# Adnami outlines new metrics for the measurement of attention in high impact advertising
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-06-08
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Adnami Introduces Attention Score to Measure High Impact
Meta Description: Discover Adnami's innovative Attention Score for effective ad campaign planning, optimisation, and measurement. Revolutionising the industry with advanced
URL: https://financedigest.com/adnami-outlines-new-metrics-for-the-measurement-of-attention-in-high-impact-advertisinghtml

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# **Adnami outlines new metrics for the measurement of attention in high impact advertising**

_Adnami’s Attention Score enables advertisers to plan, optimise and measure attention on high impact ad campaigns._

**London, UK: 8th June 2023 –** Ad tech company [Adnami](https://www.adnami.io/) enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver a predictive model, informed by data and designed to be affordable and efficient.

There have been calls from advertisers to measure attention on high impact campaigns at scale and to resolve variations in approaches and methodologies. Whilst not having set out to be a verification company, Adnami experienced significant [demand from the market](https://www.financedigest.com/car-bulb-market-demand-supply-growth-factors-latest-rising-trend-and-forecast-to-2028.html "Car Bulb Market Demand, Supply, Growth Factors, Latest Rising Trend and Forecast to 2028") to help. Its [solution allows all media buyers to get an automated](https://www.financedigest.com/automated-intralogistics-material-handling-solutions-market-estimates-the-market-to-expand-at-14-cagr-through-2031.html "Automated Intralogistics Material Handling Solutions Market Estimates The Market to Expand at 14% CAGR through 2031"), accurate and actionable measurement of attention and to compare campaign performance against format and category benchmarks.

The Adnami Attention Score is broken down into two elements: Attention Per Mille (APM) – which measures how effective an ad is – and Effective Attention Per Mille (eAPM). The latter is based on total impressions, and so better suited for media optimisation purposes. With these two impact [measurement metrics](https://www.financedigest.com/ringier-advertising-partners-with-brand-metrics-to-deliver-brand-uplift-measurement-on-leading-brand-campaigns.html "Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns"), the Adnami Attention Model will make attention measurement readily available and significantly more affordable.

_“Attention is a widely discussed topic in the industry, and most [marketers now embrace the concept as a powerful](https://www.financedigest.com/u-s-labor-market-powers-ahead-as-weekly-jobless-claims-fall-layoffs-hit-24-year-low.html "U.S. labor market powers ahead as weekly jobless claims fall, layoffs hit 24-year low") new lens to understand what good looks like in a media context. We are excited to enable our clients to get even better results out of their high impact campaigns,” [says CEO](https://www.financedigest.com/electric-car-maker-lucid-on-track-for-2022-2023-output-targets-ceo-says.html "Electric car maker Lucid on track for 2022, 2023 output targets, CEO says"), Adnami Simon Kvist Gaulshoj._

Adnami VP, Thomas From, adds: “We identified a lack of easy, automated, accurate and affordable [attention measurement for high impact campaigns](https://www.financedigest.com/inskin-media-makes-a-number-of-strategic-hires-as-it-furthers-its-mission-to-maximise-attention-and-impact-in-digital-campaigns.html "Inskin Media makes a number of strategic hires as it furthers its mission to maximise attention and impact in digital campaigns"). Our [clients were requesting a reliable and scalable proxy to measure attention on high impact](https://www.financedigest.com/impact-com-closes-2021-with-new-google-pay-integration-150m-in-funding-and-51-increase-in-clients-yoy.html "impact.com closes 2021 with new Google Pay integration, 0M in funding and 51% increase in clients YoY") campaigns to be able to evaluate and benchmark delivery on creatives and campaigns. _We will continue to work to validate the accuracy of the [dynamic attention models](https://www.financedigest.com/the-australia-new-zealand-surgical-respirator-masks-market-to-get-through-the-dynamic-model-of-innovation.html "The Australia New Zealand Surgical Respirator Masks Market To Get Through The Dynamic Model Of Innovation") together with third parties and plan to expand the scope in which the new data product can be applied; for instance beyond high impact ad formats, and in dynamic optimisation through pre-bid optimisation tools.”_

Adnami has deployed a hybrid approach that combines signals derived from engagement and a model derived from [eye tracking to predict attentive](https://www.financedigest.com/eye-tracking-findings-emphasise-the-importance-of-measuring-attention-in-digital-advertising.html "Eye tracking findings emphasise the importance of measuring attention in digital advertising") time per 1,000 impressions. The [tech company’s](https://www.financedigest.com/apple-makes-history-as-first-3-trillion-company-amid-tech-stock-surge.html "Apple makes history as first  trillion company amid tech stock surge") predictive attention model leverages signals such as viewability, time in view, pixel coverage, format and engagement. Its scalable model enables marketers to incorporate attention into their daily media operations at scale, thanks to a hybrid approach which combines key attention signals with a model derived from [eye tracking studies](https://www.financedigest.com/eye-tracking-study-confirms-that-high-impact-formats-outperform-standard-display.html "Eye-tracking study confirms that high impact formats outperform standard display").

Adnami CEO, Simon Kvist Gaulshøj, adds: “At Adnami we are dedicated to building simple and powerful products to enable advertisers to generate better returns from their [digital media](https://www.financedigest.com/smart-becomes-the-first-ssp-to-collaborate-with-white-bullet-to-safeguard-quality-in-the-digital-media-landscape.html "Smart becomes the first SSP to collaborate with White Bullet to safeguard quality in the digital media landscape") investments. With the release of our predictive attention models, we are giving our clients a tool to document the attention [value generated on high impact](https://www.financedigest.com/four-ways-impact-acts-as-a-source-of-value-for-startups-and-investors.html "Four ways impact acts as a source of value for startups and investors") campaigns, but also a tool to plan and optimise media distribution.”

Adnami is now trialling the impact of the [Attention Score with key agencies and marketers and will be unveiling case studies](https://www.financedigest.com/frameplay-announces-new-attention-metric-in-video-game-environments-validated-in-partnership-with-dentsus-attention-economy-team-by-first-to-market-studies.html "Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies") on the results in Q3. It will continue to maintain and refine its attention measurement solutions with new data points; [testing opportunities](https://www.financedigest.com/global-animal-pregnancy-test-kits-market-2021-swot-analysis-drivers-restraints-growing-opportunities-latest-trends-applications-and-forecast-to-2028.html "Global Animal Pregnancy Test Kits Market 2021 SWOT Analysis, Drivers, Restraints, Growing Opportunities, Latest Trends, Applications And Forecast To 2028") derived from technology and validating its solutions against third party vendors and eye tracking studies – thereby helping the industry to craft ads which capture attention and generate impact, without ever compromising on user experience.

**For more information:** [For more information check out Adnami’s white paper](https://www.adnami.io/whitepaper-unveiling-the-metric-that-matters)

simon@adnami.io

Website: [www.adnami.io](http://www.adnami.io)

**Press Contact:**

Maryum Sheikh, Press Lead, [The Digital Voice™](https://www.thedigitalvoice.co.uk/)

press@thedigitalvoice.co.uk

**About** [**Adnami**](https://www.adnami.io/) **:**

Adnami’s high impact [advertising platform](https://www.financedigest.com/inmobi-names-inderbir-singh-pall-as-chief-technology-officer-of-inmobi-advertising-platform.html "InMobi Names Inderbir Singh Pall as Chief Technology Officer of InMobi Advertising Platform") delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s [technology first approach to high impact](https://www.financedigest.com/how-can-technology-impact-public-health.html "How can Technology Impact Public Health") advertising, provides a scalable and automated solution to run attention-grabbing advertising campaigns. The company has offices in Copenhagen, London, Stockholm, Paris, Hamburg and Helsinki and works with a diverse range of clients [across Europe](https://www.financedigest.com/demand-for-energy-efficient-and-advanced-fairway-mowers-to-be-witnessed-across-europe.html "Demand for Energy-efficient and Advanced Fairway Mowers to Be Witnessed across Europe"), such as Heineken, BMW, American Express, Disney, Samsung and Amazon.


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