# Britain’s JD Sports extends Nike ties with partnership deal Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-09-30 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: JD Sports Fashion partners with Nike for exclusive member Meta Description: JD Sports customers in the UK can now access Nike member-only products, like the Nike Blazer Pro trainers, through the Connected Partnership loyalty programme. URL: https://financedigest.com/britains-jd-sports-extends-nike-ties-with-partnership-dealhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/2022-09-30t051058z1lynxmpei8t06frtroptp4jd-sports-nike-1736815119096-compressed.jpg) LONDON (Reuters) – Britain’s biggest sportswear retailer JD Sports Fashion has extended its links with Nike Inc with a deal that gives its customers access to more of the U.S. brand’s footwear and apparel. The retailer said on Friday it would be Nike’s first European [retail partner](https://www.financedigest.com/route-genie-partners-withnorsk-global-to-provide-retailers-with-increased-international-carriage-choice.html "Route Genie Partners WithNorsk Global To Provide Retailers With Increased International Carriage Choice") for its Connected Partnership loyalty programme, giving JD customers, starting in the United Kingdom, access to select Nike member-only products, such as the Nike Blazer Pro trainers. In [terms of partners that Nike are working](https://www.financedigest.com/apples-australian-workers-go-on-christmas-strike-demanding-better-wages-work-terms.html "Apple’s Australian workers go on Christmas strike demanding better wages, work terms") with, they’re working with less but more important partners and we intend to be one of those landmark partners,” Sherilyn Paterson, JD Sports’ group merchandising director, said. JD Sports customers [need to link their JD and Nike membership accounts](https://www.financedigest.com/5-countries-you-need-to-have-an-offshore-account-in.html "5 Countries You Need To Have An Offshore Account In") through the JD mobile app. By [linking the accounts](https://www.financedigest.com/digitised-prize-linked-savings-accounts-how-it-can-encourage-better-financial-habits.html "Digitised prize-linked savings accounts: How it can encourage better financial habits"), they unlock priority access to select Nike member-exclusive products, experiences and offers. Nike launched the partnership programme in the United States in [November last year](https://www.financedigest.com/spains-november-retail-sales-fall-0-6-on-year.html "Spain’s November retail sales fall 0.6% on year") with Dick’s Sporting Goods Inc. JD trades from 3,400 stores across 35 territories, including the United Kingdom, Europe, North America and [Asia Pacific](https://www.financedigest.com/britains-superdry-sells-asia-pacific-ip-for-50-million.html "Britain’s Superdry sells Asia Pacific IP for million"). Last week, JD reported an 18% fall in first-half profit and struck a [cautious tone on the outlook](https://www.financedigest.com/recruiter-hays-boosted-by-record-net-fees-but-cautious-on-outlook.html "Recruiter Hays boosted by record net fees, but cautious on outlook") amid concerns inflation could push up costs and as strikes at ports add to supply chain challenges. Its shares have [fallen 54% this year](https://www.financedigest.com/twenty-years-cash-isas-uk-fallen-short-expectations-alternatives.html "Twenty years on, cash ISAs in the UK have fallen short of expectations: what are the alternatives?"). On Thursday, Nike reported a decline in its quarterly profit, hurt by higher costs and a [stronger dollar](https://www.financedigest.com/oil-slumps-on-economic-data-stronger-u-s-dollar.html "Oil slumps on economic data, stronger U.S. dollar"). (Reporting by James Davey; Editing by Lisa Shumaker) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---