# Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-11-30
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Adverty joins forces with Livewire for expanded in-game ad
Meta Description: Adverty partners with Livewire to expand in-game ad inventory locally in Asia Pacific, granting exclusive rights to sell in Australia, Vietnam and Japan.
URL: https://financedigest.com/adverty-partners-with-livewire-to-continue-growth-of-in-game-advertising-across-asia-pacifichtml

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[**![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/adverty-logo-1736836792124-compressed.jpg)**](https://adverty.com/)

[**Adverty**](https://adverty.com/) **today announces a new partnership with global gaming marketing & gametech company Livewire, as it continues its expansion into key markets globally. The collaboration brings Adverty’s in-game ad inventory locally to Asia Pacific, the largest continent in gaming.**

[Adverty](https://adverty.com/), the leading in-game platform for advertisers, agencies and game developers, is further expanding its global footprint by signing a partnership agreement with gametech focused company Livewire.

The partnership will enable greater brand access to Adverty’s in-game inventory in key markets across Asia Pacific. Livewire is also granted exclusive rights to sell Adverty’s inventory in Australia, Vietnam and Japan, while it also strengthens Adverty’s footprint in the Middle East.

Tobias Knutsson, CEO of Adverty, comments: “We are on a mission to ensure that every [brand and every agency in every corner of the world](https://www.financedigest.com/how-music-sound-can-help-financial-brands-differentiate-in-a-competitive-world.html "How Music & Sound Can Help Financial Brands Differentiate in a Competitive World") can access our market-leading in-game ad inventory. With gaming now ingrained in [modern day](https://www.financedigest.com/who-is-the-modern-day-cfo.html "WHO IS THE MODERN DAY CFO?") culture, across geographies and demographics, this presents a greenfield for creative innovation. We want to connect the right brands and [services to the right game](https://www.financedigest.com/financial-services-is-upping-its-customer-experience-game.html "Financial services is upping its customer experience game"), at the right time and place.”

At a time when the market is waking up to the growing importance of gaming within the media ecosystem, [Adverty](https://adverty.com/) makes it easier for ad buyers to access the latest in-game advertising inventory. Meanwhile, Livewire boasts dozens of clients in sectors ranging from FMCG, Entertainment, Retail, Sports, Food & Beverage and Finance – and an enviable and [growing reputation in a number of important](https://www.financedigest.com/factbox-europe-ramps-up-coal-imports-as-energy-supply-fears-grow.html "Factbox-Europe ramps up coal imports as energy supply fears grow") markets.

Indy Khabra, co-founder and CEO at Livewire, adds: “We are delighted to [partner with Adverty to widen access](https://www.financedigest.com/fico-and-efl-partner-to-extend-access-to-credit-for-unscoreable-consumers-and-entrepreneurs-in-multiple-markets.html "FICO and EFL Partner to Extend Access to Credit for “Unscoreable” Consumers and Entrepreneurs in Multiple Markets") to this powerful inventory type. We share a joint [mission in that we’re passionate about pioneering gametech and seek to enable brands to engage global](https://www.financedigest.com/spacex-rocket-sends-first-global-water-survey-mission-into-orbit.html "SpaceX rocket sends first global water survey mission into orbit") and regional gaming audiences. Together, we are helping companies, both large and small, to [navigate opportunities](https://www.financedigest.com/navigating-the-post-brexit-debt-landscape-opportunities-for-corporate-funding.html "Navigating the post-Brexit debt landscape: opportunities for corporate funding") within the gaming ecosystem.

**About** [**Adverty**](https://adverty.com/) **:**

Adverty, the leading in-game [advertising platform](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising"), delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows [content creators to monetise the complete experience](https://www.financedigest.com/western-digital-transforms-the-mobile-experience-with-new-high-performance-solutions-designed-to-address-todays-and-tomorrows-consumer-demand-for-high-quality-content.html "Western Digital Transforms the Mobile Experience with New High-Performance Solutions Designed to Address Today’s and Tomorrow’s Consumer Demand for High-Quality Content") with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming [revenue streams](https://www.financedigest.com/innovation-is-the-path-to-revenue-how-financial-organisations-can-open-up-alternative-revenue-streams.html "Innovation is the path to revenue: How financial organisations can open up alternative revenue streams"). More information at www.adverty.com.

**About Livewire:**

Livewire is a global [gaming marketing](https://www.financedigest.com/how-businesses-can-effectively-pivot-marketing-game-plans-for-christmas-2020.html "How businesses can effectively pivot marketing game plans for Christmas 2020") & gametech company with offices in EMEA and APAC. Livewire creates integrated gaming marketing strategies, using their experience with gaming publishers, talent, [digital platforms and emerging technology](https://www.financedigest.com/digital-technology-and-startups-during-a-recession-how-to-stay-afloat.html "Digital Technology and Startups During a Recession — How to Stay Afloat") to design campaigns and deliver solutions that add value. As the leading gaming & esports [ecosystem expert and trusted partner](https://www.financedigest.com/volkswagen-to-partner-on-indonesia-ev-battery-ecosystem-minister.html "Volkswagen to partner on Indonesia EV battery ecosystem -minister") to brands, Livewire helps with entry and strategy across the metaverse in gaming marketing, delivering evergreen solutions where data informs content, improving performance and engagement. For more information, visit [www.livewire.group](https://livewire.group/) or email hello@livewire.group.


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