# Adnami appoints new Publisher and Agency Sales Directors to strengthen London team
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-10-20
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Adnami Strengthens UK Market Position with New Appointments
Meta Description: Adnami welcomes Alex Barstow as Publisher Sales Director, UK, and Tom Carr as Agency Sales Director to strengthen its position in the UK market and enhance
URL: https://financedigest.com/adnami-appoints-new-publisher-and-agency-sales-directors-to-strengthen-london-teamhtml

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**London, UK, 20th October, 2021:** Tech company, [Adnami](http://adnami.io), has announced two new hires to join its London team: Alex Barstow as Publisher Sales Director, UK, and Tom Carr as Agency Sales Director.

Adnami specialises in programmatic, high-impact advertising solutions and works with a growing portfolio of publishers, agencies and advertisers in Europe. The London office, which is led by Steph Miller, opened in January 2021, and with these new appointments, [Adnami](http://adnami.io) aims to strengthen its position in the UK market.

![](https://www.globalbankingandfinance.com/wp-content/uploads/2021/10/adnami-final-logo_petrol-version-04-590x334.png)

Tom Carr, who joins Adnami as Agency Sales Director, will be managing and growing the UK agency offering – building relationships with international trading desks from London and placing Adnami even more firmly on the map with UK agencies. Tom spent over seven years at mobile ad [tech company, Ogury, where he most recently worked as Business Lead at the global organisation](https://www.financedigest.com/uk-to-fine-tech-companies-that-fail-to-remove-self-harm-material.html "UK to fine tech companies that fail to remove self-harm material"). Originally [joining as the tenth person in the business](https://www.financedigest.com/new-chief-financial-officer-joins-clusterseven-to-support-business-growth.html "New Chief Financial Officer Joins ClusterSeven to Support Business Growth"), Ogury grew to over 450 people by the time he left.

Tom comments: “ _I’m so excited to join this team and to share Adnami’s [impactful solutions](https://www.financedigest.com/sap-boosts-brand-awareness-using-gumgums-high-impact-ad-formats-and-veritytm-gumgums-advanced-contextual-targeting-solution.html "SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution") more widely; enabling advertisers and media companies to seamlessly buy high-impact campaigns at scale_.”

Alex Barstow joins from Inskin Media, where he was Head of UK Publishers. At Adnami, Alex will be responsible for [managing and cultivating existing publisher relationships in the UK and onboarding new strategic publisher partners](https://www.financedigest.com/reckon-software-goes-from-strength-to-strength-with-appointment-of-new-partner-development-manager.html "Reckon Software goes from strength to strength with appointment of new Partner Development Manager"). He will [lead service](https://www.financedigest.com/global-blockchain-services-firm-wachsman-recruits-key-executives-from-jefferies-and-j-p-morgan-to-lead-new-strategy-division.html "Global Blockchain Services Firm WACHSMAN Recruits Key Executives from Jefferies and J.P. Morgan to Lead New Strategy Division") activation, delivery and training with top tier publishers.

At Inskin Media, Alex [managed relationships with publishers](https://www.financedigest.com/camradata-publishes-responsible-investing-roundtable-the-metric-for-success-a-new-white-paper-for-investors-and-asset-managers.html "CAMRADATA publishes ‘Responsible Investing Roundtable – ‘The metric for success?’ – a new white paper for investors and asset managers") in the UK, including Sky, Reach Plc and ESI media. He was also responsible for sourcing new publisher accounts to complement the existing [premium publisher portfolio](https://www.financedigest.com/heineken-to-invest-300-million-in-brazil-to-expand-premium-beer-portfolio.html "Heineken to invest 0 million in Brazil to expand premium beer portfolio"). Alex has over 15 [years’ experience working with top](https://www.financedigest.com/2017-cfo-outlook-top-priorities-as-new-year-gets-underway.html "2017 CFO Outlook: Top Priorities as New Year Gets Underway") tier publishers at companies including AOL, Scoota and Exponential.

Alex says: “ _I’ve_ _long admired Adnami’s impactful ad [solutions and can’t wait to get the message](https://www.financedigest.com/kb-kookmin-bank-launches-the-worlds-first-combined-payments-and-messaging-app-protected-by-the-trustonic-application-protection-solution.html "KB Kookmin Bank launches the world’s first combined payments and messaging app protected by the Trustonic Application Protection solution") out to more of the UK’s leading publishers_. There are so many options today to drive impactful, creative campaigns which deliver on a range of goals.”

CEO, Simon Kvist Gaulshøj, adds: _“With decades of combined experience in publisher management and sales of digital media, both Alex and Tom will play important roles in shaping our [business in the UK while bringing](https://www.financedigest.com/how-to-bring-business-and-charities-together-through-events.html "How To Bring Business And Charities Together Through Events") value to our clients. Most importantly, they are both highly dynamic and passionate guys who fit right in to our culture of driven professionals who want to make their mark in the [world of media technology](https://www.financedigest.com/shakedown-on-horizon-for-financial-technology-world.html "Shakedown on horizon for financial technology world")._ _”_

Launched in 2017, and with offices in Copenhagen, Stockholm and London, Adnami is set to [expand its programmatic tech solutions for high impact advertising throughout Europe](https://www.financedigest.com/geelys-ev-brand-zeekr-aims-to-double-sales-in-2023-expand-in-europe.html "Geely’s EV brand Zeekr aims to double sales in 2023, expand in Europe") in 2021. The [company works with a diverse](https://www.financedigest.com/britain-toughens-up-diversity-targets-for-uk-companies.html "Britain toughens up diversity targets for UK companies") range of clients, such as Heineken, BMW, American Express, Disney, Samsung and Red Bull.

**For more information:** **simon@adnami.io**

**Website:** [**www.adnami.io**](https://www.adnami.io?utm_source=Digital_Voice&utm_medium=Press_Release&utm_campaign=Innofunder)

**About** [**Adnami**](http://adnami.io) **:**

_[Adnami’s high impact advertising platform delivers](https://www.financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordics.html "Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics") astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising provides a scalable and [automated solution](https://www.financedigest.com/automated-intralogistics-material-handling-solutions-market-estimates-the-market-to-expand-at-14-cagr-through-2031.html "Automated Intralogistics Material Handling Solutions Market Estimates The Market to Expand at 14% CAGR through 2031") to run attention-grabbing and impactful advertising campaigns._

**This is a Sponsored Feature**


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