# Advanced real-time reporting separates the serious players from the casual dabblers
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-08-11
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Imprima's New Reporting Tool: Revolutionising Deal
Meta Description: Imprima's new reporting tool on IROOMS virtual data room platform offers deep insights into due diligence activity, helping advisors push deals through
URL: https://financedigest.com/advanced-real-time-reporting-separates-the-serious-players-from-the-casual-dabblershtml

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When it comes to managing a business deal, those without access to real-time information on due diligence activity will always struggle to make informed decisions, choose the right partners and progress to deal resolution. Leading virtual data room provider, Imprima, urges financial and legal advisors to consider the full impact of inadequate analysis is having on the progression of deals.

For this very reason, Imprima has developed an extremely powerful and highly versatile new reporting tool into its flagship VDR platform, IROOMS. The new [reporting tool allows deal managers to gain a much deeper and advanced understanding into how each party involved](https://www.financedigest.com/tesla-reports-two-new-fatal-crashes-involving-driver-assistance-systems.html "Tesla reports two new fatal crashes involving driver assistance systems") in the deal is engaging with the information in the data room.

With the ability to drill further down into data, those managing the deal, including financial and legal advisors, can gain the required [insight on how the deal is being perceived](https://www.financedigest.com/wire-and-cable-market-to-perceive-substantial-growth-by-2026-tmr-insights.html "Wire and Cable Market to Perceive Substantial Growth by 2026 | TMR Insights") by the potential buyers. It is this level of intelligence that can help advisors provide more insightful and accurate feedback to push the deal through.

“Virtual data rooms [play a vital role](https://www.financedigest.com/advisors-must-play-a-bigger-role-in-unlocking-scale-up-potential.html "Advisors must play a bigger role in unlocking scale up potential") when it comes to managing data during large-scale business deals. Those who are managing the deal need a system that is not only extremely flexible and powerful, but also quick to set up and easy to use so they can focus their [time on converting the deal](https://www.financedigest.com/italys-cdp-and-partners-ask-tim-for-more-time-for-network-deal.html "Italy’s CDP and partners ask TIM for more time for network deal") as quickly and accurately as possible”, explains Tom Horsman, Head of Technology at Imprima.

With IROOMS new advanced reporting tool, virtually any report can be easily created, modified, and [shared with other deal](https://www.financedigest.com/greeces-aegean-airlines-in-code-sharing-deal-with-emirates.html "Greece’s Aegean Airlines in code sharing deal with Emirates") managers or advisors, with easy user access through a configurable dashboard displaying multiple reports. In addition, the capability to [share these dashboards across various data](https://www.financedigest.com/world-shares-rise-u-s-yield-curve-inverts-after-strong-jobs-data.html "World shares rise, U.S. yield curve inverts after strong jobs data") rooms that they are managing, is key to helping them save time and set up new data rooms quickly and efficiently. This is especially pertinent for deal managers [managing multiple projects](https://www.financedigest.com/power-management-integrated-circuit-pmic-market-is-projected-to-grow-at-6-4-during-2021-2028.html "Power Management Integrated Circuit (PMIC) Market is projected to grow at 6.4% During 2021-2028"), for example in Real Estate.


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