# Advertising technology start-up secures funding from Mercia Fund Management
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-05-08
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: PubGuard: Leading Ad Verification Tool & Malware Detection
Meta Description: PubGuard, founded in 2015, is a mobile-first ad verification tool helping global publishers improve ad quality. Get insights into their growth plans with
URL: https://financedigest.com/advertising-technology-start-up-secures-funding-from-mercia-fund-managementhtml

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PubGuard, a mobile-first digital ad verification and malware detection tool for publishers, is set for growth following investment from [Mercia Fund Management](http://link.email.dynect.net/link.php?DynEngagement=true&H=WAA0HYy4enWklLGLVOCoftvRiKxkwcx7028A%2BNZlWSzSEaUD3cyAX3nXJA3EGwVRee5Ax7nKPjU%2BAmNRhQj%2BVcWtPn7zQl6NA9JIuPia1L7Jvn6TR5IurFFB0pOrc9Vg&G=0&R=http%3A%2F%2Fwww.merciafund.co.uk&I=20170504130120.000000049d4c%40mail6-33-usnbn1&X=MHwxMDQ2NzU4OjU5MGIyNjFlZThhMzc3MWMyZDg2OWU4YTs%3D&S=iLgeGlU20UuPX4fYrzXKNOP9kLdNqALrAuCQnOhyz8g).

Founded in 2015, [PubGuard](http://link.email.dynect.net/link.php?DynEngagement=true&H=WAA0HYy4enWklLGLVOCoftvRiKxkwcx7028A%2BNZlWSzSEaUD3cyAX3nXJA3EGwVRee5Ax7nKPjU%2BAmNRhQj%2BVcWtPn7zQl6NA9JIuPia1L7Jvn6TR5IurFFB0pOrc9Vg&G=0&R=http%3A%2F%2Fwww.pubguard.com%2F&I=20170504130120.000000049d4c%40mail6-33-usnbn1&X=MHwxMDQ2NzU4OjU5MGIyNjFlZThhMzc3MWMyZDg2OWU4YTs%3D&S=kw_mitd2DxQmAeVNy9hwoGTKP9wV_Hw-oe7dIaZ78sY) has quickly established itself as a leading solution for the largest global digital publishers, helping them to improve ad quality and user experience.

With Mercia’s investment, PubGuard aims to continue growing its client base while expanding into the US to provide greater support for its clients across the Atlantic.

The company was founded by a team of digital advertising experts with decades of experience across all aspects of the digital media industry. PubGuard are committed to expanding their team with the brightest and best talent in the mobile and desktop ad-tech industry.

**CEO and founder of PubGuard Justin Wenczka** said:

_“We founded PubGuard after seeing an opportunity to make ads better for users and publishers. In response, we built an integration free [solution to identify offensive content](https://www.financedigest.com/why-are-content-moderation-solutions-skyrocketing-in-the-americas-region.html "Why are Content Moderation Solutions Skyrocketing in the Americas Region") and ineffective ads so in-app and desktop publishers can easily maintain their ad standards._ _“The rise of adblocking is a sign of a [disconnect between user expectations](https://www.financedigest.com/portugal-expects-deal-to-disconnect-power-prices-from-gas-prices-very-soon.html "Portugal expects deal to disconnect power prices from gas prices ‘very soon’") and the reality of advertising today. We have seen that [improving ad quality](https://www.financedigest.com/av-power-conditioners-market-will-gain-traction-over-2026-owing-to-improvements-in-audio-and-video-quality.html "AV Power Conditioners Market Will Gain Traction Over 2026 Owing To Improvements In Audio And Video Quality") increases user engagement.”_

**Chris Kilroy, Investment [Associate at Mercia Fund](https://www.financedigest.com/white-bullets-collaboration-with-polands-sygnal-association-significantly-reduces-ad-funded-piracy-in-key-european-market.html "White Bullet’s collaboration with Poland’s Sygnał Association significantly reduces ad-funded piracy in key European market") Management**, said:

_“PubGuard has developed a highly effective and unique [product that helps solve one of the advertising industry’s biggest](https://www.financedigest.com/exclusive-volvo-readies-ev-blitz-in-biggest-product-revamp-under-geely.html "Exclusive: Volvo readies EV blitz in biggest product revamp under Geely") problems. The founders have strong domain expertise combined with a deep understanding of the industry and we are incredibly confident in their ability to build a highly valuable company over the [years](https://www.financedigest.com/global-bioinformatics-market-to-exhibit-significant-increase-in-demand-in-the-coming-years.html "Global Bioinformatics Market to Exhibit Significant Increase in Demand in the Coming Years") to come.”_


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