# Ben &#038; Jerry&#8217;s loses bid to halt sales in West Bank
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-08-23
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: US Judge Rejects Ben &amp; Jerry&#039;s Attempt to Halt Ice Cream Sales in West Bank
Meta Description: Learn about the recent court ruling denying Ben &amp; Jerry&#039;s injunction request and its impact on the ice cream brand&#039;s values and business
URL: https://financedigest.com/ben-jerrys-loses-bid-to-halt-sales-in-west-bankhtml

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By Jessica DiNapoli and Jonathan Stempel

NEW YORK (Reuters) -A U.S. judge on Monday rejected Ben & Jerry’s attempt to stop its [parent Unilever Plc from allowing its ice cream to be sold in the Israeli-occupied West](https://www.financedigest.com/cavai-tests-innovative-new-approach-for-the-home-offices-parentwise-pilot-campaign-helping-parents-and-carers-in-the-west-midlands.html "Cavai tests innovative new approach for the Home Office’s ‘ParentWise’ pilot campaign helping parents and carers in the West Midlands") Bank, which Ben & Jerry’s said undermined its values.

U.S. District Judge Andrew Carter in Manhattan said Ben & Jerry’s did not deserve an injunction to [halt ice cream sales](https://www.financedigest.com/kfc-franchisees-in-russia-ask-govt-to-halt-sale-of-stores-to-local-operator-ria.html "KFC franchisees in Russia ask govt to halt sale of stores to local operator – RIA") and marketing because it did not show it would suffer irreparable harm, or that customers would be confused.

Ben & Jerry’s sued Unilever on July 5, [saying the sale](https://www.financedigest.com/ikea-stores-owner-ingka-says-campaigns-help-boost-store-visits-and-sales.html "IKEA stores owner Ingka says campaigns help boost store visits and sales") of its Israeli business to local licensee Avi Zinger violated the agreement under which Unilever bought the Burlington, Vermont-based company in 2000.

The sale came nearly a year after Ben & Jerry’s decided to [end](https://www.financedigest.com/eu-approves-law-to-end-sales-of-new-co2-emitting-cars-by-2035.html "EU approves law to end sales of new CO2-emitting cars by 2035") sales in Israeli-occupied Palestinian territories, saying it was “inconsistent” with the values and social mission it retained the right to promote.

Unilever countered that Ben & Jerry’s had no power to stop the [sale of the Israeli business](https://www.financedigest.com/the-ultimate-excel-sales-tracking-templates-for-businesses.html "The Ultimate Excel Sales Tracking Templates For Businesses"), and the sale could not be undone because it had closed in late June.

The unusual dispute has shone a spotlight on Unilever’s goal of [giving its more than 400 brands](https://www.financedigest.com/how-data-sharing-can-give-brands-confidence.html "How data sharing can give brands confidence") social missions and purpose

Carter [rejected as “too speculative” the idea that customers would be confused if Zinger offered](https://www.financedigest.com/copper-miner-teck-resources-rejects-glencores-22-5-billion-offer.html "Copper miner Teck Resources rejects Glencore’s .5 billion offer") new products conveying a message that might conflict with Ben & Jerry’s own.

Ben & Jerry’s has [offered no evidence of such confusion or the impact](https://www.financedigest.com/future-market-insightss-detailed-report-on-cat-litter-market-offers-projections-of-potential-impact-of-corona-virus-outbreak.html "Future Market Insights’s Detailed Report on Cat Litter Market Offers Projections of Potential Impact of Corona Virus Outbreak") of the alleged confusion,” Carter wrote.

The judge noted that [products sold in the West Bank](https://www.financedigest.com/the-rise-in-embedded-financial-products-is-the-new-norm-of-banking.html "The rise in embedded financial products:  is the new norm of banking?") would use Hebrew and Arabic trademarks, not English language trademarks.

Ben & Jerry’s and Unilever did not immediately respond to requests for comment.

Unilever’s brands also include Dove soap, Hellmann’s mayonnaise and Vaseline skin lotion.

(Reporting by Jessica DiNapoli and Jonathan Stempel in New York; Editing by David Gregorio)


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