# Cavai and Azerion deliver industry first with conversational in-stream video
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-06-14
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Cavai and Azerion launch world-first format for video
Meta Description: Cavai and Azerion partner to deliver cutting-edge, interactive in-stream video format, revolutionising audience engagement and boosting brand ROI.
URL: https://financedigest.com/cavai-and-azerion-deliver-industry-first-with-conversational-in-stream-videohtml

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_Azerion and_ [_Cavai_](https://www.cavai.com/) _continue to build on their longstanding global partnership to deliver world-first format with in-stream conversational video_

**London, UK, 14th** **June 2022:** [Cavai](https://www.cavai.com/), the leading conversational advertising cloud, and [Azerion](https://www.azerion.com/), the digital entertainment and media platform, today announce the launch of conversational in-stream video; a new and creative format designed to optimise engagement via the uniquely powerful combination of moving image and personalised interaction.

Sophie Gunyon, UK Sales Director, Cavai, explains: “ _This launch provides the industry with a fresh opportunity for conversational engagement in a unique setting. We already know that in-stream video is a powerful media and one which offers a captive audience. And so, as our partnership with Azerion continues, we are delighted to deliver an industry first; one which strengthens the hand of brands, publishers and agencies seeking to adopt personalised conversational advertising within video, at a time when we’re seeing growing appetite for new solutions that deliver two-way dialogue.”_

Paul Lowrey, Director of Strategy, [Insight and Marketing](https://www.financedigest.com/heightened-interest-in-global-cuisines-to-brighten-the-expansion-prospects-of-herbs-and-spices-manufacturers-industry-predicted-to-rise-at-3-6-cagr-future-market-insights-inc.html "Heightened Interest in Global Cuisines to Brighten the Expansion Prospects of Herbs and Spices Manufacturers: Industry Predicted to Rise at 3.6% CAGR | Future Market Insights Inc. ") at Azerion UK comments: “ _As_ _a trusted partner,_ _we_ _are thrilled that Cavai continues to push the boundaries with innovative ad formats, thereby allowing us to extend our own product mix and video capabilities_. We all know the appetite for video [advertising is growing – with the IAB UK’s Digital](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising") Adspend report, conducted with PwC, showing that video is up 58%. We’re delighted to [deliver to the market an opportunity for brands](https://www.financedigest.com/ringier-advertising-partners-with-brand-metrics-to-deliver-brand-uplift-measurement-on-leading-brand-campaigns.html "Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns") to go further than standardised pre roll, and to drive engagement which goes beyond just attention.”

Tommy Torjesen, CPO and co-founder, Cavai adds: _“We have high [expectations for our latest video solution to the market](https://www.financedigest.com/global-hid-ballast-market-expected-to-decline-with-a-cagr-of-9-8-in-the-coming-decade.html "Global HID Ballast Market Expected to Decline with a CAGR of -9.8% in the Coming Decade"). A natural starting point for active interaction, short-form video is already proven to [trigger interest](https://www.financedigest.com/new-gleif-challenge-facility-extends-ability-to-trigger-updates-of-legal-entity-identifier-data-to-all-interested-parties.html "New GLEIF Challenge Facility Extends Ability to Trigger Updates of Legal Entity Identifier Data to All Interested Parties"). Now [video in-stream opens up more inventory and fresh opportunities for engagement](https://www.financedigest.com/cavai-global-leader-in-conversational-advertising-announces-innovative-launch-of-conversational-video-to-maximise-engagement-and-impact.html "Cavai, global leader in conversational Advertising, announces innovative launch of conversational video to maximise engagement and impact") in a format. This complements Cavai’s in-banner offering, enabling advertisers to fully  [harness the power](https://www.financedigest.com/trusting-your-gut-how-to-harness-the-power-of-your-business-instincts.html "Trusting your gut: how to harness the power of your business instincts") of moving images.”_

Cavai’s long-standing, global relationship with Azerion has enabled it to [launch in specific markets and enable growing numbers to benefit from its creative](https://www.financedigest.com/automated-creative-launches-in-the-us-and-canada.html "Automated Creative launches in the US and Canada") and interactive formats. Having built the world’s leading global conversational advertising cloud, designed to boost audience engagement, its clients are experiencing massively increased ROI thanks to non-interruptive [communications which enable two-way](https://www.financedigest.com/dodge-a-bullet-with-the-insurance-act-2015-act-now-to-implement-two-way-communication.html "Dodge a bullet with the Insurance Act 2015: Act now to implement two-way communication") dialogue between audiences and brands.

Meanwhile, Azerion’s local sales presence, strong network and expertise in technology, combined with its wealth of knowledge around tech and advertising, is helping Cavai to [deliver stand out campaigns and to support clients](https://www.financedigest.com/new-global-relationship-between-reckon-software-and-myfirmsapp-delivers-closer-interaction-between-accountants-and-their-clients.html "NEW GLOBAL RELATIONSHIP BETWEEN RECKON SOFTWARE AND MYFIRMSAPP DELIVERS CLOSER INTERACTION BETWEEN ACCOUNTANTS AND THEIR CLIENTS") in a local, specific and highly personal way.

In recent months, Cavai has undergone significant [international expansion](https://www.financedigest.com/managing-trade-credit-and-insurance-in-the-context-of-international-commerce-expansion.html "Managing trade credit and insurance in the context of international commerce expansion "), with its privacy-by-design conversational advertising solutions recognised by growing numbers globally. The company continues to develop next-generation, user-centric [marketing solutions](https://www.financedigest.com/quality-and-compliance-management-solution-market-to-rise-at-a-high-cagr-of-9-4.html "Quality and Compliance Management Solution Market to rise at a high CAGR of 9.4%") which enable one-to-one dialogue with consumers across a variety of formats. As marketers move away from interruptive formats, Cavai’s [clients are enabling](https://www.financedigest.com/iris-acquisition-enables-accountants-to-add-greater-value-to-their-clients.html "IRIS acquisition enables accountants to add greater value to their clients") true interactivity and bringing much-needed humanity to brand communications.

**About** [**Cavai**](https://www.cavai.com/) **:**

Cavai is the leading global conversational advertising cloud working closely with brands, publishers and agencies to enable conversational [experiences through Cavai´s proprietary ad cloud technology](https://www.financedigest.com/how-is-modern-technology-shaping-our-in-store-experience.html "How Is Modern Technology Shaping Our In Store Experience?").

Founded in 2018, Cavai helps marketers deliver conversational ad experiences in programmatic and social [buys in the same way](https://www.financedigest.com/5-top-ways-to-buy-ethereum.html "5 Top Ways to Buy Ethereum") as they would normally deliver banners and video ads. With offices across Oslo, Stockholm, Helsinki, Copenhagen, Amsterdam, Munich, Barcelona, London, New York, Seattle, Montreal and Singapore, Cavai [supports leading global brands](https://www.financedigest.com/tech-amigos-provides-unrivalled-aws-cloud-service-support-for-autorama-groups-leading-brand-vanarama-2.html "Tech Amigos provides unrivalled AWS cloud service support for Autorama Group’s leading brand, Vanarama") and publishers in conversational advertising.

For more information on how to make advertising great again and be a part of creating the future of conversational advertising, contact the Cavai team at hello@cavai.com.

www.cavai.com

**About Azerion:**

Azerion is a media, gaming and [technology company](https://www.financedigest.com/impact-com-appoints-a-raft-of-new-business-development-representatives-as-the-technology-companys-client-roster-grows-by-more-than-50.html "impact.com appoints a raft of new Business Development Representatives as the technology company’s client roster grows by more than 50%") that provides safe, reliable and valuable content and services. Its mission is to [engage users while helping advertisers and publishers connect with them in a meaningful and valuable way](https://www.financedigest.com/how-the-pandemic-has-forced-us-all-to-find-new-ways-of-engaging-with-clients.html "How the pandemic has forced us all to find new ways of engaging with clients"). Azerion is headquartered in Amsterdam with a local presence in more than 15 [European countries](https://www.financedigest.com/bnp-paribas-offers-nexo-standards-across-14-countries-to-enable-fast-interoperable-and-borderless-card-payment-acceptance-for-european-merchants.html "BNP Paribas Offers nexo standards Across 14 Countries to Enable Fast, Interoperable and Borderless Card Payment Acceptance for European Merchants"). This allows it to tailor advertising- and content solutions to every [market](https://www.financedigest.com/repository-of-analysis-and-information-for-every-facet-of-the-hydroxymethylbutyrate-hmb-supplement-market-2021-2031.html "Repository of Analysis and Information for Every Facet of the Hydroxymethylbutyrate (HMB) Supplement Market 2021 – 2031") and language while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.

**PR Contact:**

Julia Linehan

[Cavai PR Director](https://www.financedigest.com/cavai-appoints-jonathan-pacey-as-commercial-director-apac.html "Cavai appoints Jonathan Pacey as Commercial Director, APAC")

Julia@thedigitalvoice.co.uk

**This is a Sponsored Feature.**


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