# Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-06-15 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Azerion SEENThis Partnership: Sustainable Ads in ANZ Meta Description: Discover how the groundbreaking partnership between Azerion and SeenThis is revolutionising digital advertising in Australia and New Zealand, reducing CO2 URL: https://financedigest.com/azerion-and-seenthis-anz-announce-partnership-to-create-a-more-sustainable-marketplacehtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/52-1736813876667-compressed.jpg) # **Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace** _The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns_ **London, UK: 15th June 2023 –** Digital entertainment and media platform [Azerion](https://www.azerion.com/) and adaptive streaming specialist [SeenThis](https://seenthis.co/) today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact rich media, in-game solutions and full-funnel customised performance strategies – delivering thousands of campaigns each month. In contrast to conventional technology used to deliver programmatic creative, SeenThis adaptive streaming solution delivers the highest quality creative possible, instantly and with less redundant data waste – streaming in bite-sized pieces only when ads are in view. In this way, its technology improves the user experience of display formats, including static images and video. The [partnership aims to drive](https://www.financedigest.com/impact-com-partners-with-norsk-tipping-to-drive-a-sophisticated-partnership-strategy.html "impact.com partners with Norsk Tipping to drive a sophisticated partnership strategy") more sustainable advertising at scale across Australia and New Zealand, and enable brands to minimise energy consumption and waste in advertising campaigns. Elizabeth Grant, [Operations and Partnerships Director](https://www.financedigest.com/incentive-fm-appoints-operations-director.html "Incentive FM Appoints Operations Director") at Azerion explains: “In this climate, it is more important than ever for advertisers to work with trusted partners and to deliver competitive outcomes, maximising revenue through effective use of media and technology. Through this partnership and [SeenThis’ innovative and ground-breaking technology](https://www.financedigest.com/seenthis-launches-ground-breaking-segment-by-segment-optimization-technology-for-display-advertising.html "SeenThis launches ground-breaking segment-by-segment optimization technology for display advertising"), we are thrilled to put sustainabbility at the forefront of digital campaigns.” Grant added: “Adaptive streaming lends itself perfectly to our multi-channel product suite and we look forward to delivering [streamlined campaigns across a number](https://www.financedigest.com/leading-number-plate-dealer-streamlines.html "Leading Number Plate Dealer Streamlines") of channels and formats while driving performance for a range of climate-conscious brands and agencies.” The partnership [provides an ideal solution](https://www.financedigest.com/intellect-signs-multi-year-deal-with-one-of-the-big-four-in-australia-to-provide-a-digital-solution-for-business-and-retail-banking.html "Intellect signs multi-year deal with one of the “Big Four” in Australia to provide a digital solution for business and retail banking") for advertisers who prioritise environmental sustainability, said both companies. Steve Alpe, Partnerships Director, ANZ at SeenThis said: “We are delighted to partner with Azerion to drive more sustainable advertising at scale in these [important markets](https://www.financedigest.com/plaque-disclosing-aids-market-important-changes-in-industry-dynamics-during-2022-2028.html "Plaque Disclosing Aids Market Important Changes in Industry Dynamics during 2022-2028"). Our unique technology, with its data-efficiency capabilities, enables the reduction of our clients’ data transfer from creative delivery – which would [reduce the energy](https://www.financedigest.com/britains-ofgem-to-urge-public-to-reduce-energy-usage-ft.html "Britain’s Ofgem to urge public to reduce energy usage – FT") consumption of the internet and, in turn, drive lower carbon emissions. He added: Beyond this, while minimising unnecessary data in digital advertising, we also deliver an enhanced user [experience and performance gains – with instant load times and high quality](https://www.financedigest.com/adverty-releases-unity-sdk-4-0-with-2d-games-support-and-a-refreshed-suite-of-high-quality-ad-assets-for-the-ultimate-in-game-advertising-experience.html "Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience") creatives.” Learn more about SeenThis methodology and carbon footprint measurement [here](https://seenthis.co/sustainability/). **Press contact:** Maryum Sheikh, Press Lead at [The Digital Voice](https://www.thedigitalvoice.co.uk/) press@thedigitalvoice.co.uk **About SeenThis:** Since 2017, Swedish [tech company](https://www.financedigest.com/apple-makes-history-as-first-3-trillion-company-amid-tech-stock-surge.html "Apple makes history as first trillion company amid tech stock surge") SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is [transforming the distribution and climate impact of digital](https://www.financedigest.com/central-bank-of-armenia-choses-intellects-quantum-central-banking-platform-for-its-digital-transformation.html "Central Bank of Armenia choses Intellect’s Quantum Central Banking Platform for its Digital transformation") content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co. **About Azerion:** Azerion is a high-growth [digital entertainment and media](https://www.financedigest.com/smart-becomes-the-first-ssp-to-collaborate-with-white-bullet-to-safeguard-quality-in-the-digital-media-landscape.html "Smart becomes the first SSP to collaborate with White Bullet to safeguard quality in the digital media landscape") platform. We bring globally scaled audiences to [advertisers in an easy and affordable way through our technology](https://www.financedigest.com/advertising-technology-start-up-secures-funding-from-mercia-fund-management.html "Advertising technology start-up secures funding from Mercia Fund Management") and in a safe, engaging and high quality environment, thanks to our owned and operated content with entertainment and other publishing partners. Having its roots in Europe with its headquarters in Amsterdam, Azerion believes in a personal and local approach and has teams based in over 26 [cities around the world to closely support our clients and partners](https://www.financedigest.com/dr-letao-qin-joins-rimon-as-partner-in-its-research-triangle-park-and-new-york-city-offices.html "Dr.Letao Qin, joins Rimon as Partner in its Research Triangle Park and New York City Offices") to find and execute creative ways to really make an impact through advertising. Founded in 2014, Azerion is listed as AZRN at the Euronext Amsterdam. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---