# Brand Strategy Tactics for an Online Learning Platform
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-07-09
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: The Importance of Branding in Online Learning Platforms
Meta Description: Discover why branding matters in the world of online education, and how Learned.Live is revolutionising the e-learning experience for students and teachers
URL: https://financedigest.com/brand-strategy-tactics-for-an-online-learning-platformhtml

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By: **Johnathan Reynolds,** CEO of Learned.Live, the UK’s first live and interactive e-learning platform.

There is no doubt about it, the [world has changed](https://www.financedigest.com/deloitte-research-reveals-inaction-on-climate-change-could-cost-the-worlds-economy-us178-trillion-by-2070.html "Deloitte research reveals inaction on climate change could cost the world’s economy US8 trillion by 2070") since the beginning of 2020, and in particular the world of online learning. Yet the arrival of Covid-19 and the subsequent lockdowns that [followed dramatically changed the way consumers perceived brands](https://www.financedigest.com/10-million-to-be-whipped-into-ice-cream-brand-four-winters-following-acquisition.html " Million To Be Whipped Into Ice Cream Brand Four Winters Following Acquisition "). On an online learning platform, students look for authenticity, transparency and trust. The demand for social interaction, and legitimacy within the e-learning space means that forward thinking organisations like [Learned.Live](https://learned.live/) need to work harder to maintain their relationships with both teachers and students. CEO Johnathan Reynolds (pictured) from [Learned.Live](https://learned.live/) gives us the full run down on why branding is so vital in 2021 and beyond, how it has defined the business of online education and how you can implement the magic of a strong brand in your own industry.

**Why branding matters**

Perhaps we should talk a little about why branding matters. Years ago, a little like PR, branding was thought to be one of those elements of business which was the property of luxury names. Where [branding might be a heavyweight part of business in sportswear](https://www.financedigest.com/best-sportswear-brands.html "Best sportswear brands"), for example, the average SME probably didn’t really need to worry about it. Yet in today’s market, branding for your business means so much more than just how you look on and off the screen. At [Learned.Live](https://learned.live/), the way our audience perceives us and thinks about us is vital.

From the comfort of their own homes, students can access the welcoming [Learned.Live](https://learned.live/) platform and be personally tutored by experts in real time on a wide range of subjects from scuba diving to creative writing.

Yet I knew that the [Learned.Live](https://learned.live/) needed to be so much more than just another e-learning experience. Family is everything to me in my own life, and having my partner and co-founder, Sophia, by my side both personally and professionally, meant that I wanted to bring that element of togetherness to [Learned.Live](https://learned.live/) and that has to be the stand out factor for our brand; togetherness, tribe, the personal experience. We know that people gravitate towards people. In fact, according to Learning News, one of the pitfalls for the online learning industry is the fact that some platforms don’t have peer to peer interaction available for their students. So, we set about changing that. In the world of online learning, [building a strong](https://www.financedigest.com/build-a-strong-remote-team-with-these-5-steps.html "Build A Strong Remote Team With These 5 Steps") persona so that teachers will come to teach their expertise on your platform is as essential as the time you are asking students to give up to join a live class.  You want your teachers and students to believe in you. They have to trust that persona.

I have never been in doubt that the online learning [world was set](https://www.financedigest.com/uks-most-liveable-city-manchester-sets-its-sights-on-the-world-from-tourists-to-property-investors.html "UK’s most liveable city, Manchester sets its sights on the world, from tourists to property investors") for massive growth, even before the pandemic. [According to a research report by Global](https://www.financedigest.com/september-tropical-cyclones-cost-global-economy-more-than-4bn-according-to-aon-catastrophe-report.html "September tropical cyclones cost global economy more than bn, according to Aon catastrophe report") Market Insights, the eLearning market, just in size, is set to exceed 375 billion U.S dollars by 2026. This means that with the introduction of AI and mobile accessibility, anyone can be anywhere in the world and access a live, [online class](https://www.financedigest.com/developing-your-career-with-online-classes.html "Developing Your Career With Online Classes") in any subject. The online [education world](https://www.financedigest.com/world-tourism-organization-unwto-and-sommet-education-launch-hospitality-challenge-pitch.html "World Tourism Organization (UNWTO) and Sommet Education launch Hospitality Challenge Pitch") has been revolutionary in that respect.

I had spent years making thousands of audiences worldwide smile, laugh, and gasp in amazement at the magic and bubbleology shows I developed myself, alongside the dozens of jugglers, dancers and entertainers who joined the performing artists’ agency I founded 20 years before I started [Learned.Live.](https://learned.live/) For me, I had become my own brand, so when we started the online learning platform, I knew exactly how the persona of the platform had to appear. I have always enjoyed working in the entertainment industry and knew that [Learned.Live](https://learned.live/) needed to be an extension of that.

As more and more people turn to online training to develop their future prospects, the world of virtual, live classes has opened up the [playing field](https://www.financedigest.com/using-agility-to-resist-economic-instability-and-level-the-playing-field.html "Using agility to resist economic instability and level the playing field"). Yet as [business owners](https://www.financedigest.com/small-business-owners-are-highly-optimistic-about-2017.html "Small Business Owners Are Highly Optimistic About 2017 "), we know that getting someone to interact with us on a level which is lucrative, can be an elusive goal. We had to have a strategy and for us that was simple; we are unique because of the people who have joined us to make [Learned.Live](https://learned.live/) work. Many of us are teachers on the platform ourselves because we all believe in it so much. We love what we do, and that needs to flow from everything we do. We are people supporting and helping people. We ourselves are the brand. The face of our vision.

We work on showcasing not only our incredible expertise in each subject we have brought to the table, but our backstories too. For any form of branding strategy you have to understand your own story in full before you can employ it.

**[Essential tips](https://www.financedigest.com/security-backed-mortgages-essential-tips-and-guidance.html "Security-Backed Mortgages – Essential Tips and Guidance") for branding**

For an [online business](https://www.financedigest.com/6-practical-tips-for-starting-an-online-business.html "6 Practical Tips for Starting an Online Business"), key branding where your customer can identify you and your product clearly from the competition is essential to build trust, particularly from a standing start. Yet it doesn’t just stop with your logo and colour palette. It goes deeper than that. It has to be strongly representative of who you are as a business and what you stand for. It must embody your values and your purpose. It has to capture why you are doing what you’re doing.

At [Learned.Live](https://learned.live/), there are eight key elements to ensuring that our brand is strong and authentic.

One of the [ways I test](https://www.financedigest.com/in-shanghai-lockdown-blues-make-way-for-covid-testing-gripes.html "In Shanghai, lockdown blues make way for COVID testing gripes") anything new is to check it against our own branding guidelines which encapsulate our values and beliefs as well as our style and tone of voice, to make sure that it is something that will resonate with our audience and can be easily understood by them.

- Who is the market we are talking to?
- What is our key message?
- How do we want that audience to interpret it?
- How do we want them to feel about us? How do we want them to react to what’s being said?
- What are the key branding elements?
- What is being said?
- How are we already being perceived by our current audience?
- Remember your visual [assets – logo copy and colours are not your complete brand](https://www.financedigest.com/3-top-digital-asset-threats-facing-your-brand-in-2017.html "3 top digital asset threats facing your brand in 2017"). Your tone of voice, language are just as important.
- Consider your key brand messages and make them into quick, clear, memorable sentences.
- Select your strongest channels on which to promote your brand and engage with your audience. Let your brand evolve through your audience engagement.
- Research on topic trending news items which are complementary to your message
- Be clear on your mission and vision for the [company and make it impactful](https://www.financedigest.com/the-severe-impact-of-downtime-on-companies-bottom-lines.html "The severe impact of downtime on companies’ bottom lines") and emotional.
- Keep all your communication positive and inspirational both internally and externally
- Measure your results carefully, tweak your message and monitor any changes in your responses through your copy and content.

Your brand will always come first before anything else you do. Your visual impact will be the first thing a new visitor will interact with, so it has to convey your key message. Create a strong brand based on values and beliefs and [learn to live by them through everything your business](https://www.financedigest.com/what-b2b-businesses-can-learn-from-b2c-e-commerce.html "What B2B businesses can learn from B2C e-commerce") does. This will help build trust with everyone who comes to you.

Find out what it is that drives you to do what you do. The stronger the brand, the smoother the connection you will find with your target audience. But remember to be fluid and [move with the times](https://www.financedigest.com/move-over-tina-its-time-for-tara.html "Move over TINA, it’s time for TARA"). The world is forever changing and you need to stay with it. Grow with your tribe and your customers and [stay one step ahead](https://www.financedigest.com/staying-ahead-of-risk-this-black-friday.html "Staying Ahead of Risk This Black Friday") of the competition. Put consumer experience before your product and believe in what you do. That will help separate you and your business from the rest of the crowd and make your [brand unique](https://www.financedigest.com/the-rise-of-finfluencers-presents-unique-opportunities-but-brands-must-proceed-with-caution.html "The rise of “Finfluencers” presents unique opportunities but brands must proceed with caution").


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