raised over £6.5million to drive significant international expansion](https://www.financedigest.com/ride-hailing-app-cabify-raises-110-million-for-expansion-in-latam-spain.html "Ride-hailing app Cabify raises 0 million for expansion in LatAm, Spain"), at a time when its privacy-by-design conversational advertising solutions are recognised by growing numbers globally. As marketers [move away from interruptive formats and seek privacy-by-design solutions](https://www.financedigest.com/vias-cloud-based-solutions-ensure-painless-office-move-for-insurance-body.html "VIA’S CLOUD-BASED SOLUTIONS ENSURE PAINLESS OFFICE MOVE FOR INSURANCE BODY") to personalise communications and generate insights, conversational formats have helped Cavai’s clients to stand out from the competition and drive ROI whilst enabling true interactivity and bringing much-needed humanity to brand communications. [Cavai now has over 70 employees globally](https://www.financedigest.com/cavai-and-mediamath-announce-global-partnership-to-deliver-conversational-advertising-programmatically.html "Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically"). As the company [continues its global expansion](https://www.financedigest.com/adnami-appoints-burnett-and-bukholt-to-support-continued-expansion.html "Adnami appoints Burnett and Bukholt to support continued expansion"), it is developing next-generation, user-centric marketing solutions which enable one-to-one dialogue with consumers across a variety of formats. Cavai will also be [launching conversational ecommerce solutions which will integrate with local payment](https://www.financedigest.com/accelya-takes-airlines-to-new-places-with-launch-of-new-payment-gateway.html "Accelya takes airlines to new places with launch of new payment gateway") solutions providers and enable in-ad purchases. **About** [**Cavai:**](http://www.cavai.com) [Cavai](http://www.cavai.com) is the leading global conversational advertising cloud working closely with brands, publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology. Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social [buys in the same way](https://www.financedigest.com/5-top-ways-to-buy-ethereum.html "5 Top Ways to Buy Ethereum") as they would normally deliver banners and video ads. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, Cavai supports [leading global brands](https://www.financedigest.com/how-a-british-tech-brand-can-maintain-category-leading-position-and-continued-growth-by-investing-in-the-uk-people-and-infrastructure.html "How a British tech brand can maintain category leading position and continued growth by investing in the UK people and infrastructure") and publishers in conversational advertising. For more [information on how to make advertising great again and be a part of creating the future](https://www.financedigest.com/the-radiology-information-systems-market-shall-be-growing-unabatedly-in-the-future.html "The Radiology Information Systems Market shall be growing unabatedly in the future") of conversational advertising, contact the Cavai team at hello@cavai.com. [www.cavai.com](http://www.cavai.com) **About** [**Azerion**](https://www.azerion.com/) **:** [Azerion](https://www.azerion.com/) is a media, gaming and technology company that provides safe, reliable and valuable content and services. Its mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way. Azerion is headquartered in Amsterdam with a local presence in more than 15 European countries. This allows it to tailor advertising- and content solutions to every market and language while providing all the benefits of a pan-European scale of hundreds of [millions of unique and valuable users](https://www.financedigest.com/spotifys-monthly-active-users-top-500-million-beat-estimate.html "Spotify’s monthly active users top 500 million, beat estimate") every month. **PR Contact:** Julia Smith, [The Digital Voice](https://www.thedigitalvoice.co.uk/) Cavai PR Director Julia@thedigitalvoice.co.uk 07799 894184 **For more information** Steffen Svartberg, Founder & [CEO Cavai](https://www.financedigest.com/cavai-appoints-mats-persson-as-ceo.html "Cavai appoints Mats Persson as CEO") Phone: +4790999500, Email: [steffen@cavai.com](mailto:steffen@cavai.com) ### This is a Sponsored Feature --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---