# Cannes Lions Backdrop ForGabbcon’s Straight Talk On Privacy As A Human Right, Transparency And Blockchain Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-05-18 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: GABBCON Panel: MAD Network Blockchain Protocol & Meta Description: Join GABBCON, MAD Network, and Omnicom Media Group at Cannes Lions to explore how blockchain and AI can revolutionize advertising for privacy and profitability. URL: https://financedigest.com/cannes-lions-backdrop-forgabbcons-straight-talk-on-privacy-as-a-human-right-transparency-and-blockchainhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd180518-5-1736842719335-compressed.jpg) _GABBCON Hosts Session to Discuss MAD Network’s New Open-Source Blockchain Protocol; Omnicom Media Group to Examine Impact of Blockchain on Fraud and Brand Safety; Grammy Nominated Artist AKON to Offer Case Study on Blockchain for Social Good_ In the wake of the recent Facebook/Cambridge Analytica scandal and implementation of the EU’s General Data Protection Regulation (GDPR), [GABBCON](https://gabbcon.com/#about), Global Audience Based Buying Conference & Consultancy, joins MAD Network and Omnicom Media Group on Cannes Lions’ main Innovation Stage to explore how blockchain technology in conjunction with AI can create a new paradigm where privacy and profitability can coexist. The blockchain revolution and the announcement of MAD Network’s new open-source blockchain protocol for digital advertising will be the highlight of a series of Cannes Lions conversations hosted by GABBCON from June 18-22 on the Princess AVK, also known as the “Audience-Based Buying & Blockchain Yacht”. The yacht will be docked in Berth N27 behind the Palais in the Old Port (Le Vieux Port de Cannes, Jetee Albert Edouard, Berth N27). Members of the press are required to RSVP to confirm attendance to the hosted events. “The turmoil surrounding Cambridge Analytica and Facebook and the new GDPR privacy legislation being released later this month in the EU is the beginning of a tectonic shift in the ways we [must think](https://www.financedigest.com/three-must-do-think-about-before-opening-a-company-in-hong-kong.html "Three Must-Do Think about Before Opening a Company in Hong Kong") about and address consumer privacy,” stated Gabe Greenberg, GABBCON’s CEO and Founder. “The current advertising ecosystem relies on a protocol that fails consumers in the [way data](https://www.financedigest.com/four-ways-data-and-ai-can-transform-financial-services.html "Four ways data and AI can transform Financial Services") is managed and used; and has failed brands, agencies and publishers who see diminishing amounts of media dollars actually spent on media. DSP’s, publishers, consumers, brands and agencies will all benefit from the new [open source](https://www.financedigest.com/why-should-investors-be-paying-more-attention-to-open-source-software.html "Why should investors be paying more attention to open source software?") MAD Protocol. We look forward to [announcing the MAD Protocol on the Cannes Lions stage where we will discuss how we can improve brand safety and better control data](https://www.financedigest.com/optable-announces-new-data-clean-room-capabilities.html "Optable Announces New Data Clean Room Capabilities") leakage, giving the consumer more control of their own data.” The ideology behind the MAD Network Protocol will be showcased during **_The Death of OpenRTB: Blockchain Beyond the Hype,”_** panel hosted and moderated by GABBCON’s Greenberg at the Palais [Innovation stage](https://www.financedigest.com/the-fruit-puree-market-to-stage-innovation-based-eagle-eye-view.html "The Fruit Puree Market To Stage Innovation-Based Eagle-Eye View") from 10:00 – 10:45am on Tuesday, June 19, 2018. The panel will feature: - Adam Helfgott, MAD [Network CEO](https://www.financedigest.com/a-network-of-networks-will-ceos-be-replaced-by-ai-in-the-next-10-years.html "A Network of Networks: Will CEOs be Replaced by AI in the Next 10 Years?") - Barry Cupples, Global CEO Investment, Omnicom [Media Group](https://www.financedigest.com/havas-media-group-partners-with-lumen-research-to-measure-and-optimise-attention-at-global-scale.html "Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale") - Jeff Ratner, [Chief Media Officer](https://www.financedigest.com/future-market-insights-appoints-aditi-basu-as-chief-marketing-officer.html "Future Market Insights Appoints Aditi Basu as Chief Marketing Officer"), iCrossing, a Division of Hearst Mad Network is creating the first blockchain protocol and ecosystem dedicated to advertising. The MAD Protocol is a new foundation for creating a trusted pipeline for collaboration across the ad tech [value chain](https://www.financedigest.com/gonorrhea-therapeutics-market-value-share-supply-demand-share-and-value-chain-2021-2031.html "Gonorrhea Therapeutics Market Value Share, Supply Demand, share and Value Chain 2021-2031"). By pairing the core tenets of blockchain and cryptography with machine learning and AI, the system delivers privacy-by-design. Regulatory compliance becomes a by-product of this new system, delivering the privacy [consumers and regulators are starting to demand](https://www.financedigest.com/global-emi-shielding-market-significantly-hit-by-lack-of-consumer-demand-scenario-post-covid-19-crisis-likely-to-remain-gloom.html "Global EMI Shielding Market Significantly Hit By Lack Of Consumer Demand; Scenario Post Covid-19 Crisis Likely To Remain Gloom") around the world. “MAD Network is focused on solutions,” [says CEO](https://www.financedigest.com/chevron-considering-rail-transport-for-kazakhstan-oil-ceo-says.html "Chevron considering rail transport for Kazakhstan oil, CEO says") Adam Helfgott.  “Instead of trying to capitalize on ‘blockchain’ as a marketing feature, we are [focused on future](https://www.financedigest.com/organic-fertilizer-market-where-should-participant-focus-to-gain-maximum-roi-exclusive-report-by-future-market-insights.html "Organic Fertilizer Market | Where Should Participant Focus To Gain Maximum ROI | Exclusive Report By Future Market Insights") thinking. That’s why we decided to reimagine and reestablish the entire ecosystem from the ground up and develop a new model that uses blockchain to [secure a verified communications channel between a brand and a consumer](https://www.financedigest.com/as-consumer-spending-increases-convenience-and-security-have-never-been-more-important.html "As consumer spending increases, convenience and security have never been more important") through a media placement.” GABBCON will also host “ **Branding** **Africa** **: Blockchain, Entrepreneurship and Empowering the Future**,” featuring a conversation with Grammy-nominated, producer, and entrepreneur, AKON. This session will be held on Monday, June 18, 2018 from 3:30 – 4:15pm at the Palais Interactive Main Stage.  The discussion will [focus on using blockchain to create economic inclusion and innovative opportunities](https://www.financedigest.com/maximising-the-opportunities-available-from-marketing-technology-and-innovation-focused-thinking.html "Maximising the opportunities available from marketing technology and innovation focused thinking") for brands to engage and empower Africa’s swiftly growing youth population. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---