# Anya Libova joins Apester as UK Managing Director
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-12-06
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Apester Appoints Anya Libova as UK Managing Director
Meta Description: Explore how Anya Libova's appointment as UK Managing Director highlights Apester's commitment to growth in the EMEA region, focusing on sales,
URL: https://financedigest.com/anya-libova-joins-apester-as-uk-managing-directorhtml

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_Senior appointment follows the hire of media veteran Itay Gissin as CEO_

[Apester](https://apester.com/) has announced the appointment of Anya Libova as UK Managing Director, hot on the heels of hiring Itay Gissin as CEO.

These appointments illustrate Apester’s continued investment and further growth in the EMEA region. Anya will focus on growing the company’s sales, partnerships and operations in the UK; [expanding the publisher portfolio](https://www.financedigest.com/incentive-qas-expands-retail-portfolio-with-million-pound-shopping-centre-contract.html "Incentive QAS Expands Retail Portfolio With Million Pound Shopping Centre Contract") as Apester readies itself to welcome a number of other new joiners as it doubles down on growth.

The publisher-focused technology company drives engagement for a growing roster of clients including ESI Media, Reedpop, NME Networks, GoFeminin, Trusted Reviews, RTL Interactive, Global Gaming and Kicker; helping them to optimise [data strategies](https://www.financedigest.com/investing-in-a-first-party-data-strategy-can-save-the-day-for-retailers.html "Investing in a first-party data strategy can save the day for retailers") and drive new revenue streams.

Most recently, Anya held a position of a publisher [sales director](https://www.financedigest.com/adnami-appoints-sophie-spencer-as-uk-agency-sales-director.html "Adnami appoints Sophie Spencer as UK Agency Sales Director") for the UK & Nordics at Taboola, helping publisher clients make the most of the content recommendation engine’s technology to drive revenue, grow engagement and attract new audiences. Prior to this, Anya was a consultant at Accenture Song, formerly Accenture Interactive, where she was focused on data driven marketing strategy; supporting clients with leveraging customer insights and analytics to [improve their sales](https://www.financedigest.com/european-junk-debt-sales-spring-back-to-life-as-sentiment-improves.html "European junk debt sales spring back to life as sentiment improves") and marketing efforts. She is also an active supporter of a number of initiatives aimed at improving [DEI in the media industry](https://www.financedigest.com/holding-a-mirror-up-to-the-finance-industry-on-diversity-equity-inclusion-dei.html "Holding a mirror up to the finance industry on Diversity, Equity & Inclusion (DEI)"), including as a member of Bloom UK, The Women in Programmatic Network and as a mentor with Beleve. Anya [holds an MBA and earned a distinction in her MSc Marketing](https://www.financedigest.com/energy-utilities-sector-to-hold-60-share-in-switchgear-monitoring-system-market-by-2031.html "Energy & Utilities Sector To Hold 60% Share In Switchgear Monitoring System Market By 2031") from the University of Manchester.

_“Apester’s technology supports media owners across the three key pillars – audience engagement, data and revenue, and I can’t wait to bring its market_ [leading offer to more clients,” she says](https://www.financedigest.com/britain-says-it-is-committed-to-leading-a-nato-task-force-in-2024.html "Britain says it is committed to leading a NATO task force in 2024"). _“_ _The team is empowering publishers with the tools they need to understand their audiences better, whilst reducing reliance on third [party cookies](https://www.financedigest.com/how-banks-can-prepare-for-the-demise-of-the-3rd-party-cookie.html "How banks can prepare for the demise of the 3rd party cookie") and providing interactive and highly engaging experiences which put control back in the hands of publishers.”_

Media veteran and former Investing.com executive, Itay Gissin, joined Apester as [CEO earlier this year](https://www.financedigest.com/a-network-of-networks-will-ceos-be-replaced-by-ai-in-the-next-10-years.html "A Network of Networks: Will CEOs be Replaced by AI in the Next 10 Years?"). He adds: _“Anya immediately understood Apester’s mission and its unique positioning as a technology company which marries the goals of editorial and [commercial teams](https://www.financedigest.com/tailify-bolsters-leadership-team-with-addition-of-julia-burton-brown-as-commercial-director.html "Tailify bolsters leadership team with addition of Julia Burton Brown as Commercial Director"). She is a natural leader and will be an enormous asset to our expanding, high-performing [team as we help publishers grow by driving](https://www.financedigest.com/protecting-the-finance-team-from-burnout-to-drive-employee-retention.html "Protecting the finance team from burnout to drive employee retention") revenue and audience engagement, even in the current challenging climate.”_

**Media Contacts:**

Maryum Sheikh, [The Digital Voice™PR Agency](https://www.thedigitalvoice.co.uk/)

press@thedigitalvoice.co.uk

**About Apeste** r:

Apester is an interactive experience platform that allows publishers, brands and creators to engage and understand [customers across digital media](https://www.financedigest.com/10-tips-to-help-with-your-social-media-customer-care.html "10 TIPS TO HELP WITH YOUR SOCIAL MEDIA CUSTOMER CARE") channels, driving lead generation, brand uplift, conversions and sales. Its code-free tech allows any [user to create audience-pleasing experiences](https://www.financedigest.com/poor-user-experience-plaguing-wealth-management-firms-warns-radical-company.html "Poor user experience plaguing wealth management firms, warns Radical Company") in minutes – from web stories to videos to surveys – and distribute them across multiple digital media channels. Apester’s DMP integrations also enable the privacy-compliant collection and storage of zero-party and first-party engagement [data generated from its experiences](https://www.financedigest.com/allianz-benelux-taps-into-modern-data-management-to-combat-fraud-and-foster-a-positive-customer-experience.html "Allianz Benelux Taps into Modern Data Management to Combat Fraud and Foster a Positive Customer Experience") and applications. Apester operates from New York, London, Berlin and Tel Aviv and is [trusted by publishers](https://www.financedigest.com/opus-trust-marketing-publishes-a-report-to-offer-insightinto-the-changing-face-of-customer-communications.html "Opus Trust Marketing publishes a report to offer insight into the changing face of customer communications") around the world including ESI Media, Reedpop, NME Networks, GoFeminin, Trusted Reviews, RTL Interactive, Global Gaming and Kicker. Visit [https://apester.com](https://apester.com) to learn more.


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