# Building a Fast-Growing Start-Up as a Female Founder  
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-05-09
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Breaking the Glass Ceiling: Rise of Women Entrepreneurs in
Meta Description: Discover how Cherie Kloss transformed healthcare staffing with SnapNurse, providing a tech-enabled platform that has revolutionised the industry and empowered women entrepreneurs.
URL: https://financedigest.com/building-a-fast-growing-start-up-as-a-female-founderhtml

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_By_ **_Cherie Kloss,_** _founder and chief executive officer for SnapMedTech_

For a long time, entrepreneurship has been male-dominated, with [a glass ceiling difficult to break](https://www.forbes.com/sites/forbesbusinesscouncil/2021/09/21/overcoming-some-of-the-barriers-to-women-entrepreneurship/?sh=77c4dd7b2780). However, women have been finally receiving well-deserved recognition for their entrepreneurial skills evident by the rise of women-owned businesses nearing [13 million in](https://s1.q4cdn.com/692158879/files/doc_library/file/2019-state-of-women-owned-businesses-report.pdf) the last year. At the highest corporate levels, 2022 has so far seen the [highest number of CEOs at Fortune 500 companies at 74](https://www.statista.com/chart/13995/female-ceos-in-fortune-500-companies/), up from 41 in June 2021. Although this is progress, it is still far from achieving full equality and equity for women in business.

With the emergence of smart technology, women have been jumping at the opportunity to [build innovative startups](https://pipeline.zoominfo.com/marketing/female-owned-tech-companies) which offer solutions poised to succeed in the marketplace. In 2017, a former anesthetist, Cherie Kloss, saw an opportunity to continue to chip away at the entrepreneurial glass ceiling with the idea of completely revolutionizing the way healthcare staffing works with a tech-enabled healthcare staffing platform.

The healthcare [industry has been at the center of the national conversation](https://www.financedigest.com/cavai-and-azerion-deliver-industry-first-with-conversational-in-stream-video.html "Cavai and Azerion deliver industry first with conversational in-stream video") due to the pandemics’ disastrous effects and the toll it’s taken on healthcare personnel leading to crippling staffing shortages. As a result, the healthcare [industry had to reconsider and pivot its staffing practices for more efficient methods to ensure nurses were present where they were needed](https://www.financedigest.com/scams-have-eroded-digital-trust-banks-need-to-do-more-to-combat-the-industrial-scale-of-scams-in-the-uk.html "Scams have eroded Digital Trust – Banks need to do more to combat the industrial scale of scams in the UK.") most. In 2017, Kloss saw the opportunity to modernize staffing practices and launched SnapNurse, a tech-enabled platform that pairs nurses with healthcare facilities, supporting her vision for more [efficient and effective process](https://www.financedigest.com/1-easy-tip-to-make-a-key-e-commerce-process-more-efficient.html "1 easy tip to make a key e-commerce process more efficient") to staff nurses and allied healthcare professionals.

With direct experience with the tedious, manual and paper-based staffing system, Kloss knew there was an opportunity to dramatically [cut down the traditional staffing model](https://www.financedigest.com/tesla-cuts-u-s-model-s-and-model-x-prices-between-4-and-9.html "Tesla cuts U.S. Model S and Model X prices between 4% and 9%") of up to a 14-day hiring period. She looked to tech giants like Uber and built SnapNurse, which gives nurses the flexibility to choose the length and location of their assignments, helping avoid burnout.

SnapNurse quickly became the [leading healthcare](https://www.financedigest.com/healthcare-information-systems-market-2021-global-leading-companies-analysis-revenue-trends-and-forecasts-2027.html "Healthcare Information Systems Market 2021 Global Leading Companies Analysis, Revenue, Trends and Forecasts 2027") digital staffing platform in the country, not just in nursing but for all healthcare providers. With a network of over 250,000 nurses, SnapNurse deploys [staff in less than 48 hours and has a 100% fill rate](https://www.financedigest.com/virgin-australia-says-high-staff-illness-rates-hampering-capacity-lifting-fares.html "Virgin Australia says high staff illness rates hampering capacity, lifting fares"). Its [innovative model](https://www.financedigest.com/future-cheque-clearing-model-places-emphasis-on-speed-and-innovation.html "FUTURE CHEQUE CLEARING MODEL PLACES EMPHASIS ON SPEED AND INNOVATION") led to SnapNurse’s explosive growth. From Q1 2020 to Q1 2021, the company held a [growth rate](https://www.financedigest.com/microbial-rennet-market-overview-2022-2029-top-manufacturers-cagr-value-future-scope-revenue-growth-rate-and-forecast.html "Microbial Rennet Market Overview 2022-2029 (Top Manufacturers, CAGR Value, Future Scope, Revenue, Growth Rate and Forecast)") of 40,000%, one of the fastest growth rates of any company in any industry in recorded history.

Amidst SnapNurse’s tremendous growth and success, Kloss shares her insights with women [entrepreneurs so they too can achieve success:](https://www.financedigest.com/hiring-smart-is-the-key-to-success-for-entrepreneurs-heres-how-you-do-it.html "“Hiring Smart” is the key to success for entrepreneurs. Here’s how you do it.")

**Pick your team wisely** When you are founding a company, you must surround yourself with a smart and agile team. Your team must be able to strengthen your vision and bring forth [effective and efficient ideas to propel your company](https://www.financedigest.com/how-can-financial-services-companies-compete-more-effectively-in-times-of-uncertainty.html "How can Financial Services Companies compete more effectively in times of uncertainty?") forward. Without the right team, you won’t go far.

**Be Ready to [Work Hard](https://www.financedigest.com/uk-pm-sunaks-office-says-the-hard-work-begins-now35794.html "UK PM Sunak’s office says ‘the hard work begins now’")** If you have an [entrepreneurial spirit](https://www.financedigest.com/entrepreneurial-spirit-turn-your-hobby-into-a-lucrative-career.html "Entrepreneurial Spirit – Turn your Hobby into a Lucrative Career"), chances are you already have incredible ambition and drive. However, do not underestimate the amount of [work and hours it takes to build](https://www.financedigest.com/7-tips-for-building-a-positive-remote-work-culture.html "7 tips for building a positive remote work culture") your vision from the ground up. From investor relations to product development and managing teams, be ready to [work long hours](https://www.financedigest.com/madrid-street-sweepers-death-prompts-curbs-on-heatwave-working-hours.html "Madrid street-sweeper’s death prompts curbs on heatwave working hours") and know sacrifices will be made. So, though you may part [ways with your favorite hobbies while you’re in the thick of funding](https://www.financedigest.com/6-ways-to-fund-university.html "6 Ways to Fund University") your venture, know it will be worth it in the long run.

On the same note, you also [need to take time](https://www.financedigest.com/lending-is-behind-the-times-the-need-to-modernise.html "Lending is behind the times – the need to modernise") away and not feel guilty about it. There [must be a balance](https://www.financedigest.com/theres-a-fine-line-between-relinquishing-control-and-accountability-financial-institutions-must-balance-both-to-successfully-cloudify-operations-and-meet-customer-expectations.html "There’s a fine line between relinquishing control and accountability. Financial institutions must balance both to successfully cloudify operations and meet customer expectations") between work, your interests, and your family; otherwise you’ll inevitably suffer from burnout. Though that balance may be hard to find as you start your business, the more you grow, the more you need to let go and delegate to your team. This will allow you to focus on more strategic objectives, [continue business growth](https://www.financedigest.com/swedish-match-continues-to-see-strong-smoke-free-sales-growth.html "Swedish Match continues to see strong smoke-free sales growth") and also have a life.

**Make Your Voice Heard**

Unfortunately, [women in business](https://www.financedigest.com/overcoming-challenges-faced-by-women-in-business.html "Overcoming challenges faced by women in business") are often overlooked. As [women entrepreneurs](https://www.financedigest.com/the-investment-gap-for-women-entrepreneurs.html "The Investment Gap for Women Entrepreneurs"), we must make sure our voice is heard loud and clear in every room. We can do this by presenting ourselves and our expertise with confidence, without worrying whether we are liked by every person in the room. Don’t silence yourself. Follow your instinct, [share your thoughts and offer](https://www.financedigest.com/twitter-shares-cruise-towards-musks-offer-price-as-deal-deadline-looms.html "Twitter shares cruise towards Musk’s offer price as deal deadline looms") a strategic approach to every situation.

**Dive In and Learn More**

It’s never too late to learn something new and the resources are out there – often for free. When you don’t know something or could use more training, find a way to learn it. In our modern age, you can find the answer, how-tos and online classes on almost any subject, from coding to [digital advertising](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising"). [Set aside time](https://www.financedigest.com/oneweb-eutelsat-set-for-secondary-london-listing-the-times.html "OneWeb-Eutelsat set for secondary London listing – The Times") to learn about every aspect of your business every day. As a result, you’ll become a stronger [leader for business](https://www.financedigest.com/how-leaders-can-develop-their-business-intuition.html "How Leaders Can Develop Their Business Intuition").

**_About Author_** _:_

_Founder and CEO Cherie Kloss is founder and [chief executive officer](https://www.financedigest.com/tips-for-choosing-the-right-chief-finance-officer-for-your-business.html "Tips for Choosing the Right Chief Finance Officer for Your Business") for SnapMedTech, the parent company for SnapNurse and its technology brands InstaStaff and Paymint.With more than 20 [years of experience](https://www.financedigest.com/2021-the-year-of-buyer-experience.html "2021: The year of buyer experience") in the healthcare industry, Cherie guides the SnapMedTech family, building technologies and service businesses around the automation of booking, credentialing, and payment processes crucial to healthcare staffing.She also has a history of creating and executive producing major cable television series on History Channel, Discovery Channel, Syfy, A&E, TLC, TLC International. Prior to becoming an entrepreneur, Cherie served for more than 18 years as an anesthetist at hospitals throughout Atlanta. She holds a BS in biology and premed from Westmont College and a master’s degree from Emory University School of Medicine._


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