# Adverty and Yazle announce exclusive in-game ad partnership in MENA region
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-08-18
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Adverty announces exclusive partnership with Yazle in MENA
Meta Description: Discover how Adverty and Yazle have teamed up to offer seamless in-game advertising opportunities in the MENA region to engage with audiences in virtual worlds.
URL: https://financedigest.com/adverty-and-yazle-announce-exclusive-in-game-ad-partnership-in-mena-regionhtml

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**Sponsored Feature Presented by Adverty**

_Adverty, the leading in-game advertising provider and multi-patent-holding creator of Metaverse-ready ad opportunities, announces exclusive partnership with Yazle_

**London, UK – 18th August:** [Adverty AB](https://adverty.com/) today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities.

The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seeking to communicate and [advertise within virtual worlds](https://www.financedigest.com/national-world-launches-new-ad-manager-platform-powered-by-danads-empowering-businesses-to-take-control-of-their-advertising.html "National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising"). The MENA region is fast becoming a global hotspot for gaming, with surging interest in eSports in particular, whilst the crown prince of Dubai has recently spoken of his ‘metaverse strategy’ that will add 40,000 jobs and $4 billion to the economy over a five-year period.

In partnering with Yazle, which already has a strong gaming proposition in the MENA markets, due to its partnership with Activision Blizzard in the region, Adverty is now one step closer to true global representation, [says its VP Partner Sales](https://www.financedigest.com/ikea-stores-owner-ingka-says-campaigns-help-boost-store-visits-and-sales.html "IKEA stores owner Ingka says campaigns help boost store visits and sales"), Alex Ginn:

_“We’re delighted to be able to offer our ground-breaking formats in the region, with such a credible [partner with such strong knowledge of gaming](https://www.financedigest.com/gumgum-and-frameplay-partner-to-deliver-contextually-relevant-intrinsic-in-game-advertisements.html "GumGum and Frameplay Partner to Deliver Contextually Relevant, Intrinsic In-Game Advertisements") at our side. This will be a huge asset to agencies and brands in these countries – opening up entirely new possibilities for engagement with audiences,”_ he adds. “ _What’s_ _more, this timely [partnership reflects huge investment in gaming](https://www.financedigest.com/adverty-and-drive-ahead-developer-dodreams-announce-exclusive-in-game-ad-partnership.html "Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership") in the region.”_

[Digital marketing specialist, Yazle, provides its expanding client list with unique digital ad-tech solutions, thanks to exclusive partnerships with elite digital platforms](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising"). And, with Mastercard [already onboard and set to leverage Adverty’s formats, a number of other brands and clients have already expressed interest](https://www.financedigest.com/czech-interest-rates-already-at-high-level-central-bank-governor-says.html "Czech interest rates already at high level, central bank governor says").

Jamie Atherton, Yazle’s [Managing Director](https://www.financedigest.com/anya-libova-joins-apester-as-uk-managing-director.html "Anya Libova joins Apester as UK Managing Director"), says: _“We are delighted to partner with Adverty and take its world-leading, immersive in-game formats to brands and clients in the region. With such a strong partner with ground-breaking technologies, at our side, we’re thrilled to be able to introduce formats such as [in-game](https://www.financedigest.com/adverty-appoints-jonas-soderqvist-as-ceo-as-brands-wakes-up-to-the-power-of-in-game-advertising.html "Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising") video advertising. There is so much [coming up and we’re truly excited](https://www.financedigest.com/open-banking-is-coming-and-here-is-why-customers-should-be-excited.html "Open banking is coming and here is why customers should be excited") about the future.”_

In recent months, Adverty launched industry-first streaming [video technology for In-Play™ ads – bringing innovative programmatic video ad formats to the gaming](https://www.financedigest.com/ubisoft-shares-slump-20-after-french-video-game-maker-warns-on-revenue.html "Ubisoft shares slump 20% after French video game maker warns on revenue") world for the first time. And, with over 3 billion gamers across the world, [growing numbers of businesses](https://www.financedigest.com/exit-bee-hires-neil-stewart-as-business-development-director-as-its-client-roster-grows.html "Exit Bee hires Neil Stewart as Business Development Director as its client roster grows") are opting to implement in-game advertising – with increasingly sophisticated ads yielding impressive results.

**PR Contact:**

Maryum Sheikh, [The Digital Voice PR Agency](https://www.thedigitalvoice.co.uk/)

[press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk)

**_About_** [**_Adverty_**](https://adverty.com/)

_Adverty, the [leading in-game advertising platform](https://www.financedigest.com/leading-payment-platform-appoints-new-key-positions-to-help-with-growth.html "Leading Payment Platform Appoints New Key Positions to Help With Growth"), delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows [content creators](https://www.financedigest.com/how-to-find-and-recruit-content-creators-that-align-with-your-brand-organically.html "How to find and recruit content creators that align with your brand, organically") to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, Istanbul and Lviv and works with advertisers, agencies and [developers to unlock audiences and gaming](https://www.financedigest.com/mobile-games-developer-huuuge-says-has-24-2-million-at-svb.html "Mobile games developer Huuuge says has .2 million at SVB") revenue streams. More information at_ [_www.adverty.com_](http://www.adverty.com) _._

**_About Yazle_**

_Yazle is a proven industry [leader within the MENA digital](https://www.financedigest.com/young-leaders-forum-debating-what-successful-leadership-looks-like-in-the-digital-age.html "Young Leaders Forum, debating what successful leadership looks like in the digital age") marketplace, providing unique and innovative digital ad-tech solutions since 2013._

_Yazle’s [exclusive partnerships with elite digital](https://www.financedigest.com/making-sure-that-finservs-digital-transformation-doesnt-mean-digital-exclusion.html "Making sure that FinServ’s digital transformation doesn’t mean digital exclusion") platforms alongside our_

_rapidly [expanding client portfolio](https://www.financedigest.com/incentive-qas-expands-retail-portfolio-with-million-pound-shopping-centre-contract.html "Incentive QAS Expands Retail Portfolio With Million Pound Shopping Centre Contract"), means we have established ourselves as the_

_preferred partner for the [majority of agencies & globally](https://www.financedigest.com/how-to-best-protect-assets-following-major-global-shifts.html "How to Best Protect Assets Following Major Global Shifts") renowned brands_

_across all our markets._


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