# Brand Metrics hires Taylor Sturtevant as it focuses on growth in the US
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-10-11
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Brand Metrics Welcomes Taylor Sturtevant to Lead US Customer
Meta Description: Discover how Taylor's strategic planning and market research expertise will benefit clients in the US market with Brand Metrics' brand uplift
URL: https://financedigest.com/brand-metrics-hires-taylor-sturtevant-as-it-focuses-on-growth-in-the-ushtml

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**New York, US, 12th October 2021:** Global technology company, [Brand Metrics](https://www.brandmetrics.com/) – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been appointed to head up the US Customer Success team.

Previously Director, Customer Success at Marketing Evolution, a New York-based provider of marketing measurement and optimisation solutions, Taylor is an experienced industry professional with an impressive track record in market research, team leadership, customer service and strategic planning.

She will be focused on client relationships, travelling frequently to ensure a presence on the ground, and in the relevant time zones.

Mikael Larsson, Co-Founder, [Brand Metrics](https://www.brandmetrics.com/), explains: _“We are delighted to welcome Taylor as we continue to experience strong interest in the US market. A highly focused professional at all times, Taylor leaves no stone unturned in her efforts for clients. As_ [_Brand Metrics_](https://www.brandmetrics.com/) _continues to expand, Taylor will take on new American clients in this market so ripe with potential, hiring and training a team on the ground._

_“At Marketing Evolution, Taylor started as an [intern and rapidly worked her way up to director](https://www.financedigest.com/adnami-appoints-jeetesh-luhar-as-international-sales-director.html "Adnami appoints Jeetesh Luhar as International Sales Director") level. She shows relentless attention to detail and urgency in execution in all that she does – all whilst managing multiple [accounts simultaneously and leading cross-functional teams](https://www.financedigest.com/what-can-accountants-learn-from-great-britains-olympic-team.html "What can accountants learn from Great Britain’s Olympic team?"), providing actionable research insights and recommendations that tie to measurable client value.”_

Taylor adds: “The US market is showing strong appetite for insights which can help quality publishers to prove, unequivocally, their value; while this new availability of [brand measurement – driven by Brand Metrics](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US") – is strengthening the hand of quality publishers. I see [Brand Metrics as the long-awaited ‘Robin Hood’ of measurement](https://www.financedigest.com/brand-metrics-bolsters-client-services-team-as-brand-lift-measurement-booms.html "Brand Metrics bolsters client services team as brand lift measurement booms"). With multiple clients on board already, I can’t wait to [share this game-changing methodology with new partners](https://www.financedigest.com/datawallet-partners-with-indorse-and-steemit-allows-users-to-earn-profit-for-sharing-data.html "Datawallet Partners with Indorse and Steemit, Allows Users to Earn Profit for Sharing Data") in the US. This is all about [giving a voice back](https://www.financedigest.com/giving-the-control-of-the-payment-process-back-to-consumers.html "Giving the Control of the Payment Process Back to Consumers") to the publishers – a third-party, data-driven voice.”

[Brand Metrics](https://www.brandmetrics.com/) enables publishers to prove the effectiveness of campaigns continuously and consistently against advertisers’ key metrics, by measuring brand lift at scale – regardless of campaign size and cost. It is empowering publishers to gather independent [data on their digital](https://www.financedigest.com/why-data-is-the-best-weapon-in-the-war-for-digital-talent.html "Why data is the best weapon in the war for digital talent") ad campaigns, enabling them to measure uplift in awareness, consideration, preference and action intent, in a simple, cost-effective and comparable way.

Taylor started on October 1st and will report to Anette Hallgren, [Partner and Client](https://www.financedigest.com/impact-com-ends-2022-with-strong-momentum-driven-by-client-and-agency-partner-growth.html "impact.com Ends 2022 with Strong Momentum Driven by Client and Agency Partner Growth") Director at Brand Metrics.

**For more information:**

**Tom Jenen, CRO, Brand Metrics**

[tom@brandmetrics.com](mailto:tom@brandmetrics.com)

**About** [**Brand Metrics**](https://www.brandmetrics.com/)

[Brand Metrics](https://www.brandmetrics.com/) provides the only platform to [measure brand uplift](https://www.brandmetrics.com/#product) for digital ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, their survey-based SaaS technology calculates [brand lift across four key metrics: awareness, consideration, brand preference and action intent and compares these scores against Brand Metrics’ global](https://www.financedigest.com/how-a-british-brand-catered-to-hnwis-can-maintain-its-position-within-the-global-luxury-sphere-and-even-grow-in-these-current-circumstances.html "How a British brand catered to HNWIs can maintain its position within the global luxury sphere, and even grow, in these current circumstances") benchmarks, allowing full comparability from campaign to campaign. Their SaaS [technology is used by over 40 global](https://www.financedigest.com/kelda-technology-pushes-ahead-with-global-growth-plans-afternew-appointment.html "Kelda Technology pushes ahead with global growth plans afternew appointment") publishers including Bloomberg, Meredith, Leaf Group, The Guardian, The Ozone Project, Immediate Media, Financial Times and Burda Forward, providing them with tangible proof of their site’s value.

**This is a Sponsored Feature**


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