# Alderbrooke appoints former Vice President, Workforce Analytics at IBM, Jonathan Ferrar as Board Advisor
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-09-15
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Jonathan Ferrar joins Alderbrooke as a Board Advisor in London
Meta Description: Alderbrooke announces the appointment of Jonathan Ferrar, a global HR strategy and workforce analytics expert, as a Board Advisor. Enhancing behavioural and
URL: https://financedigest.com/alderbrooke-appoints-former-vice-president-workforce-analytics-at-ibm-jonathan-ferrar-as-board-advisorhtml

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[Alderbrooke](http://www.alderbrookegroup.com/), the human capital consultancy, has today announced the appointment of Jonathan Ferrar, the globally respected HR strategy and workforce analytics expert, as a Board Advisor in London.

A leading influencer in the world on HR issues, Jonathan is an authority on the future of work. He will strategically support Alderbrooke on its behavioral and cultural analysis capabilities.

Jonathan has 25 years of experience, most recently in a succession of roles at IBM. He was listed on LinkedIn as a “Top HR Analytics Influencer” in 2014, as one of “15 HR and People Analytics Experts to follow” by Jibe in 2016. He has also [recently written a book called “The Power](https://www.financedigest.com/recent-research-high-power-industrial-burners-market-to-witness-steady-growth-at-4-1-cagr-by-2021-to-2031-persistence-market-research.html "Recent Research: High Power Industrial Burners Market To Witness Steady Growth At 4.1% CAGR By 2021 to 2031: Persistence Market Research") of the People: learn how successful organisations use workforce analytics to improve business performance”

The combination of Alderbrooke’s expertise in behavioural and cultural analysis and Jonathan’s deep understanding of the [market will enhance the firm’s already powerful predictive analytics](https://www.financedigest.com/transportation-predictive-analytics-and-simulation-market-2021-by-global-key-players-types-applications-countries-industry-size-and-forecast-to-2027.html "Transportation Predictive Analytics And Simulation Market 2021 by Global Key Players, Types, Applications, Countries, Industry Size and Forecast to 2027") capability. Alderbrooke’s ‘CultureScope’ tool analyses individual and corporate behaviour to measure, understand and improve culture, an [industry-leading](https://www.financedigest.com/german-new-passenger-car-registrations-up-3-in-august-industry-source.html) platform used by many large financial services [firms](https://www.financedigest.com/digital-marketing-for-finance-and-insurance-firms-is-changing-are-you-ready.html "Digital marketing for finance and insurance firms is changing — Are you ready?").

**Paul Cook, CEO at Alderbrooke, said:** “Alderbrooke is building a formidable team of [industry-leading](https://www.financedigest.com/german-new-passenger-car-registrations-up-3-in-august-industry-source.html) talent and we are delighted to have someone of Jonathan’s reputation on board. I’m very much looking [forward to the support](https://www.financedigest.com/taiwans-president-looks-forward-to-britain-supporting-its-cptpp-bid.html "Taiwan’s President looks forward to Britain supporting its CPTPP bid") and guidance he will provide the team at Alderbrooke and what we will be able to learn from his considerable experience in the industry over many years.”

**Jonathan Ferrar said:** “There are many organisations that offer HR analytics solutions but the reason I have chosen to join Alderbrooke is the undoubted quality of their solution. The scientific rigour and depth of analytical insight has the power to [transform clients’ businesses](https://www.financedigest.com/the-modern-cfo-at-the-forefront-of-business-transformation.html "The Modern CFO: At the forefront of business transformation"). I fully [expect the Alderbrooke solution to become an industry](https://www.financedigest.com/german-industrial-orders-slump-more-than-expected-in-august.html "German industrial orders slump more than expected in August") benchmark and I am really looking forward to what will be an extremely exciting journey.”


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