# Adnami continues its European expansion by introducing new partnership with largest pan-European online car market AutoScout24
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-03-30
Category: Uncategorized
Category URL: https://financedigest.com/category/uncategorized
Meta Title: Adnami announces strategic partnership with AutoScout24 for
Meta Description: Discover the new partnership between Adnami and AutoScout24, offering attention-grabbing premium formats for advertisers on one of Europe's largest car
URL: https://financedigest.com/adnami-continues-its-european-expansion-by-introducing-new-partnership-with-largest-pan-european-online-car-market-autoscout24html

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**London, UK, 28th March 2022:** Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site that has over 30 million users per month.

[Adnami](https://www.adnami.io/), which provides a technology that gives publishers, agencies and brands greater value, transparency and control of their high impact campaigns, has grown from six employees to over 30 in the past year. This partnership opens up for new and more collaborations in the DACH-region, and enables advertisers to promote themselves via attention-grabbing, premium formats on one of Germany’s largest sites.

AutoScout24 has since 1998 offered private consumers, car dealers and cooperation [partners a comprehensive digital](https://www.financedigest.com/veraviews-welcomes-hoopla-digital-as-a-demand-partner.html "VeraViews Welcomes Hoopla Digital as a Demand Partner") platform for trading cars online. Today they have over 30 [million monthly users and is the leading online car](https://www.financedigest.com/stellantis-to-invest-130-million-euros-in-german-plant-for-new-opel-electric-car.html "Stellantis to invest 130 million euros in German plant for new Opel electric car") classified platform in Europe. With this new partnership, Autoscout24 will be able to [offer mobile midscrolls and a custom](https://www.financedigest.com/improving-customer-experience-through-broadening-your-mobile-offering.html "Improving customer experience through broadening your mobile offering") dynamic sidebar-format that catches eyeballs while scrolling through the site.

**Vaughan Belhamine, Vice President Media Product** at AutoScout24 comments: _“We’ve seen an [increased demand](https://www.financedigest.com/multilocal-continues-hiring-spree-following-increasing-demand-for-its-services.html "multilocal continues hiring spree following increasing demand for its services") from agencies and advertisers to offer more premium formats on our site, and especially now when we are approaching ‘the demise of third-party cookies’. We believe that more advertisers will turn to local and/or niched-media, which could [increase demand](https://www.financedigest.com/increasing-consumer-adoption-to-fuel-demand-for-automotive-gear-oil-market.html "Increasing Consumer Adoption to Fuel Demand for Automotive Gear Oil Market") on our site from premium advertisers. We’ve been looking for a partner that can provide us with high [impact formats](https://www.financedigest.com/eye-tracking-study-confirms-that-high-impact-formats-outperform-standard-display.html "Eye-tracking study confirms that high impact formats outperform standard display"), without the complexity or need for IO-deals. We [choose to work with Adnami because they could deliver](https://www.financedigest.com/hastings-insurance-brokers-chooses-solgari-to-deliver-gdpr-compliant-cloud-business-communications-solution.html "Hastings Insurance Brokers chooses Solgari to deliver GDPR Compliant Cloud Business Communications Solution") the formats we wished for, while being flexible and coherent with our needs.”_

From Adnami’s side, **International [Sales Director](https://www.financedigest.com/adnami-appoints-sophie-spencer-as-uk-agency-sales-director.html "Adnami appoints Sophie Spencer as UK Agency Sales Director") Mie Borg** has led the project. She says that _“High impact is already a well-known format for [car brands](https://www.financedigest.com/top-expensive-car-brands.html "Top Expensive Car Brands"), most likely due to the importance of brand advertising. [Working with AutoScout24 is not only an innovative way](https://www.financedigest.com/five-ways-to-keep-your-head-above-water-while-working-from-home.html "Five ways to keep your head above water while working from home") of continuing standardizing high impact in the industry, across more markets, but also a way of offering premium formats to more advertisers in the DACH-region. AutoScout24 is the perfect partner for us, as they are introducing us to new advertisers while being a sparring partner to [improve](https://www.financedigest.com/how-to-use-momentum-analytics-software-to-improve-portfolio-performance.html "How to use momentum analytics software to improve portfolio performance") our format portfolio.”_

**![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/03/Adnami-logo-black-590x334.png)**

**About** [**Adnami**](https://www.adnami.io/) **:**

[Adnami’s high impact advertising platform delivers](https://www.financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordics.html "Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics") astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and [automated solution](https://www.financedigest.com/automated-intralogistics-material-handling-solutions-market-estimates-the-market-to-expand-at-14-cagr-through-2031.html "Automated Intralogistics Material Handling Solutions Market Estimates The Market to Expand at 14% CAGR through 2031") to run attention-grabbing and impactful advertising campaigns. The company launched in 2017, and work today with a diverse range of clients across Europe, such as Heineken, BMW, American Express, Disney, Samsung and [Red Bull](https://www.financedigest.com/motor-racing-porsches-formula-one-plans-stall-as-red-bull-talks-collapse.html "Motor racing-Porsche’s Formula One plans stall as Red Bull talks collapse").

Website: [www.adnami.io](http://www.adnami.io)

**About AutoScout24**

AutoScout24 is the largest pan-European online [car market with over 30 million users per month](https://www.financedigest.com/uk-new-car-sales-rise-17-in-march-best-ever-month-for-evs.html "UK new car sales rise 17% in March; best ever month for EVs") and more than 43,000 dealer partners. AutoScout24’s footprint includes the [European core markets](https://www.financedigest.com/explainer-why-european-money-market-funds-inflows-are-lagging-behind-the-u-s-torrent.html "Explainer-Why European money market funds inflows are lagging behind the U.S. torrent?") of Germany, Belgium, the Netherlands, Italy, Austria, France and Luxembourg. AutoScout24 has been offering private users, car dealers, and other cooperation partners from the automotive, financial, and [insurance services sectors a comprehensive digital platform for car](https://www.financedigest.com/5-tips-for-selecting-the-best-car-insurance-coverage.html "5 Tips for Selecting the Best Car Insurance Coverage") trading online since 1998. On the platform people can buy and [sell used and new cars](https://www.financedigest.com/3-tricks-to-get-a-better-price-when-selling-your-car.html "3 Tricks To Get a Better Price When Selling Your Car"), motorcycles, caravans, and commercial vehicles. In 2020, leasing specialist [LeasingMarkt.de](http://leasingmarkt.de/) joined the AutoScout24 Group. Together the two [marketplaces form the largest online](https://www.financedigest.com/online-marketplaces-embracing-embedded-finance-to-benefit-both-customers-and-vendors.html "Online marketplaces: embracing embedded finance to benefit both customers and vendors     ") leasing offer in Germany.

More information on [www.autoscout24.de](http://www.autoscout24.de/)

**This is a Sponsored Feature.**


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