# Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-07-14
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Revolutionary Streaming Video Ads in Gaming World
Meta Description: Adverty and SeenThis team up to bring innovative programmatic video ad formats to the gaming world for the first time, offering immersive, high-quality ad
URL: https://financedigest.com/adverty-launches-industry-first-streaming-video-technology-for-in-play-ads-in-partnership-with-seenthishtml

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_Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time_

**London, UK – 14th July 2022**: [Adverty](https://adverty.com/) AB today unveils a global partnership with Swedish technology company [SeenThis](https://seenthis.co/); the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new standard for immersive, smooth, high-quality in-game video advertising.

[Demand for video advertising formats](https://www.financedigest.com/demand-for-potassium-formate-market-to-expand-at-a-cagr-of-5-1-through-2028.html "Demand for Potassium Formate Market to Expand at a CAGR of 5.1% Through 2028") shows no sign of abating. In the US alone, [digital video advertising](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") spend surged 49% in 2021 and is expected to reach nearly $50bn this year, with other markets seeing growth on a similar scale.

By [streaming rather than using traditional technology](https://www.financedigest.com/coca-cola-digital-ad-campaigns-use-seenthis-streaming-technology-to-avoid-excessive-carbon-footprint.html "Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint"), Adverty and SeenThis create lightweight, crystal-clear video advertising placements in contextually appropriate positions through In-Play™ ads – from billboards to bus shelters – within a wide range of games, driving optimal engagement and performance.

Jonas Söderqvist, CEO at Adverty comments: _“At a time when programmatic video advertising continues to explode, we are delighted to announce our global partnership with [SeenThis to bring video ads to in-game advertising](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising"). This industry-first streaming solution is incredibly data-light and allows short, snappy content to be shared with ultimate flexibility. This adds significantly to the immersive quality of our leading in-game environments, with smooth, high-quality, fast-rendering video ad [units now available](https://www.financedigest.com/simalliance-members-report-shipments-of-4-9-billion-sims-in-2017-while-estimated-total-available-sim-market-in-2017-increases-2-75-to-5-6-billion-units.html "SIMalliance Members Report Shipments of 4.9 Billion SIMs in 2017, while Estimated Total Available SIM Market in 2017 Increases 2.75% to 5.6 Billion Units   ") across all our formats.”_

Jesper Benon, CEO at SeenThis, adds: _“Through our streaming technology, we’re speeding up and evolving the [digital media landscape to set](https://www.financedigest.com/digitized-overhaul-to-drive-the-bone-block-fixation-sets-market.html "Digitized overhaul to drive the Bone Block Fixation Sets Market") a new standard for content delivery online._ _SeenThis’s groundbreaking screen experience enables advertisers to stream high-quality video creative in display [across the programmatic ecosystem – at speed and at scale – thereby delivering](https://www.financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordics.html "Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics") highly engaging experiences. This marks the first time that SeenThis streaming video is used [in-game and we are delighted to see Adverty’s](https://www.financedigest.com/adverty-and-yazle-announce-exclusive-in-game-ad-partnership-in-mena-region.html "Adverty and Yazle announce exclusive in-game ad partnership in MENA region") ad platform fully supporting our state-of-art video technology.”_

This new format will allow [brands which are investing](https://www.financedigest.com/5-compelling-reasons-that-you-should-invest-in-branding.html "5 Compelling Reasons That You Should Invest In Branding") in video to place short form videos of between six and 15 seconds, as seen on platforms such as TikTok, Instagram, Facebook and YouTube, into games where they find captive, engaged and often hard-to-reach audiences. With over 3 billion gamers across the world, more and more brands are opting to implement in-game advertising – with increasingly sophisticated ads yielding impressive results at a time when such opportunities are coming to be regarded as central for [future innovations within the Metaverse](https://www.financedigest.com/what-is-the-future-of-banking-in-the-metaverse.html "What is the future of banking in the metaverse?").

**Video Examples:**

https://www.youtube.com/watch?v=iAjKWJEao9s

https://www.youtube.com/watch?v=CkhZwOIZ87A

**PR Contact:**

[press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk)

[Maryum Sheikh](mailto:mary@thedigitalvoice.co.uk)

**_About_** [**_Adverty_**](https://adverty.com/)

[_Adverty, the leading in-game advertising platform_](https://adverty.com/) _, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows [content creators to monetise the complete experience](https://www.financedigest.com/western-digital-transforms-the-mobile-experience-with-new-high-performance-solutions-designed-to-address-todays-and-tomorrows-consumer-demand-for-high-quality-content.html "Western Digital Transforms the Mobile Experience with New High-Performance Solutions Designed to Address Today’s and Tomorrow’s Consumer Demand for High-Quality Content") with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and [gaming revenue](https://www.financedigest.com/ubisoft-shares-slump-20-after-french-video-game-maker-warns-on-revenue.html "Ubisoft shares slump 20% after French video game maker warns on revenue") streams. More information at_ [_www.adverty.com_](http://www.adverty.com) _._

**About SeenThis**

_Since 2017, Swedish tech [company SeenThis has been evolving screen experiences](https://www.financedigest.com/poor-user-experience-plaguing-wealth-management-firms-warns-radical-company.html "Poor user experience plaguing wealth management firms, warns Radical Company") for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is [transforming the distribution and climate impact of digital](https://www.financedigest.com/how-digital-is-transforming-finance-in-2023.html "How Digital Is Transforming Finance in 2023") content. With billions of streams served for more than 1000 brands in over 40 countries, the company is on a journey to reshape the internet — for good. [Working across eight offices](https://www.financedigest.com/working-from-home-or-the-office-how-to-do-it-best.html "Working from home or the office – how to do it best") globally, SeenThis employees are obsessed with creating a truly high-speed and energy efficient Internet. For more information, visit_ [_seenthis.co_](http://seenthis.co/) _._

**This is a Sponsored Feature.**


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