# Aventus Systems taps marketing guru Andrew Ford as CMO Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-02-28 Category: TECHNOLOGY Category URL: https://financedigest.com/category/technology Meta Title: Aventus Hires Technology Veteran as CMO for Blockchain Meta Description: Aventus, a London-based blockchain ticketing company, has hired Andrew Ford as their CMO to lead marketing efforts for the upcoming release of their technology. Tags: featured Tag URLs: featured (https://financedigest.com/tag/featured) URL: https://financedigest.com/aventus-systems-taps-marketing-guru-andrew-ford-as-cmohtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd280218-6-1736842948604-compressed.jpg) _The London blockchain ticketing infrastructure company that raised 40 million Pounds in a crowdsale last year has hired a technology industry veteran to run their marketing as the company gears up for the release of their technology._ [Aventus](https://aventus.io/), a London-based organisation that is building a new blockchain infrastructure to service the ticketing industry, has announced that Andrew Ford will be joining as their Chief Marketing Officer. Ford, with a 20-year career in the B2B and B2C technology industry, has held a number of startup board advisory roles and was previously the CMO at Red Box software, VP of Marketing and Communications at Pitney Bowes, Head of Marketing for Norton by Symantec, Head of Enterprise Marketing for Dell and held a number of digital and e-commerce roles at BT and HP. Throughout his career Ford has transformed, launched and grown technology brands and businesses. He has been [successful through partnering with business](https://www.financedigest.com/why-seo-is-crucial-for-business-success-post-pandemic.html "Why SEO is crucial for business success post-pandemic") leaders and teams, in order to drive critical digital, data, culture and operations change for an outside-in focus on customer identification, engagement and growth. He designs [digital strategies](https://www.financedigest.com/minding-the-gap-the-importance-of-inclusive-financial-strategies-as-digital-currencies-rise.html "Minding The Gap: The importance of inclusive financial strategies as digital currencies rise ") and technologies that include machine-learning, blockchain, data-analytics, location-intelligence, CRM, social-media and ecommerce. “Since the Aventus token sale, we have been [expanding our team](https://www.financedigest.com/zivver-expands-leadership-team-names-three-new-c-level-executives.html "Zivver Expands Leadership Team, Names Three New C-level Executives") and developing our protocol. We are now nearing the completion of our first version and are excited to bring it to the [market and facilitate the bridge between the industry and the power](https://www.financedigest.com/recent-research-high-power-industrial-burners-market-to-witness-steady-growth-at-4-1-cagr-by-2021-to-2031-persistence-market-research.html "Recent Research: High Power Industrial Burners Market To Witness Steady Growth At 4.1% CAGR By 2021 to 2031: Persistence Market Research") of the blockchain,” said Alan Vey, cofounder of Aventus. “Hiring a world class leader in [technology marketing](https://www.financedigest.com/sulphur-recovery-technology-market-value-to-grow-by-almost-1-2-billion-during-2021-2031.html "Sulphur Recovery Technology Market Value to Grow by Almost .2 Billion During 2021-2031") like Andrew represents a milestone for our initiative”, echoed Annika Monari, cofounder of Aventus. “Andrew is the perfect person to [lead](https://www.financedigest.com/the-temporary-cardiac-pacing-wires-leads-market-to-grow-exuberantly-between-2018-2026.html "The Temporary Cardiac Pacing Wires Leads Market To Grow Exuberantly Between 2018-2026") the effort of shaping and bringing our brand and blockchain protocol to market.” Alongside Aventus cofounders, Annika Monari and Alan Vey, CTO, Andy Grant, and their team will be preparing for the upcoming launch of the Aventus Protocol, an [open source](https://www.financedigest.com/why-should-investors-be-paying-more-attention-to-open-source-software.html "Why should investors be paying more attention to open source software?") blockchain on the Ethereum network. Designed to [provide a better infrastructure for the ticketing industry](https://www.financedigest.com/are-banks-destined-to-merely-become-infrastructure-providers-in-the-banking-industry-of-the-future.html "Are banks destined to merely become infrastructure providers in the banking industry of the future?"), by partnering with incumbent companies in the space, Andrew Ford will be focused on developing marketing strategy to bring the benefits of the blockchain technology to the ticketing industry. “I chose to join Aventus because their vision, leadership, and technology are some of the strongest I have seen in my career,” said Andrew Ford, CMO of Aventus. “We are at the forefront of creating new technology for the ticketing industry that will solve many of the issues that have been impacting the [existing companies](https://www.financedigest.com/diabetic-nephropathy-market-to-generate-profitable-avenues-for-existing-companies-as-well-as-new-players.html "Diabetic Nephropathy Market to Generate Profitable Avenues for Existing Companies as Well as New Players") in the space.  We are creating real value with new [blockchain technology](https://www.financedigest.com/how-blockchain-technology-can-help-the-fashion-industry-make-verifiable-green-claims.html "How Blockchain Technology Can Help the Fashion Industry Make Verifiable Green Claims") and tools, and that is exciting to a part of.” Using the Aventus Protocol anyone can create an event and adjust variables like initial pricing, [price caps](https://www.financedigest.com/eu-countries-consider-lower-gas-price-cap-documents.html "EU countries consider lower gas price cap – documents"), and revenue splits from resale. It’s designed to make the most of a decentralized public facing network built on the Ethereum blockchain. This means that events that use the Aventus smart ticket [solution can keep better track of every ticket-related transaction for efficient](https://www.financedigest.com/scanwriter-v-verafin-which-solution-can-help-you-unravel-financial-scams-efficiently.html "ScanWriter v. Verafin: Which Solution Can Help You Unravel Financial Scams Efficiently?") record-keeping. The Aventus Protocol is an open source blockchain technology that is being developed and initially governed by the Aventus Foundation, a non-profit [organization that is focused on developing](https://www.financedigest.com/the-herbicide-safener-market-gloat-over-organic-development.html "The Herbicide Safener Market Gloat Over Organic Development") and funding initiatives that promote innovation in the ticketing industry.  The Aventus Protocol will be free and [available to any organisation that looks to explore improving their infrastructure with blockchain technology](https://www.financedigest.com/maximising-the-opportunities-available-from-marketing-technology-and-innovation-focused-thinking.html "Maximising the opportunities available from marketing technology and innovation focused thinking"). In September of 2017, Aventus successfully crowdfunded 60,000 Ether tokens, valued over 40 [million pounds](https://www.financedigest.com/royal-mail-says-uk-business-losing-one-million-pounds-a-day-amid-union-clash.html "Royal Mail says UK business losing one million pounds a day amid union clash") at today’s valuation. Aventus has stated that they [plan to release the initial iteration of their protocol and tools in the coming](https://www.financedigest.com/uk-orders-housebuilders-to-come-up-with-5-billion-plan-to-remove-cladding.html "UK orders housebuilders to come up with billion plan to remove cladding") months. _To learn more about Aventus visit:_ [_www.aventus.io_](http://www.aventus.io/) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---