# Asian buyers will pay more for your property: True or False?
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2016-12-07
Category: INVESTING
Category URL: https://financedigest.com/category/investing
Meta Title: Educated Chinese Buyers: Doing Their Homework At Home and
Meta Description: Educated Chinese buyers doing homework, safety of investment trumps yields, two-tier pricing scrutinised. Pricing fair crucial for success in Asia.
URL: https://financedigest.com/asian-buyers-will-pay-more-for-your-property-true-or-falsehtml

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- **Investorist finds that educated Chinese buyers are doing their homework – at home and abroad**
- **Two-tier pricing seen as representative of ‘cowboy’ selling agents**
- **Safety of investment trumps yields for majority of Asian investors**

Off the back of their latest [China Connection](http://r20.rs6.net/tn.jsp?f=001wfsjaiBsHkA2zTcYpRSLPYVgbYPxo7t_tWCgf9QgQq4EOar0en9KZk8UEP6e48A5tyeF4o6Fut8WSGyD8kL-2SQMFprOAgiyO7AygFwo71DHLNO6aFCvkYGlkZ3jNgFDrIEkJpgFEKJEb1Zfdcs3iW0QAxkOgtUC0xoOyQkt3S2uRKeM1EZOS809QqklicCrwNGrRzNcp8Y030mlcCqSw7qYLfcHPVk9b0ovPT_EX7pvJT-C2MA6sB79cwZf45JuV4Dot2Av970=&c=PmLTGWxmvgB1S6WE5N5jPAiSq4utgD6OaoRr5lWeiWdS9mlU2exAAw==&ch=yZoehepfoF3ocUArQ2czy9VnBaMEMO1t2DWjQtcFAqKDVFO5NLQKJg==) event, [**Investorist**](http://r20.rs6.net/tn.jsp?f=001wfsjaiBsHkA2zTcYpRSLPYVgbYPxo7t_tWCgf9QgQq4EOar0en9KZvyAVAw7mjoqXoOYpqFk58rmjmZ8O9_jTGa4OZaJh4ezA2OgfG5qS8jx2IdiYyTharbu1zcd6upA-dBeB2_9lXTnZ6rQjH7QrakxD6wB9LbEMn_CNwLYaYFoTcW_8xxtNw==&c=PmLTGWxmvgB1S6WE5N5jPAiSq4utgD6OaoRr5lWeiWdS9mlU2exAAw==&ch=yZoehepfoF3ocUArQ2czy9VnBaMEMO1t2DWjQtcFAqKDVFO5NLQKJg==), the world’s leading B2B off plan property platform, is ready to dispel the urban myth that Asian buyers will pay more for your property.

**![Asian buyers will pay more for your property: True or False?](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/article-image-1-1736844340395-compressed.jpg)**

**Jon Ellis, Founder** and **CEO** of **Investorist**, explains,

[“Chinese buyers are extremely educated when it comes to buying property in overseas](https://www.financedigest.com/is-the-tide-turning-for-chinese-brands-overseas.html "IS THE TIDE TURNING FOR CHINESE BRANDS OVERSEAS?") markets. Many choose to [invest in the same property](https://www.financedigest.com/the-hidden-costs-of-property-investment.html "The Hidden Costs of Property Investment") as their family, friends or colleagues and they seek local advisors in the country that they intend to buy in. Prior to the purchase, [Chinese](https://www.financedigest.com/stellantis-ceo-electric-vehicle-tariffs-are-a-trap.html) buyers will verify what they are being told by their agent in China and may well also arrange to [film inside the project](https://www.financedigest.com/pvdc-coated-films-market-is-projected-to-reach-usd-12-3-billion-by-2028-at-a-cagr-of-4-6-from-2022-to-2028-fmi.html "PVDC Coated Films Market is projected to reach USD 12.3 billion by 2028, at a CAGR of 4.6% from 2022 to 2028: FMI") showroom simply by using their mobile phone, a practice which is common for apartment sales in several countries.

This verification of details includes serious attention to the price of the development. If there’s a discrepancy between the [price given by the Chinese agent and the price from the local advisor in the country](https://www.financedigest.com/eu-countries-spar-over-gas-price-cap.html "EU countries spar over gas price cap") where the development is based, the buyers will want to know why. According to [Investorist’s](https://www.financedigest.com/ab-property-marketing-appointed-by-revolutionary-trading-platform-investorist.html) findings, this can be make or break the deal. Developers seeking to be truly successful in Asia need to [price their properties fairly for the market](https://www.financedigest.com/markets-pricing-some-geopolitics-but-risk-premia-can-grow-further-goldman.html "Markets pricing some geopolitics, but risk premia can grow further -Goldman"). **Investorist’s Jon Ellis** continues,

“Two-tier pricing was often introduced as a result of aggregators and middlemen. However, such an [approach has become](https://www.financedigest.com/intuitive-decision-making-could-this-approach-be-the-most-underrated-way-to-becoming-a-successful-leader.html "Intuitive decision making: could this approach be the most underrated way to becoming a successful leader?") representative of ‘cowboy’ selling agents and as a result has largely disappeared from the industry now. Developers looking to roll out two-tier [pricing for new projects](https://www.financedigest.com/edf-delays-uk-nuclear-project-to-2027-ups-price-by-3-billion-pounds.html "EDF delays UK nuclear project to 2027, ups price by 3 billion pounds") should think very carefully about how this will be perceived by Asian buyers.

For developers and [selling agents looking for repeat buyers](https://www.financedigest.com/italy-open-to-selling-down-mps-stake-on-market-if-terms-buyers-are-right-sources.html "Italy open to selling down MPS stake on market if terms, buyers are right – sources") – which most should be, given how much easier it is to sell to a repeat buyer than a new contact – fair and transparent pricing makes even more sense. If buyers are [put off by two-tier pricing](https://www.financedigest.com/reuters-impact-please-put-a-price-on-carbon-says-europes-biggest-utility.html "REUTERS IMPACT-‘Please put a price on carbon’, says Europe’s biggest utility"), developers who insist on sticking with it may well find themselves with unsold completed apartments on their hands, while those who’ve priced fairly manage to sell everything off-plan.

At the recent [China 2016 International Property Outlook](http://r20.rs6.net/tn.jsp?f=001wfsjaiBsHkA2zTcYpRSLPYVgbYPxo7t_tWCgf9QgQq4EOar0en9KZk8UEP6e48A58WfFOqTuWHVLAMiaoFoCH2ykUckSa-pnipSZpBHPcx0ofE_fI01YtiL_i2yylFsxBFdtOCJ3ywA0rpVJ3Cx4l-VUcpoVFNyiAqn89q7TCbmsoScP9jXdH8mbrcd3-ja1KTH8xUJ0tH9_VIpk7PIi-JPXPupzG9fi2y5QetnETjj8FwwzN8iDeZ9SFdGD1-VqZbyJk5WC_yk=&c=PmLTGWxmvgB1S6WE5N5jPAiSq4utgD6OaoRr5lWeiWdS9mlU2exAAw==&ch=yZoehepfoF3ocUArQ2czy9VnBaMEMO1t2DWjQtcFAqKDVFO5NLQKJg==), [Investorist](https://www.financedigest.com/ab-property-marketing-appointed-by-revolutionary-trading-platform-investorist.html) reported that the desire for  safe investment locations would be the main driver of Chinese investment in overseas property in 2017. The report also found that security and longer-term [capital appreciation were considered more important than investment](https://www.financedigest.com/the-risks-and-rewards-of-investing-in-venture-capital.html "The Risks and Rewards of Investing in Venture Capital") yield. Developers’ approach to pricing structure is one way in which the [safety of the investment](https://www.financedigest.com/increase-in-investments-in-building-refurbishment-and-new-construction-activities-to-propel-demand-of-construction-safety-net-market-fact-mr-report.html "Increase in Investments in Building Refurbishment and New Construction Activities to Propel Demand of Construction Safety Net Market: Fact.MR Report") can be judged.

**Investorist’s Jon Ellis** concludes,

We’re dealing with a [market of mature buyers in China now and developers](https://www.financedigest.com/ventricular-restoration-systems-market-development-history-current-scenario-industry-insights-2030.html "Ventricular Restoration Systems Market Development History, Current Scenario & Industry Insights 2030") need to respect their desire for safety and for clarity. Chinese investment in overseas property is showing no signs of slowing down and the developers who are appropriately respectful of [Asian buyers can look forward](https://www.financedigest.com/the-asian-breast-implants-market-is-likely-to-scintillate-going-forward.html "The Asian Breast Implants Market is likely to scintillate going forward") to achieving healthy sales in 2017.


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