# California Attractions Smart Entrepreneurs Use to Attract Business Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2021-06-08 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Top California Family Destinations: Iconic Sites to Explore Meta Description: Explore iconic sites like Lake Tahoe, Sequoia & Kings Canyon National Parks, and Universal Studios Hollywood. Let's plan your next adventure! URL: https://financedigest.com/california-attractions-smart-entrepreneurs-use-to-attract-businesshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/california-attractions-smart-1736838291094-compressed.jpg) Disneyland, located in Anaheim, is undoubtedly California’s premier family destination. The massive amusement park is home to an assortment of rides, games, shows, entertainment, restaurants and hotels. The combination of theme rides and recreated worlds are not the only attraction local businesses can use to their advantage. From Lake Tahoe to Sequoia and [Kings Canyon National Parks and the Golden Gate Bridge California is host to some of the top-rated tourist](https://www.financedigest.com/tourists-to-get-chance-to-walk-in-king-charles-coronation-footsteps.html "Tourists to get chance to walk in King Charles’ coronation footsteps") destinations in the country. Let’s take a look at some of these iconic sites. ![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/dghtr-1736838291026-compressed.jpg) ### Lake Tahoe This gem high in the Sierra Nevada mountain range is a popular year-round vacation destination. The blue lake with its inviting turquoise waters and spectacular mountains is a summer playground for boaters, beach goers, campers and nature lovers. Even though [recent earthquakes](https://www.nytimes.com/2021/05/28/us/lake-tahoe-earthquake.html) shook Lake Tahoe, Reno and Carson City on Friday, 28 May, the lake remains a popular family destination with stunning beaches and shallow coves. D.H. Bliss State Park and [Kings](https://www.financedigest.com/king-charles-hosts-first-state-visit-for-s-africas-ramaphosa.html "King Charles hosts first state visit for S.Africa’s Ramaphosa") Beach State Recreation Area are popular destinations around Lake Tahoe. ### Sequoia and Kings Canyon National Parks This top bucket-list destination is home to the largest trees on earth. Some of the sequoias here are more than 3 millennia old! These adjacent parks cover an area that features majestic granite peaks, beautiful lakes, playful rivers, forests and deep gorges. Both parks are home to the giant trees, but the Sequoia National Park is arguably the best [place to visit](https://www.financedigest.com/the-safest-places-to-visit-in-mexico.html "The Safest Places to Visit in Mexico") these ancient life forms. Easy walking trails [provide access](https://www.financedigest.com/patsnap-partners-with-wipo-to-provide-developing-countries-with-access-to-rd-analytics.html "PatSnap partners with WIPO to provide developing countries with access to R&D analytics") to major sites. Campgrounds are well positioned for views of the trees and other attractions like Moro Rock and the giant sequoia known as General Sherman Tree. ### Universal Studios Hollywood For entertainment lovers this amusement [park and movie studio will delight visitors with rides and sets](https://www.financedigest.com/portugal-set-to-start-up-europes-largest-floating-solar-park.html "Portugal set to start up Europe’s largest floating solar park") based on famous movies, realistic simulator rides and roller coasters. Studio tours will take visitors through The Wizarding World of [Harry Potter](https://www.financedigest.com/youre-a-woman-harry-brits-back-game-of-thrones-maisie-williams-to-play-potter.html "You’re a woman, Harry! Brits back Game of Thrones’ Maisie Williams to play Potter"), Jurassic World, Despicable Me Minion Charge and much more. The Walking Dead Attraction is a solid favorite [among horror fans](https://www.financedigest.com/premium-bicycles-win-new-fans-among-chinas-city-folk.html "Premium bicycles win new fans among China’s city folk"). The savvy [California incorporation](https://startupsavant.com/how-to-form-an-llc-in-california) agents can make use of destination marketing to attract potential and future clients through: ### Work With Influencers Many modern internet users have [developed a distrust when it comes to direct advertising and overt marketing](https://www.financedigest.com/concrete-placing-booms-market-notable-developments-geographical-outlook.html "Concrete Placing Booms Market: Notable Developments & Geographical Outlook") methods. However, many of these people can be reached through influencers. Their followers tend to be loyal and tend to trust the influencer’s opinions more readily. By partnering with influencers, the entrepreneur can promote their [business across](https://www.financedigest.com/fintechs-support-of-ukraines-digital-businesses-can-be-used-as-blueprint-across-the-world.html "Fintech’s support of Ukraine’s digital businesses can be used as blueprint across the world") different platforms, especially to niche audiences. A shockingly high number of marketers, almost 92%, believes influencer marketing to be an [effective form of marketing](https://www.financedigest.com/how-businesses-can-effectively-pivot-marketing-game-plans-for-christmas-2020.html "How businesses can effectively pivot marketing game plans for Christmas 2020") according to the Influencer Marketing Hub, 2018. The reason behind this? Influencers are able to generate higher user engagement than [content published by brands](https://www.financedigest.com/sdl-and-divvyhq-collaborate-to-simplify-content-planning-translation-and-delivery-for-global-brands.html "SDL and DivvyHQ Collaborate to Simplify Content Planning, Translation and Delivery for Global Brands"). The average engagement rate with influencers is estimated to be at 5.7%, now this may seem like a low number, but this is nearly twice the engagement rate branded content receives on [social media](https://www.financedigest.com/why-social-media-should-be-your-business-top-priority-in-2018.html "Why Social Media Should be Your Business’ Top Priority in 2018."). ### Online Advertising Strategies [Online advertising](https://www.financedigest.com/personification-the-new-frontier-of-online-advertising-2.html "Personification, the new frontier of online advertising") should be informed by the data gathered through market research. Using this information [search advertising](https://www.financedigest.com/paid-search-advertising-how-to-identify-wasted-spending.html "Paid search advertising: how to identify wasted spending") can be targeted to specific regions. Re-marketing can be a useful tool to reach out to people who have previously engaged with your brand. This places the entrepreneur in a [position to remind the audience of your brand](https://www.financedigest.com/how-a-british-brand-catered-to-hnwis-can-maintain-its-position-within-the-global-luxury-sphere-and-even-grow-in-these-current-circumstances.html "How a British brand catered to HNWIs can maintain its position within the global luxury sphere, and even grow, in these current circumstances") and local attractions. ### Video and VR marketing [Video and virtual reality marketing can go a long way](https://www.financedigest.com/6-ways-how-to-create-great-tiktok-videos-for-your-business.html "6 Ways How to Create Great TikTok Videos For Your Business") towards using a local attraction in marketing efforts. Video content can be easily shared across [social platforms](https://www.financedigest.com/twitter-social-platforms-could-see-spike-in-election-misinformation.html "Twitter, social platforms could see spike in election misinformation") and is readily consumed. Virtual [reality marketing](https://www.financedigest.com/telecom-api-market-api-set-to-redefine-telecom-sector-as-telecom-2-0-gets-closer-to-reality.html "Telecom API Market – API Set to Redefine Telecom Sector as Telecom 2.0 Gets Closer to Reality") goes one step further. Users can enjoy an immersive [experience by connecting directly with a service](https://www.financedigest.com/lockdown-unlocked-testimonials-of-hospitality-businesses-reinventing-the-service-experience.html "Lockdown Unlocked: Testimonials of hospitality businesses reinventing the service experience"), product or location. This immersive experience can entail anything from flying a small plane to trying out hotel rooms. The countless [ways in which VR marketing](https://www.financedigest.com/9-ways-to-present-your-business-marketing-pitch.html "9 Ways to Present your Business Marketing Pitch") can give your audience an enjoyable experience will certainly help to differentiate you from your competitors. Generally VR marketing is used in the form of [virtual tours of local hotels, virtual travel](https://www.financedigest.com/virtual-cards-in-the-travel-industry.html "Virtual cards in the travel industry") experiences of entertainment venues or 360 degree tours of attractions – all of which are in abundance in California. ### The Takeaway There are numerous destinations and [attractions in California which lures tourists and holiday-goers year](https://www.financedigest.com/london-ranked-as-europes-most-attractive-city-for-businesses-and-employees-for-second-year-running.html "London ranked as Europe’s most attractive city for businesses and employees for second year running") round. By making use of modern marketing techniques such as virtual reality and influencer marketing, [businesses can tap into and make the most of local attractions while building brand trust at the same time](https://www.financedigest.com/why-the-new-year-is-the-best-time-to-start-your-dream-tech-business.html "Why the New Year is the best time to start your dream tech business"). **Produced in Association With** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---