# Alawwal bank redefines what branch banking means in the digital age Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2017-04-10 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Experience the Future of Banking at Alawwal's Ibda Café Meta Description: Experience innovative banking at Ibda Café - open an account, get a credit card, and enjoy a cappuccino while leading the financial industry's digital URL: https://financedigest.com/alawwal-bank-redefines-what-branch-banking-means-in-the-digital-agehtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/img4125-1036-1736843964648-compressed.jpg) **_Synechron designs first-of-its-kind café branch complete with barista and digital onboarding_** Coffee and Impulsive Banking are infused with the latest digital technologies Continuing to lead the innovation space in the financial industry and delivering truly digital banking solutions, Alawwal bank has unveiled its new digital branch in the form of a coffee shop that aims to set the global benchmark for branch banking.  Committed to delivering a superior digital customer experience, the [Bank has redefined a traditional](https://www.financedigest.com/the-role-of-fintech-in-disrupting-traditional-banking-services.html "The Role of Fintech in Disrupting Traditional Banking Services") distribution model into a state-of-the-art café facility that offers customers the ability to open an account and get an instant credit card, in under seven minutes, whilst enjoying a cappuccino and croissant from its partner Costa Coffee. The Ibda café is set to be a key disruptor in how banks engage with their customers in the [Kingdom of Saudi Arabia](https://www.financedigest.com/sommet-education-partners-with-kingdom-of-saudi-arabias-tourism-development-fund.html "Sommet Education partners with Kingdom of Saudi Arabia’s Tourism Development Fund") and has launched this pivotal concept in the Nakheel mall in Riyadh. Together with its key digital innovation partner [Synechron Inc.](http://www.synechron.com/), a global financial services consulting and technology services provider, the bank’s leadership set out to reimagine and reinvent the physical distribution model for the millennial generation.  The Ibda Café is a [unique facility in that it is the first open-air digital](https://www.financedigest.com/digitally-projected-revenue-to-be-the-unique-selling-point-of-surgical-chisels-market.html "Digitally projected revenue to be the unique selling point of Surgical Chisels Market") branch café that introduces the Barista and digital-first onboarding processes. Inherent in its design are the principles trust and transparency in retail banking.  The Ibda concept is the world’s first of its [kind initiative and with its launch](https://www.financedigest.com/how-an-injury-led-to-launching-a-first-of-its-kind-fitness-app.html "How An Injury Led to Launching a First-Of-Its-Kind Fitness App") on February 19th 2017 attended by Alawwal’sChairman Mr. Mubarak Al-Kafra, [Board member](https://www.financedigest.com/passendo-powers-up-with-raft-of-new-board-members.html "Passendo powers up with raft of new board members") Mr. Eyad Al-Hussian, Managing Director Mr. Soren Nikolajsen and a number of [senior bank](https://www.financedigest.com/barclays-private-bank-makes-senior-appointments-in-singapore-statement.html "Barclays Private Bank makes senior appointments in Singapore – statement") officials. Sami Al-Rowaithy, Head of Marketing, E-business and Digital Channels Management Alawwal commented, “By combining a coffee shop with [digitized banking](https://www.financedigest.com/how-fs-organisations-can-enter-the-new-age-in-digital-banking.html "How FS Organisations Can Enter The New Age in Digital Banking") solutions, we solve so many problems across the traditional distribution model from lowering operating costs to customer engagement to providing valued advisory services whilst still delivering instant onboarding.  Our Ibda [branch is not about replacing](https://www.financedigest.com/unicredit-to-pay-bonus-replace-850-older-branch-staff-in-italy.html "UniCredit to pay bonus, replace 850 older branch staff in Italy") staff with machines but rather using lifestyle interaction to help customers and staff engage more deeply all in a digitally enabled experience.” When customers enter the café, their journey is met by interactive screens, enabling them to understand more about the functionality within the branch, research the [bank’s products](https://www.financedigest.com/open-banking-the-game-changer-in-digital-finance-products.html "Open Banking: The Game-Changer in Digital Finance Products") and services, play games, and open an account or credit card with minimal friction and effort. New Alawwal bank [customers leave the Ibda branch with a first impression of how efficient the bank’s operations are and how they will be able to manage their finances on a daily basis through the bank’s digital](https://www.financedigest.com/how-will-the-introduction-of-digital-banking-impact-customer-perception-and-overall-loyalty.html "HOW WILL THE INTRODUCTION OF DIGITAL BANKING IMPACT CUSTOMER PERCEPTION AND OVERALL LOYALTY?") solutions. David Horton, [Managing Director of Innovation](https://www.financedigest.com/stellar-innovation-to-drive-the-dysphagia-management-market.html "Stellar Innovation to drive the Dysphagia Management Market"), Synechron, “We are proud and honored that Alawwal chose to work with Synechron as their one-stop partner in envisioning, building and developing the Ibda café.  We were able to work with the bank’s leadership to set the vision, to build and design everything from a new cutting-edge interior design and fit-out, to a range of [digital interactive experiences that will propel the bank as a leader in digital innovation](https://www.financedigest.com/the-digital-pathology-systems-market-to-get-digitally-innovative.html "The Digital Pathology Systems Market to get digitally innovative"). The digital onboarding solution we have developed for the Ibda café is the best in the [market globally](https://www.financedigest.com/rfid-sensor-market-explore-top-factors-that-will-boost-the-global-market-in-future-tmr.html "RFID Sensor Market: Explore Top Factors that will Boost the Global Market in Future | TMR") and was only made possible by the bank’s leaders, who are relentless in continuous improvement, and truly ‘customer-obsessed’.  The Ibda branch is inevitably going to set the bank apart from its competitors, and I have no doubt will establish a new precedent in bank branches.” --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---