# Aldi UK says December sales up 26%
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-01-03
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Aldi UK Sales Surge 26% in December Amid Cost-of-Living Crisis
Meta Description: Discover how Aldi UK's sales hit 1.4 billion pounds in December, driven by new store openings and increased consumer demand for savings during the
URL: https://financedigest.com/aldi-uk-says-december-sales-up-26html

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LONDON (Reuters) -The British arm of German discount supermarket group Aldi said its sales in December rose 26% compared to the previous year, reflecting the opening of new stores and consumers’ search for savings in a cost-of-living crisis.

Aldi UK and Ireland said on Tuesday its sales topped 1.4 billion pounds ($1.67 billion) in December for the first time.

The group, privately owned by [Aldi](https://www.financedigest.com/aldi-uk-to-recruit-6000-after-strong-christmas-trading.html) Sud, recently overtook Morrisons to become Britain’s fourth largest supermarket chain and has a market share of 9.3%.

It highlighted [strong growth in sales](https://www.financedigest.com/indias-tata-motors-jumps-to-a-7-month-high-on-strong-q4-jlr-sales.html "India’s Tata Motors jumps to a 7-month high on strong Q4 JLR sales") of fresh meat, with fresh poultry and pork options both up over 28%.

It said sales of chilled desserts and fresh cheeses jumped by almost 30% and 50% respectively, while sales of snacks such as crisps and nuts were up over 40% as the mens soccer [World Cup](https://www.financedigest.com/soccer-englands-houghton-will-keep-knocking-the-door-for-the-world-cup.html "Soccer-England’s Houghton will keep ‘knocking the door’ for the World Cup") coincided with the run up to Christmas for the first time.

Monthly industry data has consistently shown Aldi and fellow [German](https://www.financedigest.com/german-inflation-eases-to-6-4-in-august.html) rival Lidl as the fastest growing UK grocers during the [cost-of-living crisis](https://www.financedigest.com/british-shoppers-defy-cost-of-living-crisis-at-christmas.html "British shoppers defy cost-of-living crisis at Christmas") as consumers have sought savings.

Also unlike their traditional rivals, Aldi and [Lidl](https://www.financedigest.com/retailer-lidl-uk-raises-staff-pay-for-third-time-in-12-months.html) are still [opening lots of new stores](https://www.financedigest.com/apple-opens-store-on-chinas-wechat-platform.html "Apple opens store on China’s WeChat platform").

However, investment to keep a lid on prices has [dented profit](https://www.financedigest.com/inflation-boosts-jeronimo-martins-q4-profit-but-dents-margins.html "Inflation boosts Jeronimo Martins’ Q4 profit but dents margins") at both Aldi and Lidl.

($1 = 0.8364 pounds)

(Reporting by James Davey, Editing by [Paul Sandle and Sarah Young)](https://www.financedigest.com/young-leaders-forum-paul-forkans-leadership-thoughts.html "Young Leaders Forum: Paul Forkan’s leadership thoughts")


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