# Banks catch up with Amazon and Netflix as iGTB’s CBX 18 launches the contextual revolution
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-10-19
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Revolutionise Corporate Banking with iGTB's Contextual
Meta Description: iGTB's CBX 18 platform revolutionizes transaction banking with intelligent recommendations based on client context and preferences.
URL: https://financedigest.com/banks-catch-up-with-amazon-and-netflix-as-igtbs-cbx-18-launches-the-contextual-revolutionhtml

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**_iGTB’s comprehensive digital transaction banking platform understands and anticipates the needs of corporate clients and uses this to recommend optimal actions – an approach dubbed “contextual banking”_**

[iGTB](http://www.igtb.com/), the transaction banking and technology specialist, has launched the era of “contextual” banking with the release of new corporate banking platform CBX 18. Standing for “Contextual Banking eXperience”, the platform not only provides seamless digital execution across the full range of transaction banking actions, but – uniquely – also offers instant and intelligent recommendations as to the best actions available to banking clients.

“Finally, a transaction banking solution that gets it!” says **Manish Maakan, CEO of iGTB**. “For years, [banks have drawn their clients into the esoteric world](https://www.financedigest.com/world-bank-scrapping-ease-of-doing-business-index-is-a-reminder-to-focus-on-fundamentals.html "World Bank scrapping Ease of Doing Business Index is a reminder to focus on fundamentals") of BACS, CHAPS, wires and GIROs. But all a client wants is to move money – asking them how they want it done is like an airline asking its passengers what fuel they want.”

CBX 18moves transaction banking into the territory of customer-service champions such as Amazon and Netflix – using information on the client and its context to understand and anticipate their needs.An intelligent algorithm then calculates the optimal action based on their specific situation and preferences. iGTB calls this approach “contextual banking”.

“We’re not kidding around when we compare this platform to Netflix,” adds **Michel Jacobs, [Global Sales](https://www.financedigest.com/building-and-construction-to-continue-accounting-for-nearly-half-of-tower-cranes-sales-globally-fmi.html "Building and Construction to Continue Accounting for Nearly Half of Tower Cranes Sales Globally: FMI") Head andHead of Digital & Payments, iGTB**. “We have actually built in open-source [software from Netflix as part of the solution](https://www.financedigest.com/healthcare-software-solutions-to-ride-the-immunohematology-market.html "Healthcare Software Solutions to ride the Immunohematology Market"). And we haven’t added it unthinkingly – we’ve examined it, evaluated it, and improved it.”

In addition to this revolutionary automated-advisory component, CBX 18 is also highly scalable and uses open APIs to enable bank clients to plug in the services of their favourite fintech partners.

“This platform is an accelerator for [banks looking to take control of their digital strategy,” says](https://www.financedigest.com/swiss-national-bank-raises-rates-says-bank-crisis-stopped.html "Swiss National Bank raises rates, says bank crisis stopped") **Jacobs**. “It is fully digitalised, cloud-ready, has an open, API-enabled, architecture and does everything [banks need to address regulations such as PSD2 and Basel](https://www.financedigest.com/bank-of-england-consults-on-remaining-basel-bank-capital-rules.html "Bank of England consults on remaining Basel bank capital rules") III.At the same time, it also creates spectacular cross- and up-selling opportunities by recommending the optimal course of [action even when it isn’t part of a bank client’s existing service](https://www.financedigest.com/london-ambulance-service-workers-to-vote-on-strike-action-union.html "London Ambulance Service workers to vote on strike action – union") agreement.”

With bank strategy in mind, the platform can be implemented either wholesale or with just a subset of functionalities – depending on the need. In any case, implementation can be carried out rapidly.

CBX 18 has currently been adopted by a number of innovative banks – with Global, European & Asian operations.


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