# A quarter of UK consumers would trust a robot for some form of insurance advice Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2017-08-03 Category: INSURANCE Category URL: https://financedigest.com/category/insurance Meta Title: New Research: Consumers Trust Robots for Insurance Advice Meta Description: Discover how consumers are increasingly comfortable with robotic advice for insurance needs, according to CenturyLink EMEA study. Find out more! URL: https://financedigest.com/a-quarter-of-uk-consumers-would-trust-a-robot-for-some-form-of-insurance-advicehtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/five-businesspeople-in-boar-1736843625767-compressed.jpg) New research from [CenturyLink EMEA](http://www.centurylink.co.uk/), an IT Services company specialising in digital transformation, indicates that consumers are becoming more comfortable with taking advice from robots when it comes to insurance matters. In a survey of over 1,200 UK adults, conducted by [Censuswide](http://www.censuswide.com/), it was revealed that one in four customers (25%) would either definitely, or possibly, trust an automated, robotic service – such as a chatbot – to provide advice on a personal matter surrounding insurance. The findings also point towards a generational split in views towards robotic advice. Those between the ages of 16 and 34 placed most trust in automated services (33%), whilst only 21% of those between the ages of 45 and 55+ would be happy with this form of interaction. Men are also more accepting of this kind of advice, with almost a third (30%) placing trust in insurance robots, as opposed to only 23% of women. In terms of the type of advice consumers would feel comfortable in taking from a robot, nearly one in five (19%) would trust robotic guidance on _how_ to claim for something, for example a car accident or contents theft. A further 18% would seek [robotic advice as to which insurance provider would give them the best offer for their needs, but only 15% would trust robotic technology](https://www.financedigest.com/advanced-gripping-technology-to-act-as-catalyst-to-the-robotic-gripper-market-growth-fmi.html "Advanced Gripping Technology to Act as Catalyst to the Robotic Gripper Market Growth, FMI") to manage and send relevant documents required to set up a policy, such as passports and proof of identification documents. Interestingly, when it comes to what kinds of insurance policies consumers would trust robotic services for, more people would trust automated advice for [car / motor insurance](https://www.financedigest.com/5-tips-for-selecting-the-best-car-insurance-coverage.html "5 Tips for Selecting the Best Car Insurance Coverage") (19%) than pet insurance (12%). Only 13% would trust this [type of advice for holiday insurance](https://www.financedigest.com/types-of-insurance-for-yourself-and-your-family.html "Types Of Insurance For Yourself And Your Family") and even fewer people would be comfortable with automated advice for their phone insurance (9%). This could point towards the frequency that people renew [insurance policies](https://www.financedigest.com/insurance-types-of-coverage-and-how-to-choose-the-right-policy.html "Insurance: Types of Coverage and How to Choose the Right Policy") for certain products, or could expose consumers views on how often they might need to interact with, or claim for something, with a specific type of policy. Jay Hibbin, director of insurance and financial services CenturyLink EMEA, commented:“It is interesting to see the growing trust that [consumers have in robotic advice for insurance](https://www.financedigest.com/uk-consumers-conflicted-when-purchasing-insurance.html "UK Consumers Conflicted when Purchasing Insurance") matters, particularly that almost a fifth (19%) would trust automated advice just as much as they would from a human. Businesses must take note of the views of the consumers and adapt their [strategies to reflect this shift](https://www.financedigest.com/cellnexs-ceo-tobias-martinez-steps-down-amid-strategy-shift.html "Cellnex’s CEO Tobias Martinez steps down amid strategy shift") in the way buyers like to receive their services. “The [insurance industry](https://www.financedigest.com/nine-predictions-for-the-insurance-industry-in-2022.html "Nine predictions for the insurance industry in 2022") is going through a rapid period of change and businesses are having to think about how they streamline services in order to survive and thrive. Time-poor IT teams at insurance enterprises have been, perhaps unfairly, described as “anti-innovation” and “risk averse” but now is the [time to shake](https://www.financedigest.com/the-spritz-gets-a-shake-up-something-nothing-launches-new-ready-to-drink-spritz-in-time-for-summer.html "The Spritz gets a shake up! Something & Nothing launches new ready-to-drink Spritz in time for summer") off these stereotypes. By working on, and investing, in [digital transformation](https://www.financedigest.com/the-walnut-oil-market-to-justify-the-digital-transformation.html "The Walnut Oil Market To Justify The Digital Transformation") strategies, IT leaders that can meet the new demands, and expectations, of consumers. If [insurers](https://www.financedigest.com/different-countries-different-insurance-cultures-how-insurers-can-adapt-their-products.html "insurers") are to stay competitive and keep up with the challengers that are nipping at their heels, they must look to _how_ they implement and maintain technologies such as these to provide services fit for the future”. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---