# Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-07-28
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Adverty and Dodreams Partner for Drive Ahead! In-Game Ads
Meta Description: Adverty announces exclusive partnership with Dodreams to bring seamless In-Play™ ads to Drive Ahead! game, providing advertisers with immersive opportunities.
URL: https://financedigest.com/adverty-and-drive-ahead-developer-dodreams-announce-exclusive-in-game-ad-partnershiphtml

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###### **Sponsored Feature Presented by Adverty**

[_Adverty, the leading in-game advertising provider_](https://adverty.com/) _and multi-patent-holding creator of Metaverse-ready ad opportunities, announces an exclusive partnership with leading developer, Dodreams, publisher of perennial hit car-battle game Drive Ahead!_

**London, UK – 28th July:** [Adverty AB](https://adverty.com/) today unveils an exclusive global partnership with the leading games developer as it launches seamless In-Play™ ads inside [Dodreams](https://www.dodreams.com/)’ hugely popular Drive Ahead! game – enabling advertisers to grasp immersive advertising opportunities within the top-tier game.

Dodreams is now using [Adverty’s](https://www.financedigest.com/adverty-partners-with-livewire-to-continue-growth-of-in-game-advertising-across-asia-pacific.html) technology to show unobtrusive and contextually relevant ads to its huge and ever-growing community, with Adverty’s In-Play™ ads prominently displayed in the game arena and throughout the interface.

Often described as the best of the head-to-head battlers, Drive Ahead! is a gladiatorial arena racing [game that boasts over 225 million](https://www.financedigest.com/mobile-games-developer-huuuge-says-has-24-2-million-at-svb.html "Mobile games developer Huuuge says has .2 million at SVB") organic downloads and more than a million fans on video platforms. Now seven years old, the game continues to grow in popularity, having been featured multiple times on both iOS and Android [app stores](https://www.financedigest.com/apple-given-fourth-dutch-fine-in-app-store-dispute.html "Apple given fourth Dutch fine in App Store dispute").

![Dodreams](https://www.globalbankingandfinance.com/wp-content/uploads/2022/07/DoDreams-logo-590x181.jpg)

Dodreams CEO Erik Pöntiskoski explains: _“We see in-game advertising as our most [promising and also fastest-growing source](https://www.financedigest.com/china-most-promising-source-of-funds-for-overseas-developers-reveals-investorist.html "China ‘most promising source of funds’ for overseas developers, reveals Investorist") of revenue. In fact, we are expecting in-game ads to contribute more than ten percent of [revenue in the next](https://www.financedigest.com/e-prescribing-market-sales-revenue-to-substantially-surge-in-the-next-ten-years.html "E-Prescribing Market Sales Revenue to Substantially Surge in the Next Ten Years") 12 months._ _But we do more than [games](https://www.financedigest.com/exclusive-olympics-paris-has-a-lot-to-gain-from-hosting-the-games-says-mayor.html) – we do dreams! Our mission is to craft shared moments of thrill for players and [Adverty’s](https://www.financedigest.com/adverty-partners-with-livewire-to-continue-growth-of-in-game-advertising-across-asia-pacific.html) seamless [technology enables](https://www.financedigest.com/ibor-transition-the-tipping-point-for-enabling-legal-technology.html "IBOR transition: the tipping point for enabling legal technology") ads which contribute to the realism and immersion of gameplay, hence our exclusive and long-term partnership.”_

![Adverty](https://www.globalbankingandfinance.com/wp-content/uploads/2022/07/Adverty-logo-590x146.jpg)

Thorbjorn Warin, [Chief Supply Officer](https://www.financedigest.com/tips-for-choosing-the-right-chief-finance-officer-for-your-business.html "Tips for Choosing the Right Chief Finance Officer for Your Business") at Adverty, adds: _“With players from all over the world and fantastic engagement, Dodreams is an incredible developer; its team expertly managing to focus both on the long and the short term. The addition of Drive Ahead! to our growing portfolio represents a huge boost to our already considerable inventory of car-focused [games.](https://www.financedigest.com/exclusive-olympics-paris-has-a-lot-to-gain-from-hosting-the-games-says-mayor.html) It [enables fantastic integrations and deep product placement and branding opportunities for our advertisers](https://www.financedigest.com/seenthis-launches-emissions-dashboard-to-enable-advertisers-to-analyse-data-reduction-and-emission-savings-on-campaigns.html "SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns"), who recognise that seamless in-game advertising represents the next step in ad monetisation. We are delighted to add yet another world-leading gaming title to our growing inventory of best-in-class entertainment and we are looking forward to [working](https://www.financedigest.com/alone-together-how-to-maintain-a-positive-company-culture-while-working-remotely.html "Alone together: How to maintain a positive company culture while working remotely") closely together.”_

[Car and racing-themed games remain the fastest growing](https://www.financedigest.com/revenue-growth-of-the-exterior-car-accessories-market-to-be-influenced-by-growing-end-use-adoption.html "Revenue Growth of the Exterior Car Accessories Market to be Influenced by Growing End-use Adoption") vertical in Adverty’s inventory, with five new games added in the past few months alone. This vertical remains highly sought after by advertisers keen to reach a well-defined, primarily male audience of gamers [around the world](https://www.financedigest.com/old-trafford-attracting-not-just-footballers-from-around-the-world-but-also-investors.html "Old Trafford attracting not just footballers from around the world, but also investors"). The major and [exclusive partnership between Adverty](https://www.financedigest.com/adverty-and-yazle-announce-exclusive-in-game-ad-partnership-in-mena-region.html "Adverty and Yazle announce exclusive in-game ad partnership in MENA region") and Dodreams comes at a time when growing numbers of advertisers are seeking to communicate and advertise within the virtual worlds in which so many of us socialise, play, work and learn.

**PR contact:**

Julia Linehan, [The Digital Voice](https://www.thedigitalvoice.co.uk/)

Julia@thedigitalvoice.co.uk

**About Adverty**

[Adverty](https://adverty.com/), the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows [content creators to monetise the complete experience](https://www.financedigest.com/western-digital-transforms-the-mobile-experience-with-new-high-performance-solutions-designed-to-address-todays-and-tomorrows-consumer-demand-for-high-quality-content.html "Western Digital Transforms the Mobile Experience with New High-Performance Solutions Designed to Address Today’s and Tomorrow’s Consumer Demand for High-Quality Content") with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg, Istanbul and Lviv and works with advertisers, agencies and developers to unlock audiences and [gaming revenue](https://www.financedigest.com/ubisoft-shares-slump-20-after-french-video-game-maker-warns-on-revenue.html "Ubisoft shares slump 20% after French video game maker warns on revenue") streams. More information at [www.adverty.com.](http://www.adverty.com.)


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