# Activist investor Elliott Management takes stake in Salesforce -sources
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-01-23
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Elliott Management Corp makes multi-billion dollar
Meta Description: Activist investor Elliott Management&#039;s multi-billion dollar investment in Salesforce sparks speculation on future developments in the cloud-based software
URL: https://financedigest.com/activist-investor-elliott-management-takes-stake-in-salesforce-sourceshtml

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(Reuters) -Activist investor Elliott Management Corp has made a multi-billion dollar investment in cloud-based software firm Salesforce Inc, according to people familiar with the matter.

It is unclear what Elliott, one of the world’s most prominent activist investors, is pushing for at Salesforce.

“We look forward to working constructively with Salesforce to realize the value befitting a company of its stature,” Jesse Cohn, managing partner at Elliott told Reuters.

Cohn, who has served on the boards of [several technology companies](https://www.financedigest.com/the-severe-impact-of-downtime-on-companies-bottom-lines.html "The severe impact of downtime on companies’ bottom lines") including Twitter and eBay, called Salesforce “one of the preeminent software companies in the world.

He added that he has “developed a deep respect for Marc Benioff and what he has built.” Benioff co-founded the company and is its co-CEO.

Benioff’s co-CEO, Bret Taylor, is expected to leave this month, [leaving Benioff as the sole CEO](https://www.financedigest.com/unilever-ceo-set-to-leave-after-gsk-debacle-arrival-of-activist-investor.html "Unilever CEO set to leave after GSK debacle, arrival of activist investor").

Salesforce did not immediately respond to a Reuters request for comment and Elliott declined to comment.

Elliott has made many [technology focused investments](https://www.financedigest.com/why-businesses-must-invest-in-cloud-technology-now.html "Why Businesses Must Invest in Cloud Technology Now"). It recently won a board seat at Pinterest Inc when the [company added Elliott portfolio manager](https://www.financedigest.com/anyone-can-write-assignment-need-people-able-apply-new-skills-workplace-says-top-investment-management-company.html "“Anyone can write an assignment, but we need people to be able to apply their new skills to the workplace,” says top investment management company") Marc Steinberg as a director.

Salesforce is [valued at $151.3 billion](https://www.financedigest.com/billions-at-stake-if-banks-and-insurers-could-make-customers-feel-valued.html "Billions at stake if banks and insurers could make customers feel valued").

Earlier this [year Salesforce Inc said it plans](https://www.financedigest.com/3-factors-to-plan-for-in-2017-a-year-like-none-other.html "3 Factors to Plan for in 2017, A Year Like None Other") to cut jobs by 10% and close some offices after rapid pandemic hiring left it with a bloated workforce amid an economic slowdown.

This marks the second time in three months that an activist firm has taken a [stake in Salesforce after Starboard Value in October announced an undisclosed stake and said the company was suffering from a valuation discount](https://www.financedigest.com/intercos-fund-shareholders-l-catterton-otpp-sell-6-stake-at-7-discount.html "Intercos fund shareholders L Catterton, OTPP sell 6% stake at 7% discount") due to a “subpar mix of growth and profitability.

Starboard [CEO Jeff Smith said at the time that his firm had been engaging with management](https://www.financedigest.com/exclusive-crypto-giant-binance-moved-400-million-from-u-s-partner-to-firm-managed-by-ceo-zhao.html "Exclusive-Crypto giant Binance moved 0 million from U.S. partner to firm managed by CEO Zhao") and that new executives, including Taylor who was promoted to the Salesforce role in November 2021, were better focused on balancing growth aspirations and profit delivery.

The company’s [share price has climbed 12% this year but is off 32% in the past 52 weeks](https://www.financedigest.com/shares-and-bonds-nervy-as-rate-hike-week-looms.html "Shares and bonds nervy as rate-hike week looms").

The [Wall Street](https://www.financedigest.com/weary-wall-street-cheers-improved-consumer-confidence.html "Weary Wall Street cheers improved consumer confidence") Journal first reported Elliott’s stake.

(Reporting by Svea Herbst-Bayliss in New York, Sneha Bhowmik and Juby Babu in Bengaluru; Editing by Chris Reese and Stephen Coates)


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