# Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-03-16
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Adnami Partners with Largest Media Group in Nordics
Meta Description: Adnami, approved by Schibsted and Amedia, offers innovative ad formats to streamline high impact advertising programmatically. Learn more!
URL: https://financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordicshtml

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_Adnami’s partnership with the largest media group in the Nordics follows hot on the heels of new appointments as it continues its expansion_

Ad tech company, [Adnami](https://www.adnami.io/), has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high impact formats which cut through a fragmented media landscape, delivering high performance campaigns for a range of businesses.

Peter Østrem, Adnami’s Nordic Market Director, explains: _“We are delighted to be able to offer Adnami’s formats across the market-leading networks of Schibsted and Amedia. These partnerships have been in high demand from advertisers and agencies seeking to streamline high impact advertising programmatically and at scale. We now have full [reach across](https://www.financedigest.com/700000-employees-across-the-uk-have-access-to-fair-finance-will-reach-one-million-employees-in-2017.html "700,000 Employees Across The UK Have Access to Fair Finance, Will Reach One Million Employees in 2017") Scandinavia – making this a significant milestone as we continue to scale up and revolutionise the industry.”_

Tonje Pettersen, Programmatic Solutions Manager at Schibsted, says: “We look forward to providing even more impactful campaigns across our range of premium contexts, [delivering optimal outcomes for brands and businesses](https://www.financedigest.com/pizza-firm-dp-eurasia-delivers-profit-rise-evaluating-russian-business.html "Pizza firm DP Eurasia delivers profit rise, evaluating Russian business") across all four Nordic markets.”

Martin Frost, Head of Digital, Data & Programmatic at Amedia, Norway’s largest publisher of local media, which has also opted to partner with Adnami, adds: “Working with [Adnami and offering premium formats to the programmatic market](https://www.financedigest.com/adnami-appoints-senior-executives-in-french-and-german-speaking-markets-as-hiring-spree-continues.html "Adnami appoints senior executives in French and German speaking markets as hiring spree continues") is something we’ve been looking forward to for quite some time. Our ambition is to make it easier for agencies and [advertisers to run campaigns with premium formats across](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") markets and publishers. Our [partnership with Adnami](https://www.financedigest.com/france-next-on-the-map-for-adtech-vendor-adnami-following-the-signing-of-new-partnerships-with-ad4good-and-tf1.html "France next on the map for adtech vendor Adnami following the signing of new partnerships with Ad4Good and TF1") is, if not a giant leap, a considerable step in this direction. Furthermore we [see more demand](https://www.financedigest.com/inpost-sees-stronger-2022-but-warns-of-slowing-demand.html "InPost sees stronger 2022 but warns of slowing demand") coming from the Nordic market, and look forward to meeting this demand alongside Adnami.”

This news comes as Adnami continues its rapid expansion across Europe and follows hot on the heels of the appointment of Joffrey Cabau as Partnerships Director, FR and Tom Dolling as Agency [Sales Director](https://www.financedigest.com/adnami-appoints-jeetesh-luhar-as-international-sales-director.html "Adnami appoints Jeetesh Luhar as International Sales Director"), DACH. The high impact specialist also recently appointed James Upson as Managing Director for UK and NL, [Sophie Spencer as UK Agency Sales](https://www.financedigest.com/adnami-appoints-sophie-spencer-as-uk-agency-sales-director.html "Adnami appoints Sophie Spencer as UK Agency Sales Director") Director and Jeetesh Luhar as International Sales Director, as growing numbers of advertisers across the continent turn to its attention-grabbing display and video formats.

Adnami CEO, Simon Kvist Gaulshøj, comments: “We look forward to working with Schibsted and Amedia to deliver high impact formats programmatically, with market-leading creativity and effectiveness [across a range of leading digital](https://www.financedigest.com/fintechs-support-of-ukraines-digital-businesses-can-be-used-as-blueprint-across-the-world.html "Fintech’s support of Ukraine’s digital businesses can be used as blueprint across the world") brands. Together we will ensure the [successful collision of data](https://www.financedigest.com/big-data-suggests-leicesters-football-success-could-usher-in-economic-boom.html "Big data suggests Leicester’s football success could usher in economic boom"), creativity and measurement.”

Adnami’s high impact, [programmatic advertising](https://www.financedigest.com/cavai-and-mediamath-announce-global-partnership-to-deliver-conversational-advertising-programmatically.html "Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically") solutions are used by a growing portfolio of publishers, agencies and advertisers. With offices in Copenhagen, London, Paris, Hamburg, Stockholm and Helsinki, the [team works with a diverse range of clients](https://www.financedigest.com/brand-metrics-bolsters-client-services-team-as-brand-lift-measurement-booms.html "Brand Metrics bolsters client services team as brand lift measurement booms"), including Amazon, American Express, BMW, Disney, Heineken and Samsung.

**For more information: hello@adnami.io**

**Website:** [**www.adnami.io**](http://www.adnami.io)

**About** [**Adnami**](https://www.adnami.io/) **:**

Adnami’s high [impact advertising platform delivers astonishing ad experiences](https://www.financedigest.com/how-will-open-banking-impact-the-customer-experience.html "How will Open Banking impact the customer experience?") for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and automated [solution to run attention-grabbing and impactful](https://www.financedigest.com/sap-boosts-brand-awareness-using-gumgums-high-impact-ad-formats-and-veritytm-gumgums-advanced-contextual-targeting-solution.html "SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution") advertising campaigns. The company launched in 2017, and works today with a diverse range of clients [across Europe](https://www.financedigest.com/air-pollution-surges-as-heatwave-sweeps-across-europe.html "Air pollution surges as heatwave sweeps across Europe"), such as Heineken, BMW, American Express, Disney, Samsung and Amazon.

**About Schibsted Media Group:**

Schibsted is the easiest [way to reach the Norwegian people](https://www.financedigest.com/5-common-ways-people-end-up-in-debt-without-realising.html "5 Common Ways People End Up In Debt Without Realising"). Schibsted was founded in 1839, and has since worked with news, entrepreneurship and innovation. Today they reach over 3 [million people daily through some of Norway’s largest brands](https://www.financedigest.com/10-million-to-be-whipped-into-ice-cream-brand-four-winters-following-acquisition.html " Million To Be Whipped Into Ice Cream Brand Four Winters Following Acquisition ") such as VG, FINN.no, E24, Aftenposten, Bergens Tidende and Stavanger Aftenblad.

Altogether, half of all traffic on Norwegian websites actually goes through Schibsted, which [means that they are a natural part](https://www.financedigest.com/what-hyper-converged-infrastructure-really-means-for-your-financial-institution-part-2.html "What hyper converged infrastructure really means for your financial institution (Part 2)") of the lives of most people who live in Norway. This helps them deliver on their social mission; namely to [finance and protect](https://www.financedigest.com/protecting-the-finance-team-from-burnout-to-drive-employee-retention.html "Protecting the finance team from burnout to drive employee retention") Norwegian democracy through a free press. They are proud to call themselves Norway’s largest media house, and they are renowned for trustworthiness, exceptional journalism and high editorial independence.

What started in [Norway has also become a large company](https://www.financedigest.com/self-driving-truck-company-einride-expands-into-norway.html "Self-driving truck company Einride expands into Norway") internationally, with sites such as Blocket, Aftonbladet and SVD in Sweden, Tori in Finland and recently Ebay in Denmark.

**About Amedia:**

Amedia is Norway’s largest publisher of local media. Amedia’s editorial staff is present in [local communities](https://www.financedigest.com/how-local-communities-are-helping-local-businesses-succeed.html "How local communities are helping local businesses succeed") across the country. At the same time, our sellers help to create local [marketplaces by connecting local traders with customers](https://www.financedigest.com/online-marketplaces-embracing-embedded-finance-to-benefit-both-customers-and-vendors.html "Online marketplaces: embracing embedded finance to benefit both customers and vendors     "). Together, these functions cover our social mission in all local communities where Amedia is present. In [total Amedia has 90 Norwegian local newspapers and a digital](https://www.financedigest.com/the-cervical-total-disc-replacement-market-to-grow-based-on-customized-digitization.html "The Cervical Total Disc Replacement Market to grow based on customized digitization") national newspaper. The [group has 2,100 employees and a turnover in 2020 of NOK 3.6 billion](https://www.financedigest.com/telecoms-group-orange-signs-sustainability-linked-refinancing-of-6-billion-euros-syndicated-credit-facility.html "Telecoms group Orange signs sustainability-linked refinancing of 6 billion euros syndicated credit facility").

Amedia Salg og Marked AS has [sales responsibility for all national advertising revenue as well as follow-up responsibility for local](https://www.financedigest.com/kfc-franchisees-in-russia-ask-govt-to-halt-sale-of-stores-to-local-operator-ria.html "KFC franchisees in Russia ask govt to halt sale of stores to local operator – RIA") advertising revenue in the Amedia group. In total, Amedia [reaches over 2.2 million](https://www.financedigest.com/nucleus-vision-reaches-40-million-fundraising-hard-cap.html "Nucleus Vision Reaches  Million Fundraising Hard Cap") Norwegians every single day. Of these, 1.75 [million are digital readers and users](https://www.financedigest.com/spotifys-monthly-active-users-top-500-million-beat-estimate.html "Spotify’s monthly active users top 500 million, beat estimate").


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