# Arora Project have experienced out-of-this-world returns with their lead generation
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-03-22
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Revamp Your Marketing Strategies with Modern Martech
Meta Description: Discover how advanced marketing technology can help you target the right audience, increase leads, and improve ROI. Say goodbye to traditional 'spray and pray' tactics!
URL: https://financedigest.com/arora-project-have-experienced-out-of-this-world-returns-with-their-lead-generationhtml

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Campaigns always start with a plan, but they can easily miss the mark without the adequate resources in place. How many marketing campaigns have we seen where marketers have failed to judge their target audience appropriately?

Previously, marketers have had to work with minimal [data insights that have not revealed much about what motivates their customers](https://www.financedigest.com/allianz-benelux-taps-into-modern-data-management-to-combat-fraud-and-foster-a-positive-customer-experience.html "Allianz Benelux Taps into Modern Data Management to Combat Fraud and Foster a Positive Customer Experience") and how they will behave. This era can be marked by the ‘product-dominant’ ‘spray and pray’ marketing philosophies that [place a heavy emphasis](https://www.financedigest.com/future-cheque-clearing-model-places-emphasis-on-speed-and-innovation.html "FUTURE CHEQUE CLEARING MODEL PLACES EMPHASIS ON SPEED AND INNOVATION") on the value of the product/service they are promoting instead of on consumer behaviour.

However, every person is different. Preferences and inclinations considered, broad and open-ended campaigns simply will not cut it and [reap little reward](https://www.financedigest.com/invest-in-data-management-now-and-reap-the-rewards-sooner-than-later.html "Invest in data management now and reap the rewards sooner than later"). Campaigns targeted at unsuitable and irrelevant audiences are why executives in the past have not seen the results they are looking for.

But times have changed, and now there is little reason for marketers to [fall short of their potential](https://www.financedigest.com/oil-dips-as-potential-fed-rate-hike-overshadows-falling-stocks.html "Oil dips as potential Fed rate hike overshadows falling stocks").

**Marketing revamped**

In today’s world, where most [processes are digitised in one way](https://www.financedigest.com/three-ways-that-female-entrepreneurs-can-supercharge-their-hiring-process.html "Three ways that female entrepreneurs can supercharge their hiring process") or another, we have an unprecedented level of exposure to data. A few years ago, Forbes revealed that we create 2.5 quintillion bytes of data each day. Marketing technology (martech) can help us to [harness this data](https://www.financedigest.com/can-financial-services-organisations-harness-data-and-bi-to-catch-up-in-the-digitalisation-race.html "Can financial services organisations harness data and BI to catch up in the digitalisation race?  ") and make informed, evidence-led decisions, based on easily-accessible insights into customer habits and behaviours. The marketing process of today utilises a more scientific approach, and as a whole is a more sophisticated practice, even allowing you to test different [strategies in real-time to assess the value](https://www.financedigest.com/the-value-of-customer-centricity-to-c-suite-financial-strategy.html "The value of customer-centricity to C-Suite financial strategy") of different campaigns.

Enterprises are beginning to see the value of automating basic marketing and [customer service](https://www.financedigest.com/revolutionising-customer-service-three-sectors-that-are-leading-the-way.html "Revolutionising Customer Service: Three sectors that are leading the way…") responsibilities. They can help mitigate the pressure that these departments face, allow [employees to focus their expertise on more important](https://www.financedigest.com/why-is-employee-reward-and-recognition-so-important.html "Why is employee reward and recognition so important?") tasks, and improve the overall customer experience dramatically.

**Martech limitations**

Arora Project, an equity crowdfunding platform, recently implemented [software to enhance their marketing](https://www.financedigest.com/event-management-software-market-to-rise-steadily-at-a-cagr-of-14-1.html "Event Management Software Market to rise steadily at a CAGR of 14.1%") processes. The [platform’s success](https://www.financedigest.com/banking-on-snow-automation-platform-for-success.html "Banking on Snow Automation Platform for Success") places a heavy reliance on generating lots of leads, outside of typical venture capitalists and banks.

Prior to this, Arora [Project used Google Ads as their go-to marketing](https://www.financedigest.com/marine-cables-and-connectors-market-is-projected-to-expand-at-a-cagr-of-5-3-from-2017-to-2025.html "Marine Cables and Connectors Market is Projected to Expand at a CAGR of 5.3% from 2017 to 2025") tool. This is a popular choice for new [businesses as it allows targeted](https://www.financedigest.com/julius-baer-2022-profits-fall-as-it-hits-business-cycle-targets.html "Julius Baer 2022 profits fall as it hits business cycle targets") advertising, measurement capabilities, and controlled cost system allowing you to spend as much money as you would like. However, Arora [Project found the platform to be an expensive tool that generated  an incredibly high cost](https://www.financedigest.com/britain-delays-major-rail-project-hs2-as-costs-soar-again.html "Britain delays major rail project HS2 as costs soar again") per lead. Furthermore, the [team found that they were working](https://www.financedigest.com/finance-teams-have-been-left-in-the-dark-on-the-real-cost-of-working-from-home.html "Finance teams have been left in the dark on the real cost of working from home") extremely hard to find even a small conversion rate using Google Ads.

**How Arora Project amplified their lead gen**

[Arora Project](https://landbot.io/case-studies/arora-project) looked for a new martech solution and integrated Landbot’s powerful and flexible low-code/ no-code chatbot builder. Landbot had a similar vision to Arora Project’s [integration of Google Ads – to help businesses increase](https://www.financedigest.com/increase-your-business-efficiency-with-integrated-labels.html "Increase your Business’ Efficiency with Integrated Labels") their equity through lead generation.

The most impactful benefit of the transition to Landbot was the ability to trial and [test different marketing](https://www.financedigest.com/non-invasive-prenatal-testing-market-size-to-reach-us-5-1-billion-and-registering-a-cagr-of-16-4-by-2027.html "Non-Invasive Prenatal Testing Market Size to Reach US$ 5.1 Billion and Registering a CAGR of 16.4% by 2027") campaigns. Through real-time data insights and automation, Arora [Project was able to  proactively](https://www.financedigest.com/the-hearing-protection-devices-market-to-project-invigoration.html "The Hearing Protection Devices Market To Project Invigoration")A/B test their marketing efforts.

[Turning all stakeholders into virtual focus](https://www.financedigest.com/entrepreneurs-worldwide-turn-their-focus-towards-doing-good.html "ENTREPRENEURS WORLDWIDE TURN THEIR FOCUS TOWARDS DOING GOOD") groups, Arora Project continuously tested and assessed the effectiveness of different campaigns in the eyes of their target audience. Landing pages and [headlines were continually tested](https://www.financedigest.com/what-to-make-of-the-headlines-brexit-and-bank-of-england-policy-eba-bank-stress-tests.html "What to make of the headlines? Brexit and Bank of England policy, EBA bank stress tests"), allowing Arora Project to assess which strategies were resonating best and where their efforts could be better placed.

After shifting to a martech platform that suited Arora Project’s needs, the team was able to increase leads by 40%. This [cut the high cost](https://www.financedigest.com/gms-cruise-to-focus-on-cost-cuts-as-it-ramps-up-robotaxis.html "GM’s Cruise to focus on cost cuts as it ramps up robotaxis") per lead that Google Ads generated by 30%. This incredible increase in results greatly [improved the efficacy of their business](https://www.financedigest.com/5-ways-to-improve-your-business-finances.html "5 Ways to Improve Your Business Finances") operations.

**Hard numbers and hard results**

[Technology has changed the world we live](https://www.financedigest.com/how-technology-has-changed-our-lives.html "How Technology has Changed Our Lives") in, providing us with in-depth data insights into consumer tendencies. Our marketing campaigns should not fail, and there is now little justification if they do.

[Consumer behaviour insights](https://www.financedigest.com/incoming-starbucks-boss-to-bring-consumer-insight-to-coffee-culture.html "Incoming Starbucks boss to bring consumer insight to coffee culture") can be viewed on a broader level for general trends, as well as at a granular level through personal interactions, depending on what is required of a campaign. This allows [marketers to generate](https://www.financedigest.com/the-advancement-based-offing-to-upscale-the-next-generation-antibody-therapeutics-market.html "The Advancement-Based Offing To Upscale The Next Generation Antibody Therapeutics Market") targeted campaigns, tailor-made for specific individual needs and requirements.

Whilst Arora [Project has been one of the first companies to adopt this marketing](https://www.financedigest.com/the-alpha-lactalbumin-market-to-project-invigoration.html "The Alpha Lactalbumin Market To Project Invigoration") technique, they will not be the last, and many more will follow. In the digital age, with exposure to a range of products and services, businesses cannot afford to standby and let other [companies uplevel their processes](https://www.financedigest.com/companies-that-dont-upgrade-their-financial-processes-this-year-will-get-left-behind.html "Companies that don’t upgrade their financial processes this year will get left behind") significantly. The time to act is now to enhance your [marketing processes and increase your lead](https://www.financedigest.com/infrared-thermometer-market-2021-global-leading-companies-analysis-revenue-trends-and-forecasts-2026.html "Infrared Thermometer Market 2021 Global Leading Companies Analysis, Revenue, Trends and Forecasts 2026") generation.


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