# Apple opens store on China’s WeChat platform Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-07-11 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Apple Expands Retail Channels with New WeChat Store in China Meta Description: Apple expands retail channels in China by opening a store on WeChat, offering iPhones, iPads, and Macs for purchase. Shop now on WeChat! URL: https://financedigest.com/apple-opens-store-on-chinas-wechat-platformhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/2023-07-11t041738z2lynxmpej6a02nrtroptp4apple-iphone-china-1736813774233-compressed.jpg) # Apple opens store on China’s WeChat platform BEIJING (Reuters) -Tencent’s WeChat said on Tuesday that iPhone maker Apple had opened a store on its social media platform, marking an expansion of the U.S. firm’s retail channels in the world’s second largest economy. The announcement by WeChat, [China’s dominant messaging app](https://www.financedigest.com/china-regulator-says-alibaba-tencent-have-submitted-app-algorithm-details.html "China regulator says Alibaba, Tencent have submitted app algorithm details") which also provides e-commerce, livestreaming and payment services, said users would be able to buy Apple products including iPhones, iPads and Macs from the store. Apple and Tencent did not immediately respond to requests for further comment. The move by Apple comes as [Chinese consumers](https://www.financedigest.com/unilever-sees-chinese-consumer-confidence-at-historical-low-point.html "Unilever sees Chinese consumer confidence at ‘historical low point’") increasingly turn to social media platforms such as WeChat and ByteDance’s Douyin, the Chinese version of TikTok, to shop. Besides its own stores and website, Apple already [operates a shop on Alibaba Group’s](https://www.financedigest.com/catering-group-sodexo-targets-operating-margin-above-6-in-2025.html "Catering group Sodexo targets operating margin above 6% in 2025") Tmall online marketplace. Apple also tried [marketing its products on a livestream in China](https://www.financedigest.com/world-shares-rally-as-china-offers-markets-a-hand.html "World shares rally as China offers markets a hand") for the first time in May with an hour-long show. China’s [smartphone sales](https://www.financedigest.com/chinese-smartphones-sales-exceed-70-of-russian-market.html "Chinese smartphones sales exceed 70% of Russian market") in the first quarter fell 5% year on year, marking the lowest first-quarter sales figure for the country since 2014, according to data from Counterpoint Research. However, during the quarter [Apple](https://www.financedigest.com/apple-heads-for-largest-q3-revenue-drop-since-2016-as-iphone-sales-slow.html "Apple heads for largest Q3 revenue drop since 2016 as iPhone sales slow") recorded a 19.9% share of the Chinese smartphone market – its biggest since 2014 – as it increased sales by 6% year-on-year in a declining market, the research firm said. (Reporting by Beijing Newsroom, Sophie Yu and Brenda Goh; Editing by Jacqueline Wong and Jamie Freed) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---