# Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-08-02
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Global Partnership Between Cavai and MediaMath Enables
Meta Description: Discover how MediaMath and Cavai are revolutionizing programmatic advertising with innovative conversational ad solutions, driving engagement and ROI.
URL: https://financedigest.com/cavai-and-mediamath-announce-global-partnership-to-deliver-conversational-advertising-programmaticallyhtml

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###### **Sponsored Feature Presented by Cavai**

_The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai_

**London, UK, 2nd August  2022**: [Cavai](https://www.cavai.com/), the leading conversational advertising cloud, has announced a global partnership with [MediaMath](https://www.mediamath.com/), as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working with ever-growing numbers of top brand clients.

In an industry first, MediaMath and Cavai’s partnership will bring conversational advertising solutions to programmatic advertisers at scale globally. It will allow advertising partners, who want to run conversational ads, to select Cavai as a creative vendor within the drop down menu within the MediaMath user interface; bringing seamless programmatic scale and targeting opportunities to conversational buys and [eliminating inefficiencies](https://www.financedigest.com/baswares-e-invoicing-to-eliminate-inefficiencies-in-health-department.html "Basware’s e-invoicing to eliminate inefficiencies in Health Department"). Partners will also have [access to Cavai’s global](https://www.financedigest.com/india-resists-calls-for-more-air-access-in-drive-to-be-global-aviation-force.html "India resists calls for more air access in drive to be global aviation force") team of designers and copywriters to build conversational creative.

Cavai’s privacy-first and interactive conversational advertising solutions allow brands and advertisers to connect with potential customers and [engage](https://www.financedigest.com/how-conversational-commerce-can-help-banks-engage-with-millennials.html "How conversational commerce can help banks engage with Millennials") them in curated conversations; enhancing engagement, consideration and ROI and generating insights.

Ed Preedy, CRO at Cavai, explains: _“Brands are becoming increasingly switched on to the power of conversational ads, particularly as they embrace the cookieless future and the need for truly impactful [creative in today’s digital](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") ecosystem. Through our integration with MediaMath, we are delighted to enhance the ease and efficiency of buying conversational solutions programmatically for our respective [advertising partners](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising"). This [partnership also gives advertisers the opportunity to work with Cavai’s global](https://www.financedigest.com/lumen-research-and-tvision-announce-global-partnership-for-advanced-attention-first-measurement-and-media-buying.html "Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying") creative team to ensure world-class, interactive creativity.”_

Will Jones, VP Partnerships, EMEA and APAC, MediaMath says: _“We are on a mission to make advertising better; determined to [deliver outstanding results through powerful and future-facing ad tech and partnerships which help advertisers to solve complex marketing problems and deepen relationships](https://www.financedigest.com/new-global-relationship-between-reckon-software-and-myfirmsapp-delivers-closer-interaction-between-accountants-and-their-clients.html "NEW GLOBAL RELATIONSHIP BETWEEN RECKON SOFTWARE AND MYFIRMSAPP DELIVERS CLOSER INTERACTION BETWEEN ACCOUNTANTS AND THEIR CLIENTS") with valued customers. Cavai leads on innovation and its conversational formats [offer global](https://www.financedigest.com/credit-suisse-54-billion-lifeline-offers-limited-respite-to-global-banks.html "Credit Suisse billion lifeline offers limited respite to global banks") reach, allowing clients to engage at scale, particularly within the mid funnel, with conversational creative doing the heavy lifting in an efficient, privacy-compliant format.”_

Conversational ads can run on display, native, mobile and video, across devices; helping advertisers reach consumers in environments they have deemed compliant, [brand safe](https://www.financedigest.com/gumgum-announces-industrys-first-100-brand-safe-ad-exchange.html "GumGum Announces Industry’s First 100% Brand Safe Ad Exchange") and suitable – enabling them to achieve KPIs and dramatically increase ROI.

For instance, a campaign for the UK Home Office – the lead government department for immigration and passports, drugs policy, crime, counter-terrorism and police – drove engaged, qualified parents and carers to a number of relevant web pages, with Cavai’s conversational technology driving dwell time six times longer than average and a bounce [rate 17% lower](https://www.financedigest.com/how-insurtech-is-helping-to-lower-car-insurance-rates.html "How InsurTech is Helping to Lower Car Insurance Rates") than all other media. Similarly, in the Netherlands, cable and telco brand, VodafoneZiggo, recently leveraged a quiz-based format, entertaining users with [contextual placements – with the average dwell time](https://www.financedigest.com/intellect-launches-idc-17-1-digital-360-real-time-contextual-core-banking-solution.html "Intellect launches IDC 17.1, Digital 360, Real time & Contextual Core Banking solution") an amazing 56 seconds. The [integration of Cavai and MediaMath means such highly effective](https://www.financedigest.com/effective-integration-will-improve-mobility-in-the-tl-sector-over-the-next-five-years.html "Effective Integration Will Improve Mobility in the T&L Sector Over the Next Five Years") formats are now available to advertisers at scale.

**For more information:** hello@cavai.com

**About Cavai:**

[Cavai](https://www.cavai.com/) is the leading global conversational advertising cloud working closely with brands, publishers and agencies to enable conversational experiences through Cavai´s proprietary ad cloud technology.

Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social [buys in the same way](https://www.financedigest.com/5-top-ways-to-buy-ethereum.html "5 Top Ways to Buy Ethereum") as they would normally deliver banners and video ads. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, [Cavai supports leading global brands and publishers in conversational](https://www.financedigest.com/cavai-and-azerion-deliver-industry-first-with-conversational-in-stream-video.html "Cavai and Azerion deliver industry first with conversational in-stream video") advertising.

For more information on how to make advertising great again and be a part of [creating the future](https://www.financedigest.com/creating-a-skilled-workforce-fit-for-the-future.html "Creating a skilled workforce fit for the future") of conversational advertising, contact the Cavai team at hello@cavai.com.

www.cavai.com

**About MediaMath:**

[MediaMath](https://www.mediamath.com/) is the leading technology pioneer on a mission to make advertising better. We deliver outstanding results through powerful ad tech, [partnership and a curiosity for what’s next](https://www.financedigest.com/france-next-on-the-map-for-adtech-vendor-adnami-following-the-signing-of-new-partnerships-with-ad4good-and-tf1.html "France next on the map for adtech vendor Adnami following the signing of new partnerships with Ad4Good and TF1"). We help more than 3,500 advertisers [solve complex marketing problems](https://www.financedigest.com/british-start-up-reveals-the-secret-to-solving-the-problem-of-identity-fraud.html "British start up reveals the secret to solving the problem of identity fraud") so they can deepen their customer relationships across screens and around the world.


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