# Brand Metrics bolsters client services team as brand lift measurement booms
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-02-21
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Brand Metrics Appoints Agnes Asplund Schmidt as Customer
Meta Description: Global technology company Brand Metrics appoints Agnes Asplund Schmidt as Customer Success Manager to support clients in proving the effectiveness of digital
URL: https://financedigest.com/brand-metrics-bolsters-client-services-team-as-brand-lift-measurement-boomshtml

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_The global technology company appoints Agnes Asplund Schmidt as Customer Success Manager in response to client growth_

Global technology company [Brand Metrics](https://www.brandmetrics.com/), which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of Customer Success Manager as a growing number of clients choose its technology to measure brand lift at scale.

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. It empowers a growing number of publishers and agencies to gather independent [data on their digital](https://www.financedigest.com/why-data-is-the-best-weapon-in-the-war-for-digital-talent.html "Why data is the best weapon in the war for digital talent") ad campaigns, enabling them to measure uplift in awareness, consideration, preference and action intent in a simple, cost-effective and comparable way.

A seasoned [Customer Success Manager](https://www.financedigest.com/allianz-benelux-taps-into-modern-data-management-to-combat-fraud-and-foster-a-positive-customer-experience.html "Allianz Benelux Taps into Modern Data Management to Combat Fraud and Foster a Positive Customer Experience"), Agnes spent over five years at PR and communications firm Mynewsdesk. She also served clients at Techquity AB and Waybler. Agnes has worked in customer success management for over six years in multiple areas such as PR, [finance and technology](https://www.financedigest.com/all-shapes-and-sizes-how-to-match-your-technology-to-your-finances.html "All shapes and sizes: How to match your technology to your finances"). She will [lead customer](https://www.financedigest.com/revolutionising-customer-service-three-sectors-that-are-leading-the-way.html "Revolutionising Customer Service: Three sectors that are leading the way…") relations, ensuring Brand Metrics’ clients get the best experience and outcomes from its groundbreaking technology.

Agnes says: _“I’m looking forward to getting to know [Brand Metrics’](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US") clients, deep-diving into measurements and helping to drive the efficiency and effectiveness of campaigns. I’m happy and humbled to be a part of this amazing_ [team and look forward to creating even more value for its clients.”](https://www.financedigest.com/the-digital-voice-appointed-by-raft-of-new-clients-as-its-team-expands-by-270.html "The Digital Voice™ appointed by raft of new clients as its team expands by 270%")

Mikael Larsson, co-founder, Brand Metrics, adds: _“Agnes is completely service-oriented and committed to her clients. Beyond this, she understands that brand lift is an essential metric and that it will help our [growing roster of clients](https://www.financedigest.com/pwc-grows-data-protection-practice-to-support-increasing-client-demand-for-gdpr-expertise.html "PwC grows data protection practice to support increasing client demand for GDPR expertise") to get the best out of campaigns; with consistency and at scale. She will drive proactive conversations with our [valued partners and create](https://www.financedigest.com/creating-sustainable-value-through-responsible-investment.html "Creating sustainable value through responsible investment") new opportunities. She is a great asset to the team.”_

**For more information:**

Maryum Sheikh, Press Lead at [The Digital Voice](https://www.thedigitalvoice.co.uk/)

press@thedigitalvoice.co.uk

**About Brand Metrics**

[Brand Metrics provides a market-leading platform to measure brand uplift for digital](https://www.financedigest.com/3-top-digital-asset-threats-facing-your-brand-in-2017.html "3 top digital asset threats facing your brand in 2017") ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, its survey-based SaaS technology calculates [brand lift across four key metrics: awareness, consideration, brand preference and action intent and compares these scores against Brand Metrics’ global](https://www.financedigest.com/how-a-british-brand-catered-to-hnwis-can-maintain-its-position-within-the-global-luxury-sphere-and-even-grow-in-these-current-circumstances.html "How a British brand catered to HNWIs can maintain its position within the global luxury sphere, and even grow, in these current circumstances") benchmarks, allowing full comparability from campaign to campaign. Its SaaS technology is used by over 50 [global publishers including](https://www.financedigest.com/veraviews-included-on-iab-global-vendor-list.html "VeraViews Included on IAB Global Vendor List") Bloomberg, MediaFin, National World, The Ozone Project, Financial Times and Burda Forward, providing them with tangible proof of their site’s value.


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