# Azerion set to become European digital powerhouse following strategic acquisition of Inskin Media
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-10-20
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Azerion Boosts Advertising Capabilities with Inskin Media
Meta Description: Discover how Azerion's acquisition of Inskin Media will boost advertising capabilities and improve technology stack for a leading European digital
URL: https://financedigest.com/azerion-set-to-become-european-digital-powerhouse-following-strategic-acquisition-of-inskin-mediahtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/picture21-1736837538209-compressed.jpg)

_The integration of global digital advertising company Inskin Media_ _will improve Azerion’s technology stack and boost its advertising capabilities_

[Azerion](https://www.azerion.com/), the fast-growing digital entertainment and media platform, today announces the acquisition of leading multi-screen, high-impact digital advertising company, [Inskin Media](https://www.inskinmedia.com/).

This integration into the Azerion platform serves the company’s ambitions to become the leading European digital entertainment and media platform. The expertise of Inskin Media will give Azerion’s clients access to a wider range of scalable, high yielding and impactful ads.

“We are delighted to welcome Inskin Media to our platform. Their focus on [delivering high impact digital](https://www.financedigest.com/you-cant-get-faster-than-that-spring-statement-update-delivered-digitally-as-it-happens-with-app-driven-technology.html "‘You Can’t Get Faster Than That’ – Spring Statement Update Delivered Digitally As It Happens with App-driven technology") brand advertising to clients and partners aligns perfectly with our business ethos. The [integration will also create great synergies within our best-in-class network of programmatic and digital](https://www.financedigest.com/what-is-id-and-verification-and-why-is-it-such-an-integral-part-of-digital-life.html "What Is ID and Verification and Why is it Such an Integral Part of Digital Life?") advertising providers,” explains **Joost Merks, Chief Investment Officer of Azerion**.

Inskin Media is on a mission to maximise impact in [digital campaigns and the fast-growing ad technology company recently launched](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") a number of new products following increased demand. Specialising in multi-screen, high impact [digital brand](https://www.financedigest.com/3-top-digital-asset-threats-facing-your-brand-in-2017.html "3 top digital asset threats facing your brand in 2017") advertising, it is dedicated to creating memorable and effective experiences online. The company partners with 260 publishers, [works with over 1,000 blue-chip brand clients and delivers campaigns](https://www.financedigest.com/synechron-launches-social-awareness-campaign-ittakesalltypes-to-promote-diversity-and-inclusion-at-work.html "Synechron Launches Social Awareness Campaign #ItTakesAllTypes to Promote Diversity and Inclusion at Work") to more than 2,000 premium websites, globally.

**Iain Jacob, Chair of Inskin Media,** comments: “Inskin Media’s story is one of innovation, quality and growth, and so Azerion – as one of the fastest growing [media platform businesses](https://www.financedigest.com/ladbrokes-owner-entain-buys-sports-media-business-365scores.html "Ladbrokes owner Entain buys sports media business 365scores") in Europe – is the ideal home for us. Azerion is rapidly building a powerful force in [digital content and marketing](https://www.financedigest.com/the-nitrile-gloves-market-to-walk-through-digitized-destiny.html "The Nitrile Gloves Market to walk through digitized destiny"). We love its ‘can do’ attitude and incredible development pace and we are [really excited to become part](https://www.financedigest.com/what-hyper-converged-infrastructure-really-means-for-your-financial-institution-part-2.html "What hyper converged infrastructure really means for your financial institution (Part 2)") of their growth story.’

**Matthew Newcomb, CEO at Inskin Media,** adds: _“Tackling [attention scarcity in digital](https://www.financedigest.com/playground-xyz-study-finds-carbon-emissions-from-digital-ads-fall-by-63-on-average-when-measured-and-optimized-for-attention-time.html "Playground xyz study finds carbon emissions from digital ads fall by 63% on average when measured and optimized for attention time") advertising is one of the most pressing challenges faced by advertisers today. Our experience and expertise in [developing and delivering fantastic brand advertising campaigns will help Azerion’s clients generate greater positive engagement](https://www.financedigest.com/payment-community-engagement-in-the-development-of-the-emv-specifications-increases.html "Payment Community Engagement in the Development of the EMV Specifications Increases") and drive outstanding business results.”_

This latest news follows the  [announcement this week](https://www.azerion.com/pubgalaxy/) that Azerion acquired monetisation platform [PubGalaxy](https://www.pubgalaxy.com/), and earlier this year [acquired](https://www.businessinsider.com/gaming-media-company-azerion-acquire-adtech-firm-sublime-2021-9?r=US&IR=T) Sublime, as the company looks to bolster its advertising offering in Europe. In April 2021 the [company secured](https://www.financedigest.com/payment-security-compliance-declines-only-1-in-3-companies-globally-make-the-grade.html "Payment security compliance declines – only 1 in 3 companies globally make the grade") €200M (£168) in funding. Inskin is the ninth [company that has been acquired](https://www.financedigest.com/hashchain-technology-to-acquire-established-blockchain-technology-company-node40.html "HashChain Technology to Acquire Established Blockchain Technology Company NODE40") by Azerion in 2021.

**About Azerion**

Azerion is a fast-growing and leading pan-European [digital entertainment and media platform](https://www.financedigest.com/de-surinaamsche-bank-expands-relationship-with-fiserv-to-upgrade-core-banking-platform-and-add-new-digital-banking-capabilities.html "De Surinaamsche Bank Expands Relationship with Fiserv to Upgrade Core Banking Platform and Add New Digital Banking Capabilities"). Our integrated platform provides technology solutions to automate the purchase and sale of [digital advertising](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising") for media buyers and sellers. Content creators, publishers and [advertisers work with us to reach millions of people across](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") the globe that play our games and use our entertainment concepts to increase engagement, loyalty and drive e-commerce. Founded in 2015 by two Dutch entrepreneurs, Azerion has experienced rapid expansion thanks to organic growth and [strategic acquisitions](https://www.financedigest.com/incentive-fm-group-announces-latest-strategic-me-acquisition.html "INCENTIVE FM GROUP ANNOUNCES LATEST STRATEGIC M&E ACQUISITION"). Azerion is headquartered in Schiphol-Rijk, the Netherlands.

**About Inskin Media**

Inskin Media [delivers high impact digital advertising across](https://www.financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordics.html "Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics") more than 2000 premium websites globally, working with 260 publishers and more than 1000 leading brands. The powerful, impactful rich-media formats command [attention on any device through eye-catching creative](https://www.financedigest.com/playground-xyz-shines-a-light-on-the-nuanced-interplay-between-context-creativity-and-attention-for-advertisers-in-new-study.html "Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study") that blends seamlessly with each individual environment.

Standardisation [technology ensures every ad works](https://www.financedigest.com/working-with-both-human-ai-and-graph-technology-to-combat-money-laundering.html "Working with Both ‘Human’ AI and Graph Technology to Combat Money Laundering") perfectly, regardless of platform, media or design, simplifying the process for brands and agencies keen to take advantage of these hugely memorable and powerfully effective advertising opportunities.

Founded in the UK in 2009, Inskin Media now operates internationally, with eight offices [around the globe](https://www.financedigest.com/pain-of-breaking-inflation-will-reverberate-around-the-globe.html "Pain of breaking inflation will reverberate around the globe").

**This is a Sponsored Feature**


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---