# Bayer shares gain on prospect of second activist pushing for change Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-01-11 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Bayer Faces Pressure to Break Up Amid Activist Investor Demands Meta Description: Activist investor Bluebell Capital Partners is pushing for a split of Bayer, aiming to sell the consumer health unit and separate pharmaceuticals and URL: https://financedigest.com/bayer-shares-gain-on-prospect-of-second-activist-pushing-for-changehtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/2023-01-11t120150z2lynxmpej0a09crtroptp4bayer-pharmaceuticals-1736814584192-compressed.jpg) By Ludwig Burger and Patricia Weiss FRANKFURT (Reuters) -Bayer is facing demands from activist investor Bluebell Capital Partners to break up, a person familiar with the matter told Reuters, pushing shares in the diversified health and agriculture group to a five-week high. The source said Bluebell had invested in Bayer a few months ago and is pushing for a sale of the company’s consumer health unit and, at a later stage, for a separation of Bayer’s pharmaceuticals and agriculture businesses. Bluebell is also seeking to have supervisory [board Chairman Norbert Winkeljohann and Chief Executive](https://www.financedigest.com/x-google-executive-to-join-numerous-board.html "x-Google executive to join Numerous board") Werner Baumann replaced, the person said. Bluebell did not immediately respond to a request for comment. The size of Bluebell’s holding was not immediately clear. On Monday, another activist investment fund, [hedge fund](https://www.financedigest.com/what-is-a-hedge-fund.html "What Is A Hedge Fund") veteran Jeffrey Ubben’s Inclusive Capital Partners, said it had also acquired a stake in Bayer. The German industrial icon has [seen its market value slide](https://www.financedigest.com/icrc-to-cut-some-1500-jobs-as-humanitarian-budgets-seen-sliding.html "ICRC to cut some 1,500 jobs as humanitarian budgets seen sliding") in the wake of its 2018 takeover of Monsanto. Bayer’s stock was up 3% at 1016 GMT, for a sixth consecutive trading session of gains. Bluebell’s [investment was first reported](https://www.financedigest.com/ils-investment-returns-continue-to-outperform-according-to-aon-insurance-linked-securities-report.html "ILS investment returns continue to outperform, according to Aon insurance-linked securities report") by Bloomberg late on Tuesday. A [Bayer spokesperson said the company](https://www.financedigest.com/in-listening-mode-new-bayer-ceo-keeps-open-mind-on-company-split.html "In listening mode, new Bayer CEO keeps ‘open mind’ on company split") was open in general for constructive dialogue with stakeholders and declined to comment further. Bluebell, launched three years ago, has a history of challenging the policies and executives of some of the [world’s biggest](https://www.financedigest.com/biggest-economy-in-the-world.html "Biggest Economy in the World") companies, including GSK, Glencore and Vivendi , while owning very small stakes. It was instrumental in the ouster of the boss of French food [giant Danone in 2021 and recently has been campaigning for BlackRock CEO](https://www.financedigest.com/exclusive-crypto-giant-binance-moved-400-million-from-u-s-partner-to-firm-managed-by-ceo-zhao.html "Exclusive-Crypto giant Binance moved 0 million from U.S. partner to firm managed by CEO Zhao") Larry Fink to quit, in part because of the fund giant’s environmental, social and governance (ESG) efforts. [Bayer CEO](https://www.financedigest.com/bayer-hits-8-month-high-as-investors-welcome-ceo-change.html "Bayer hits 8-month high as investors welcome CEO change") Werner Baumann, who shortly after his promotion in 2016 started pursuing the troubled Monsanto deal, was given a new contract in 2020 and said at the time he would leave the company when that term expires in 2024. Markus Manns, a portfolio [manager at top-10 Bayer shareholder Union Investment](https://www.financedigest.com/invest-in-data-management-now-and-reap-the-rewards-sooner-than-later.html "Invest in data management now and reap the rewards sooner than later"), said it would be the responsibility of a new chief executive to review the company structure. It’s too early for a break-up but the separation of consumer health would be an obvious [way to create additional value,”](https://www.financedigest.com/5-ways-to-maximise-the-value-of-instant-payments.html "5 ways to maximise the value of instant payments") said Manns, adding that Union Investment was not in contact with Bluebell. The upswing in Bayer shares this week, fuelled by the prospect of billions in additional sales from its drug development pipeline, has done little to [change the bigger picture of years](https://www.financedigest.com/1-in-10-workers-considering-a-career-change-in-the-next-year.html "1 in 10 workers considering a career change in the next year") of market underperformance. The stock has been weighed down by litigation over weedkiller Roundup and over environmental pollution with chemicals known as PCBs, which are legacy issues from the [takeover of Monsanto for more than $60 billion](https://www.financedigest.com/australian-court-approves-bhps-6-4-billion-oz-minerals-takeover.html "Australian court approves BHP’s .4 billion OZ Minerals takeover") in 2018. Despite strong demand for its farming products, improved prospects of its pharmaceuticals business and a number of [recent courtroom victories for the German](https://www.financedigest.com/german-yields-steady-spreads-tighten-after-recent-repricing.html "German yields steady, spreads tighten after recent repricing") group, the company is valued at 53 billion euros ($57 billion) on the stock market, well below the price tag for Monsanto. ($1 = 0.9308 euros) (Reporting by Ludwig Burger, Patricia Weiss, Tom Sims in Frankfurt, Elisa Martinuzzi in London, Editing by Rachel More, Mark Potter and Catherine Evans) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---