# Britain&#8217;s Next sees lower clothing inflation, shares dip on cautious outlook
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-03-29
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Next Reports Better-Than-Expected Profit; Shares Fall 6%
Meta Description: British retailer Next sees rise in profit but cautious on reduced profit forecast due to higher spending on wages, energy, and technology.
URL: https://financedigest.com/britains-next-sees-lower-clothing-inflation-shares-dip-on-cautious-outlookhtml

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By James Davey

LONDON (Reuters) -British fashion retailer Next reported a better-than-expected 5.7% rise in annual profit on Wednesday and said it would not need to increase prices by as much as previously thought.

However, it still expects higher spending on wages, energy and technology to reduce its profit this year, and the retailer’s shares were down 6% in morning trading after it retained its cautious outlook.

Next, which trades from about 500 stores and online and is often considered a good barometer of how British consumers are faring, said inflationary pressures were [expected to ease as freight costs drop](https://www.financedigest.com/dollar-drops-as-inflation-cools-more-than-expected.html "Dollar drops as inflation cools more than expected") and the cost of goods improves.

The [company has shown more resilience than most to the cost-of living crisis in Britain](https://www.financedigest.com/britain-toughens-up-diversity-targets-for-uk-companies.html "Britain toughens up diversity targets for UK companies") and is considered by analysts to be one of the best run retailers in the country. Its shares had been up 16% this year prior to Wednesday’s update.

It now expects 7% like-for-like [price inflation](https://www.financedigest.com/euro-zone-inflation-eases-in-feb-but-core-prices-pick-up.html "Euro zone inflation eases in Feb but core prices pick up") in the spring-summer season and 3% in autumn-winter – down from its previous forecast of 8% and 6%, respectively.

That reflected a significant drop in container freight [costs and improving factory gate prices – the price at which it purchases goods – due to increased factory capacity and efforts to move production to lower](https://www.financedigest.com/bmw-bets-on-design-and-recycling-not-mining-to-lower-battery-costs.html "BMW bets on design and recycling, not mining, to lower battery costs") priced sources of supply.

We still anticipate we’ll be moving production out of China and into other regions like Bangladesh, India, [South East](https://www.financedigest.com/pimp-my-ride-south-east-drivers-most-likely-to-modify-their-cars.html "Pimp my ride! South East drivers most likely to modify their cars") Asia,” CEO Simon Wolfson told Reuters.

But if I look at the things that are moving the dial, it’s more within those territories, finding new [sources of supply](https://www.financedigest.com/exclusive-kazakh-mcdonalds-shut-outlets-temporarily-after-halting-supplies-from-russia-sources.html "Exclusive-Kazakh McDonald’s shut outlets temporarily after halting supplies from Russia – sources") rather than moving countries.

[FALLING INFLATION](https://www.financedigest.com/boes-mann-falling-headline-inflation-high-core-make-policy-difficult.html "BoE’s Mann: Falling headline inflation, high core, make policy difficult")

Next’s improved [price outlook fits with a Bank of England forecast for inflation to fall](https://www.financedigest.com/buy-off-plan-to-beat-stalling-house-prices-and-falling-rental-yields-says-jean-liggett.html "“Buy off-plan to beat stalling house prices and falling rental yields” says Jean Liggett ") from its 10.4% annual rate in February to below 4% by the end of 2023.

Next made a pretax profit of 870.4 million pounds ($1.07 billion) in the [year](https://www.financedigest.com/commonenergy-mistakes-costing-homeowners-hundreds-of-pounds-each-year.html "Commonenergy mistakes costing homeowners hundreds of pounds each year") to January 2023, up from 823.1 million pounds the year before and above its 860 million pound guidance.

Sales of items sold at full price rose 6.9% in 2022-23, with total sales up 8.4% to 5.15 [billion pounds](https://www.financedigest.com/shell-to-evaluate-25-billion-pound-british-investments-after-windfall-tax.html "Shell to ‘evaluate’ 25 billion pound British investments after windfall tax").

For 2023-24, Next kept its forecast for a 1.5% decline in full-price sales and profit of 795 [million pounds](https://www.financedigest.com/britain-announces-205-million-pound-auction-for-renewable-power-projects.html "Britain announces 205 million pound auction for renewable power projects").

It expects its sales performance in the first half of the [year to be weaker than in the second](https://www.financedigest.com/ericssons-board-rebuked-by-shareholders-at-agm-for-second-year-in-a-row.html "Ericsson’s board rebuked by shareholders at AGM for second year in a row") half.

In the first [half last year](https://www.financedigest.com/an-apple-a-year-half-of-iphone-users-will-upgrade-to-the-iphone-7.html "AN APPLE A YEAR: HALF OF IPHONE USERS WILL UPGRADE TO THE IPHONE 7"), unusually warm summer weather coincided with the release of pent-up demand for events after the pandemic.

In the first eight weeks of its new [financial year](https://www.financedigest.com/what-financial-institutions-will-be-like-in-10-years.html "What Financial Institutions Will Be Like In 10 Years"), full-price sales were down 2.0%, in line with its expectations.

Wolfson said he did not think the downturn in the UK [economy would be long lasting and anticipated](https://www.financedigest.com/decentraland-announces-anticipated-token-sale-for-massive-virtual-reality-economy.html "Decentraland Announces Anticipated Token Sale for Massive Virtual Reality Economy") a strong recovery in 2024.

(Reporting by James Davey; Editing by Kate Holton and Tomasz Janowski)


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