# Adnami appoints Burnett and Bukholt to support continued expansion
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-04-11
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Adnami appoints key sales and programmatic heads to drive
Meta Description: The latest appointments at Adnami as they expand rapidly across Europe, enhancing high impact advertising solutions for clients.
URL: https://financedigest.com/adnami-appoints-burnett-and-bukholt-to-support-continued-expansionhtml

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_The appointments come as Adnami continues to scale up rapidly across Europe_

Ad tech company [Adnami](https://www.adnami.io/) has appointed Ryan Burnett as UK Sales Director and Bjørn Laffrenz Bukholt as Head of Programmatic & Ad Ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats.

Ryan’s objective is to raise awareness of Adnami in the UK and drive sales revenue within UK agencies, helping to position Adnami as the leading high impact provider. Previously Senior Account Director at Azerion, he was also Commercial Manager at Inskin Media and worked in sales at ShortList, Haymarket, The Daily Telegraph and IPC Media.

Reporting to James Upson, who was [appointed Managing Director](https://www.financedigest.com/adnami-appoints-sophie-spencer-as-uk-agency-sales-director.html "Adnami appoints Sophie Spencer as UK Agency Sales Director"), UK and NL late last year, Ryan comments: “I’ve long heard great things about Adnami – its unique technology and creative creative capabilities really appealed to me. [Driving attention](https://www.financedigest.com/contextually-targeted-ads-drive-3-3x-higher-attention-proved-by-lumen-and-seedtag-new-research.html "Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research") is very important for many of the clients I’ve worked with, and I wanted to move to a company where this was a key pillar. Adnami’s scalable, [measurable and automated solution to running impactful advertising campaigns is here at a time when attention](https://www.financedigest.com/national-cinemedia-releases-first-cinema-attention-measurement-study-conducted-by-lumen-in-collaboration-with-dentsu.html "National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu") as a metric is rightly at the forefront of industry discussion.”

Meanwhile Bjørn takes responsibility for the Ad Operations team, establishing activation models to help clients with inventory supply and [media buying](https://www.financedigest.com/ladbrokes-owner-entain-buys-sports-media-business-365scores.html "Ladbrokes owner Entain buys sports media business 365scores") across markets, while maintaining quality and optimization of client campaign KPIs and success.

Previously Director, Advertising Technology at Omnicom Media Group in Denmark, Bjørn spent over five years at eBay, latterly as [Digital Commercial Specialist](https://www.financedigest.com/b2b-specialist-pr-agency-the-digital-voice-announces-three-key-account-wins.html "B2B Specialist PR Agency The Digital Voice Announces Three Key Account Wins"). Having spent over 15 [years in the media world](https://www.financedigest.com/world-food-prices-rise-for-first-time-in-a-year-fao.html "World food prices rise for first time in a year- FAO"), including a number of roles in ad tech, he’s an experienced online ad specialist with deep and broad technological expertise and a customer-oriented approach.

Having already worked with [Adnami both on the publisher and advertiser side, he says: “I see many huge opportunities as Adnami continues](https://www.financedigest.com/adnami-appoints-senior-executives-in-french-and-german-speaking-markets-as-hiring-spree-continues.html "Adnami appoints senior executives in French and German speaking markets as hiring spree continues") to grow. Its high [impact advertising platform delivers not only engaging ad experiences for consumers but also accelerated returns for publishers and brands and I look forward to helping the team reach](https://www.financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordics.html "Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics") even greater heights, finding areas where we can provide even better service to help our clients achieve success.”

Adnami CEO, Simon Kvist Gaulshøj, comments: _“We are delighted to welcome Bjørn and Ryan to their respective roles. Both of these great professionals are customer oriented, with a [track record](https://www.financedigest.com/norway-on-track-for-record-gas-export-will-be-ready-for-winter-gassco-ceo.html "Norway on track for record gas export, will be ready for winter -Gassco CEO") of building productive, long-lasting relationships with colleagues and clients respectively. Their positive attitude and knowledge of the media world align perfectly with our culture at Adnami as we [continue on our rapid growth trajectory](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US") across the continent.”_

Adnami’s high impact, [programmatic advertising](https://www.financedigest.com/cavai-and-mediamath-announce-global-partnership-to-deliver-conversational-advertising-programmatically.html "Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically") solutions are used by a growing portfolio of publishers, agencies and advertisers. With offices in Copenhagen, London and Stockholm, the [team works with a diverse range of household name clients](https://www.financedigest.com/the-digital-voice-appointed-by-raft-of-new-clients-as-its-team-expands-by-270.html "The Digital Voice™ appointed by raft of new clients as its team expands by 270%") from Amazon and Disney to Samsung.

**Press contact:**

Maryum Sheikh

Press Lead at [The Digital Voice PR Agency Ltd](https://www.thedigitalvoice.co.uk/)

[press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk)

**About Adnami:**

[Adnami’s high impact advertising platform](https://www.adnami.io/) delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and automated [solution to run attention-grabbing and impactful](https://www.financedigest.com/sap-boosts-brand-awareness-using-gumgums-high-impact-ad-formats-and-veritytm-gumgums-advanced-contextual-targeting-solution.html "SAP boosts brand awareness using GumGum’s high impact ad formats and VerityTM, GumGum’s advanced contextual targeting solution") advertising campaigns. The company launched in 2017, and works today with a diverse range of clients [across Europe](https://www.financedigest.com/air-pollution-surges-as-heatwave-sweeps-across-europe.html "Air pollution surges as heatwave sweeps across Europe"), such as Heineken, BMW, American Express, Disney, Samsung and Amazon.


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